Vlerick Next Gen Battle

Next Gen finished

Take a look at the pictures & the winners of the Next Gen Battle 2018:

Ready to battle it out?

Take part in the Millennial Marketing Game, while generating new ideas for Nestlé, in collaboration with Vlerick Faculty and InSites Consulting professionals. You will be working within time constraints, to experience the hands-on culture of Vlerick while getting access to the latest marketing insights.

fast forward arrows generate marketing ideas for top FMCG brands

fast forward arrows expand your knowledge & network

fast forward arrows win a Vlerick scholarship

What will this day look like?

Teams of 3 to 6 people will get to take part in the battle on Saturday December 8 in Ghent, by sending in their CV, individually. Your team will get a detailed briefing, as well as support from Vlerick professors and business experts throughout the day.
The Next Gen Battle will be structured along the typical stages of a marketing strategy. At the end of each stage, you will be challenged with some unexpected twists and turns. These will either allow you to take a shortcut or will require you to dive deeper into the case. After the final stage, all teams will battle it out during their pitch to the companies. The game is based on the award winning book: How Cool Brands Stay Hot: Branding to Generations Y & Z written by Joeri Van den Bergh and Mattias Behrer.
In the final session, your team will present its pitch to the expert jury. The winning team will be announced at the end of the day, and you’ll have further opportunities to network with the other teams, during lunch and networking reception.

Why should you participate?

Participating teams will get the experience of what being a student at Vlerick Business School feels like and all participants will receive a goodie bag at the end. Moreover, the winning teams will get a special reward and will receive a €1.500 discount on the tuition fee for one of the Masters at Vlerick Business School.

Who can enter?

You could be from anywhere in the world, from any university and be from any background, with some or limited experience. All students who are currently studying at Masters’ degree level. Students are eligible from any university and from any background. We will not accept applications from teams of students, so please only apply for yourself. Make sure that your CV includes your grades, dissertation subject, internships and extra-curricular activities. Based on your CV and motivation, we will compose balanced teams.

Event partners
Insites Consulting   Nestlé



Meet us at upcoming eventsfairs around the world, challenges or get in touch with our programme advisor to schedule a campus visit!

Upcoming Events

26 Jan

Online MBA Info Session Webinar

Category: MBA Info Sessions

27 Jan

Full-Time MBA Drop-in

Category: MBA Info Sessions

02 Feb

Meet our programme advisor online

Category: General Info Sessions

09 Feb

Masters Open Day

Category: Masters Info Sessions

15 Feb

Masters Valentine's Day Chat

Category: Masters Info Sessions