Vlerick Marketing Shower - City marketing Battle of the cities

Category: Alumni Events

In today’s environment, cities compete against each other for tourists, talent, business and resources. In many ways, they have to act like commercial enterprises by selling themselves to potential customers as successful and vibrant brands.

But how is a city different from a product or a brand? Which challenges do cities face when it comes to marketing? How should it be approached?

We have three top speakers lined up for you who will each speak about this topic from a very different point of view; so don’t miss out!

And it doesn’t stop there…

We all know cities are often best enjoyed by night. Let’s see if the same goes for the Zoo of Antwerp; we kindly invite you for an evening tour after the presentations!

Keynote speakers
  • Rik De Keyser
    Rik is Managing Director of WES, a renowned marketing research firm specialized in city marketing. He will bring some hard cases and numbers, but mainly a story about vision and the lack of it here in Belgium.
  • Luc De Groote
    Luc, Marketing Director of Knokke-Heist, will present a practical case on how pre-testing, action plan and post-testing brought more tourists to the city.
  • Bernard Van der Elst
    Citypath is a full-service interactive city guide of Ghent, providing information about virtually all the cafés, restaurants, bars, shops, monuments and events. Bernard, co-founder of Citypath, will share his story with you.


Unfortunately Harry Demey is not able to make it as keynote speaker. The good news is everyone will receive a free copy of his new book 'Zot van A'. On top of that, Harry would still like to share his story with you and is hosting a private event for a lucky few – you can win a ticket during the Marketing Shower!

  • 19h00 – doors open: sandwiches
  • 19h30 – start presentations
  • 20h40 – end presentations
  • 20h45 – start night tour
  • 21h15 – 22h15 – drinks

Sandwiches and drinks included


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