How can you make a difference as an entrepreneur in a world where e-commerce, scale and price competition are all key elements? Lode Vande Vyvere, founder and CEO of Mr. Georges, opted to sell his high-end, locally produced artisanal delicacies in supermarket ‘shops-in-shops’ rather than in his own. Today, Mr. Georges operates service counters in more than 10 Delhaize supermarkets. RainPharma, on the other hand, sells its beauty, wellness and diet products through independent outlets. CEO Greet Boonen explains why they ask consumers to think twice before placing an order through their own web shop.
Founder and CEO, Mr. Georges
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