Laurent Muzellec is Associate Professor at Trinity Business School and founder and programme director for the Masters in Digital Marketing Strategy. He’s also the founder and director of the school’s Centre for Digital Business & Analytics.
Laurent teaches marketing strategy and digital marketing strategy at masters and executive level – and he has taught at UCD Smurfit Business School, Dublin City University Business School and the ESSCA School of Management in Paris. His academic articles on electronic word-of-mouth, digital business models, corporate brand management and fictional brands have appeared in several international publications.
Before his academic career, Laurent was a product manager for an internet mapping application in Paris. He also worked as an internet consultant at Volkswagen.
As Visiting Professor at Vlerick, Laurent teaches marketing strategy and digitisation on our Masters in Marketing & Digital Transformation.
Digital business models