Leen De Schaepdrijver

Leen De Schaepdrijver is a senior researcher and lecturer at Vlerick, working in the field of marketing. Her research focuses on data and analytics and how it can help organisations offer their customers more relevant experiences.

In March 2023, she obtained her PhD on ‘How browsing data can advance television advertising’. Her research is supported by Knowledge Partner Telenet. She has published her work in the Journal of Advertising Research and presented her research at several international conferences.

At Vlerick, Leen teaches on the Masters programmes. Alongside her research and teaching, Leen works with Professor Philippe Baecke to support businesses in developing a data and analytics strategy. Through a series of workshops, they help companies find the value in their data and define data-enabled use cases. She also works together with Professor Koen Tackx to support companies with scenario thinking exercises and developing sustainable business models.

Who am I?

• Senior Researcher and Lecturer at Vlerick Business School
• Guest Professor at HOGENT
• Doctor in Applied Economics at Ghent University
• Marketing professional at Vincent Sheppard Furniture (2016-2018)
• Masters in Marketing Management at Vlerick Business School
• Master in Law at Ghent University