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Sara Kennedy

Lecturer of Content & Social Media Marketing

Sara is a digital marketing professional with broad industry experience.

Sara Kennedy is Digital Marketing Director at Uplift Marketing Ireland with more than 15 years’ experience. She is an expert in content marketing, social media marketing and digital performance marketing – and her focus on lead generation and e-commerce has driven significant financial results for the companies she’s worked with. She also sits on the judging panel for various industry awards.

Her experience spans the finance, hospitality, FMCG and retail industries. Sara also owns a successful wedding media business and is one of Ireland’s leading media contacts for all wedding-related news.

At Vlerick, Sara teaches Content & Social Media Marketing on our Masters in Marketing & Digital Transformation programme.

Who am I?

  • Lecturer at Vlerick Business School
  • Lecturer at Trinity Business School – Trinity College Dublin, and Dublin City University (Ireland)
  • Masters in Marketing at Dublin City University (Ireland)
  • PhD candidate at Trinity Business School

My expertise

E-commerce

Content marketing

Social media marketing

Demand generation

Influencer marketing