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Addressable ads are shaping the future of TV marketing

This white paper explains how this technology works, how it impacts the current TV advertising ecosystem, and which players benefit from it.
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A start-up with high ‘aspyrations’

Co-founded by Masters alumnus Lien Van Der Schueren, Aspyro changes patients’ lives via innovative eyewear with an integrated oxygen system.
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Tasty healthy meals made easy

 Mealherowas founded byJeroen Spitaels, Anton Claeys and Steven Debaere– 3 alumni of ourMasters in General Management(2014), who met during their year at Vlerick. The adventure started from the ...
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Soccer, M&A Prediction and Machine Learning

 Currently, robotic process automation is often used in finance departments in order to redeem employees from dull chores. However, despite the booming field of artificial intelligence (AI) and ...
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Goldstein Brewery Case: Putting our learnings into action (on-campus)

 In the last week before the Christmas holidays, we (the MGM students) got served the Goldstein Brewery case. A case in which we had exactly 72 hours to tackle the problems the Goldstein Brewery ...