Retail & Consumer Goods

As a retailer or supplier, what should you do to hold your ground? Which strategy should you adopt in the battle for the shopper?

Whether you are a retailer or a branded goods manufacturer, you are going through more turmoil today than ever before. You’re being confronted with new competitors (such as pure e-players), channel conflicts, increasing price transparency. On top of that, heavy investments in omni-channel solutions demand tough decisions.

At Vlerick, we keep close track of these rapidly evolving industry challenges. Our faculty stays in touch with both retailers and (branded goods) manufacturers via their well-established connections with many companies in retail & consumer goods (sub)sectors, such as fashion, DIY, fast and slow movers, and food and non-food players.

Immerse yourself in the world of retail & consumer goods: discover how our world-class management programmes and cutting-edge research add real value to your career and/or organisation.

Research for Your Industry

retail and consumer goods research

Discover how you can benefit from our research in retail & consumer goods.

Programmes for Your Industry

retail and consumer goods programmes

Immerse yourself in the many facets of the retail & consumer goods industry.

Who We Work With

retail and consumer goods partners

Our clients are both retailers and (branded goods) manufacturers. We have partnerships with companies in all retail and consumer goods (sub)sectors, including fashion, DIY, fast and slow movers and food and non-food players. Your corporate partners and industry associations are more than welcome too!

Who We Are

Gino Van Ossel

Meet our faculty, researchers and account managers, in retail & consumer goods.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Meet our retail & consumer goods experts

Frank Goedertier

Prof Frank Goedertier – Expert Branding, Consumer Marketing and Digital Marketing.

Gino Van Ossel

Prof Gino Van Ossel - Expert Retail Management, Trade Relations and Omni-Channel.

Latest articles

  1. Retail in the Benelux

    A single market in the Benelux countries for retail could generate 95,000 jobs and 36,000 companies by 2025

    The creation of a single market for retail in the Benelux countries offers more than just significant benefits to both consumers and businesses. By 2025, a unified retail market could create 95,000 new jobs and 36,000 new companies in the sector. That has been shown by a study conducted by Vlerick Business School, commissioned by the Benelux Secretariat General. The study also contains five policy recommendations to strengthen cross-border retail trade by eliminating existing obstacles for entrepreneurs.

  2. Taking a fresh look at consumer choice

    The range of products on display in supermarkets and local shops is split up into various different aisles according to product type: vegetables and fruit, dry goods, drinks, etc. On the shelves of each of these aisles, products are grouped by category: soft drinks, water, wine, and so on, and within each category, are mostly displayed by brand. As consumers, we are familiar with this traditional layout. But what happens when you group products differently?