Customer Innovation

Welcome to Customer Innovation.

Let’s take you on a journey through what it takes to innovate your company around the customer.

To survive in today’s markets, companies need to combine extreme customer centricity with innovative power. This enables them to be ahead of the curve in discovering new market opportunities, developing new products and services faster than ever before. Leveraging three different lenses, they connect with the customer today, while preparing the growth strategy of tomorrow. Customer Innovation presents a unique case for developing the outside-in organisation to drive your business success. The 3x3 framework gives you a practical guide to focus your business on the customer of today and the customer of the future. 


Packed with real world examples Customer Innovation gives every business the framework it needs to combine customer focus with innovation to achieve success. This book was published in cooperation with Flanders DC.

Enjoy reading and putting Customer Innovation into practice!




Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

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Equis Association of MBAs AACSB Financial Times