Accenture

How can we help clients rethink their interactions with customers in the digital age? How can we help them rethink their products and services? On 19 June Vlerick and Accenture presented the frameworks they have developed within the Digital Chair.

What if you could create an ecosystem that would allow you not only to better understand the influence of digital technology on your business activities, but also to convert it into value? Accenture and Vlerick have found a way to do exactly that with their ‘Digital 20/20’ Chair Partnership. We spoke to Wim Decraene, Managing Director of Accenture Digital BeLux, Steve Muylle, professor of marketing and digital strategy at Vlerick and Willem Standaert, lecturer and post-doctoral researcher at Vlerick.

On Thursday 1st March our Brussels campus welcomed 20 companies and around 80 MBA participants for the Meet the Corporates – MBA Talent event. A workshop led by Professor Ralf Wetzel paved the way for speeding up a true connection during the networking afterwards.

On your marks, get set, go! In early February, for the second year running, Professor Steve Muylle organised a "digital sprint" course. Within the space of just one week Masters students, our partner Accenture, its client Vente-Exclusive.com and Steve himself worked together in a digital ecosystem. The opportunity to challenge one another and share knowledge and insight created substantial value for all the parties involved. Learning innovation, the Vlerick way.

In early February Professor Steve Muylle organised a “digital sprint” course for the first time. Over the space of a week he created a digital ecosystem in which all the roles were flipped: not just for Masters in International Management & Strategy and Masters in General Management students and himself, but also for our partners BNP Paribas Fortis, Hello bank! and Accenture. Students became business strategists; partners gained new insight, into both their clients and themselves. Learning innovation, the Vlerick way.

Digital transformation affects insurance as well. Insurers have to reinvent themselves and become a whole lot sexier. Bjorn Cumps, Professor of Digital Banking, comments on the main findings of research conducted by Chair Partner Accenture.

B2B organizations are increasingly considering the use of digital technology to engage end-consumers. However, capturing value from such engagements requires a different approach than mere interactions with business customers. The Consumer Engagement Framework includes six types of consumer engagement, and provides a useful basis for any B2B organization to assess its current consumer engagement initiatives as well as to identify how these efforts can be reinforced, supplemented or integrated to enhance the scope and impact of the organization’s digital initiatives.

REPORT - A recent study commissioned by our Chair Partner Accenture Interactive explores the evolving B2B buyer demands and B2B seller omni-channel practices.