Data-Driven Marketing

Radically improve your marketing performance using analytics

Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts.

Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this?

Why this programme?

Why this programme?

You will learn how to design, implement and improve a data-driven marketing strategy.

For whom?

For whom?

Marketing or Sales executives, entrepreneurs or IT professionals looking to improve their data-driven projects.

Detailed Programme

Detailed Programme

This 3-day programme covers 3 modules: from business to data, from data to insights and from insights to action.

Practical info


Type: Short Focused

Length: 3 days

Start: 11/05/2020

Language: English

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Meet Us

Info Sessions & Open Days
10 Sep
Drop In on our Ghent Campus
Category: General Info Sessions

05 Oct
Experience Vlerick Day
Category: General Info Sessions

08 Oct
Drop In on our Leuven Campus
Category: General Info Sessions

& Rankings

Equis Association of MBAs AACSB Financial Times