Faculty

Philippe Baecke

Prof Philippe Baecke
Professor of Marketing & Data Analytics at Vlerick Business School

Philippe focuses on customer relationship management, business analytics and big data. Equipped with strong data analytics skills, he has coached numerous organisations on big data projects and he has customised business research projects for companies such as KBC, Dunnhumby/Tesco (London), Bisnode, BIG, Mobile Vikings and Sanoma.  
Maarten Verschuere

Maarten Verschuere
Independent data scientist

Maarten is an independent data scientist specialised in identifying opportunities for bottom-line business growth through analytics. Maarten has a broad international experience in B2C marketing analytics.
Philippe Baecke

Mieke De Ketelaere
Director Customer Intelligence for South-West Europe at SAS Institute

Mieke has broad experience in the field of big data analytics and advanced digital intelligence.

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