Detailed Programme

This Digital Leadership programme is designed for forward-thinking executives and digital transformation leaders. It provides a forum for business and technology leaders to nourish and grow the contribution they make to their business.

“All industries in all geographies are being radically reshaped by digital disruption – a ‘digital dragon’ that is potentially very powerful if tamed, but a destructive force if not. […] It’s a leadership challenge.” (Source: Gartner, 2014)

COURSE CONTENT

The programme director Professor Stijn Viaene summarises the four realities of the digital economy in the term “ExConomy”. The term refers to customer EXperience, EXperimenting with value propositions, COllaboration and eCOsystems. A modern company that wants to focus on digital innovation needs to put the customer experience first, experiment with value propositions, act co-economically and think in terms of ecosystems.

The Digital Difference

  • Current challenges and opportunities for today’s digital leaders and organisations 
  • Understand which capabilities are needed to be successful in the digital economy 
  • Building a business case for digital projects

Running a Digital Business

  • How to build a digital strategy and how to support digital
  • Leveraging disruptive technologies: understand how digital is changing the business environment 
  • Designing the ultimate customer experience
  • An ecosystem view: interaction and engagement is key to delivering value to your customer

Digital Transformation Leadership

  • Taking on a leadership role in the digital age
  • How to select and build digital experiments and projects
  • Executing on digital disruptions, in partnership
  • How to cultivate a digital mind-set

What sets this programme apart is the ‘hands-on' approach. We promise you an intensive and highly interactive learning experience – based on best-practice frameworks and pragmatic tools, complemented by real-life case studies with actionable insights. You’ll experience a blend of lectures, guest speakers, case studies, simulations, action learning and problem solving. And the peer networking creates a unique climate that complements the theory, frameworks and tools presented in this programme.

To maximise the networking and learning opportunities, this programme has been designed as a 5 day programme (consecutive). We have planned various activities for all 4 evenings of the programmes so we highly recommend accommodation nearby our campus. Accommodation is not included in your tuition fee. Please contact our programme assistant Isabelle De Clercq at [email protected] for more information about the available accommodation options.

A learning experience like no other

When you come to Vlerick, you step away from your usual routine and gain a wider perspective. You discover how to tackle challenges, turn your knowledge into action and apply your skills in your workplace. You learn from faculty who are experts in their fields – and from a diverse group of peers. All these things help you become a confident, skilled professional, ready to succeed in business – and in life.

Vlerick Learning Experience

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Download our programme calendar

Meet Us

Info Sessions & Open Days
21 Apr
Drop In on our Brussels Campus
Category: General Info Sessions

12 May
Drop In on our Ghent Campus
Category: General Info Sessions

09 Jun
Drop In on our Leuven Campus
Category: General Info Sessions

No. 1 for Executive Education

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    For three years now, The European Petrochemical Association (EPCA) and Vlerick Business School have been exploring how digitisation can add value to the petrochemical supply chain. Apart from digitisation, sustainability awareness has been gaining momentum as well. So how can digitisation minimise the ecological footprint of the petrochemical supply chain? Professor Ann Vereecke and researchers Alejandra Cabos Rodriguez and Joachim Van den Bergh summarised the conclusions of round table discussions as well as the lessons learned from desk research and expert interviews in a comprehensive report.
  2. Digital transformation: how to tackle it

    In recent years, all things digital have been evolving at lightning speed. As a result, digital turbulence has become the new normal. Time to take stock and turn that turbulence into stability. What have we learned so far? What do we know? What can we take as a fact? Professor Stijn Viaene compiled years of knowledge into a book that he aptly titled Digital transformation know how.
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