It is exciting to work with fintech: new business models appear, IT specialists climb up the ladder to join management committees, more people get access to user-friendly financial products, and apps really work. A new generation is realising that the financial world is important to and influences all of us, and a range of people are getting involved in banking who you wouldn’t necessarily expect. Researcher Tine Holvoet has devised playful labels which challenge both traditional bankers and not-so-typical financial professionals to take a position in the financial sector.