Testimonials

Mariela De Koning, Randstad
Former Global CMO

Do you want to reassure your digital leadership and make a step forward transforming your organisation? If you are a future-driven executive this programme is for you!

  Dirk van Lier, Royal Mosa
Marketing Director

“For me, digital transformation means the process of revitalising or redefining your business strategy in order to be successful in the digital economy. Leadership is about guiding this process and supporting people in embracing this new digital reality.

Throughout the Digital Leadership programme, I appreciated the high academic level complemented by many applicable insights for my daily business practice. The assignments that we worked on during the evenings allowed me to apply the theory to my professional life immediately. One major take-away: ‘Always test your assumptions in the market’ .

Luc Smet, University College Arteveldehogeschool

Director of IT and Facilities Management

“I registered for Vlerick’s Digital Leadership Programme with the goal of gathering some thought-provoking ideas and practices from the Digital World out there. I didn’t expect to be overwhelmed with great insights, real-life cases, fascinating discussions and supportive buddies! This programme is a must attend for all business leaders who want to gain insights into what Digital is, how it works, and what you need to do to get Digital working for your business.”
Ludo Voorn, PostNL

Marketing Director

"The Digital Leadership programme keeps you on the edge of your seat. After the programme, you understand why you don’t need a new digital strategy – but a new strategy in a digitized world! And you also know what you need to do to achieve it. Because, in addition to technology, leadership is the main thing that is needed to succeed in such a transformation.”
Bart Casteleyn

Bart Casteleyn, Vanbreda
Business Manager

"When I, as a Business Manager, received the request to develop a digital affinity plan at Vanbreda, I realised that the insurance industry around me was changing dramatically. The consumer has digital requirements, and we need to meet them. Vlerick’s Digital Leadership Programme provides clear insights into the strategic choices that a company can make − and always in the context of the digital world of today and tomorrow. Answering the questions posed by Prof Stijn Viaene's Exconomy Framework was the perfect starting point. Then, during the programme, (new) theories and practical examples flowed together seamlessly, so that you could immediately apply your learning to your work."
Joris Kröner

Joris Kröner, a.s.r. verzekeringen
Online Strategist

"Digital is no longer an option. Which means companies have to embrace digital opportunities to generate growth – while keeping firmly on top of any risks they pose. To get it right you need to analyse customer needs from end-to-end and then create a digital eco-system that boosts value. You move from challenge to solution by applying the ExConomy framework – which takes into account customer experience and customer dynamics. The Digital Leadership programme has energised me to push even more for digital transformation. However, this time I’ll be equipped with the right tools, frameworks, insights and case studies. I’m looking forward to a successful year."
 Alexis Deboosere

Alexis Deboosere, NMBS
Interim Manager

"I joined this programme to get up-to-date with the world of digital leadership and digital transformation. It was a well-balanced, intense programme that was interesting and inspiring. Our professors were enthusiastic and involved – and I achieved everything I wanted to."
An Lenders An Lenders, RealDolmen
Business Development Manager 'business productivity'
"Digital is not about improving things, it is about being different and disruptive. Digital does not equal social, it contains much more than that. This programme helped me to get to know the different building blocks of digital, and how to implement this mind-set and strategy in my business. It offers a diverse set of topics and tools you need to know to lead the digital transformation in your organisation. On top of that, the business cases helped us think out of the box without any limitations, so we could even be disruptive between ourselves."
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Testimonials

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