Digital Transformation

White paper: Digital Transformation business case

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Are you ready to harvest the opportunities of digital transformation? Discover our management programmes that meet your challenges. Discover the portfolio!

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ELKE VIJVERMAN
Group Product Manager
Digital Transformation
[email protected]
T + 32 9 210 98 52

Addressable ads are shaping the future of TV marketing

New technological capabilities make it possible to use targeted advertising on television. This new form of advertising is referred to as addressable advertising. This white paper provides an overview of how this technology works, how it impacts the current TV advertising ecosystem, and which players benefit from it.
What is... the importance of trust between machines and people?

When employees resist a new technology, one of the reasons is often the lack of trust towards machines and systems. That kind of trust is different from the trust we experience between people, as kindness and warmth are characteristics that machines lack. Research by Professor Karlien Vanderheyden on planners and planning systems shows which factors can help building more trust towards machines.