Detailed Programme

The 3-day programme 'Digital Strategy' consists of 6 modules that collectively cover the key building blocks of digital strategy: introduction to digital strategy; the context of digital strategy; digitisation of business processes; identifying and planning digital initiatives; organising for digital strategy; evaluating digital strategy and initiatives.

Module 1: Introduction to Digital Strategy

  • What is a digital strategy and why is it important?
  • What does digitisation mean and how can it transform your organisation?
  • What are the key tech and market trends that affect digital strategy? 

Module 2: The Context of Digital Strategy

  • What are the building blocks of digital strategy?
  • How does digitisation impact the organisation’s strategy?

Module 3: Digitisation of Business Processes

  • How does digitisation impact the organisation’s processes, products and services, and generate new business opportunities?
  • How do you digitise your organisation’s internal and external processes

Module 4: Identifying and Planning Digital Initiatives

  • How to identify digital initiatives that support digital strategy
  • How to leverage technology in support of the business processes

Module 5: Organising for Digital Strategy

  • How to organise for the effective implementation of digital strategy

Module 6: Evaluating Digital Strategy and Initiatives

  • How to sustain a competitive advantage in the digital marketplace
  • How to measure and evaluate the success of digital initiatives 

How to develop your digital strategy 
Prof Steve Muylle shares 4 guidelines to help you develop your digital strategy.

A learning experience like no other

When you come to Vlerick, you step away from your usual routine and gain a wider perspective. You discover how to tackle challenges, turn your knowledge into action and apply your skills in your workplace. You learn from faculty who are experts in their fields – and from a diverse group of peers. All these things help you become a confident, skilled professional, ready to succeed in business – and in life.

Vlerick Learning Experience

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
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