Detailed Programme
The 3-day programme 'Digital Strategy' consists of 6 modules that collectively cover the key building blocks of digital strategy: introduction to digital strategy; the context of digital strategy; digitisation of business processes; identifying and planning digital initiatives; organising for digital strategy; evaluating digital strategy and initiatives.
Module 1: Introduction to Digital Strategy
- What is a digital strategy and why is it important?
- What does digitisation mean and how can it transform your organisation?
- What are the key tech and market trends that affect digital strategy?
Module 2: The Context of Digital Strategy
- What are the building blocks of digital strategy?
- How does digitisation impact the organisation’s strategy?
Module 3: Digitisation of Business Processes
- How does digitisation impact the organisation’s processes, products and services, and generate new business opportunities?
- How do you digitise your organisation’s internal and external processes
Module 4: Identifying and Planning Digital Initiatives
- How to identify digital initiatives that support digital strategy
- How to leverage technology in support of the business processes
Module 5: Organising for Digital Strategy
- How to organise for the effective implementation of digital strategy
Module 6: Evaluating Digital Strategy and Initiatives
- How to sustain a competitive advantage in the digital marketplace
- How to measure and evaluate the success of digital initiatives
Prof Steve Muylle shares 4 guidelines to help you develop your digital strategy.