Detailed Programme

The 3-day programme 'Digital Strategy' consists of 6 modules that collectively cover the key building blocks of digital strategy: introduction to digital strategy; the context of digital strategy; digitisation of business processes; identifying and planning digital initiatives; organising for digital strategy; evaluating digital strategy and initiatives.

Module 1: Introduction to Digital Strategy

• What is a digital strategy and why is it important?
• What does digitisation mean and how can it transform your organisation?
• What are the key tech and market trends that affect digital strategy? 

Module 2: The Context of Digital Strategy

• What are the building blocks of digital strategy?
• How does digitisation impact the organisation’s strategy?

Module 3: Digitisation of Business Processes

• How does digitisation impact the organisation’s processes, products and services, and generate new business opportunities?
• How do you digitise your organisation’s internal and external processes

Module 4: Identifying and Planning Digital Initiatives

• How to identify digital initiatives that support digital strategy
• How to leverage technology in support of the business processes

Module 5: Organising for Digital Strategy

• How to organise for the effective implementation of digital strategy

Module 6: Evaluating Digital Strategy and Initiatives

• How to sustain a competitive advantage in the digital marketplace
• How to measure and evaluate the success of digital initiatives 

 
Prof Steve Muylle shares 4 guidelines to help you develop your digital strategy.