Detailed programme

The programme 'New Business Development' is a 5-day programme:

Module 1: Exploring new business opportunities – the entrepreneurial way

  • How do you identify ideas for new products or services?
  • What tools and technologies can you use to scan the environment for new ideas?
  • How do you listen to your customers? How to map the customer journey?
  • What can we learn from innovators and entrepreneurs when spotting new business opportunities?

Module 2: Translating Business Ideas into Successful Business Models

  • What are the building blocks of a business model?
  • How do you develop a business model around a new product or service?
  • How can you use business model thinking as a source of new opportunities?
  • What can you learn from new and disruptive business models?

Module 3: Validating New Business Opportunities

  • How do you write a business plan that really convinces others?
  • How do you deliver an excellent elevator pitch?
  • How can you visualize an idea in order to test it?
  • How do you evaluate the potential and feasibility of a business model?
  • How can you stress test an idea?

Module 4: Implementing  New Business Opportunities 

  • How do you plan for implementation?
  • How do you manage a team to move an idea forward?
  • How do you allocate resources when testing and implementing a new product or service?

Programme Design

Sounding Board Session: Develop your business case

Our programmes do not end in the classroom, and we believe we can only be successful when you start to implement what you have learned. That’s why we organise 2 sounding board sessions, in which faculty will coach you during the implementation of your project: 

  • During the first sounding board session, you refine your pitch and present your first market research.
  • During the second sounding board session, you develop a full business case that you can use to convince management

The sounding board sessions take place 1 month and 5 months after the programme and help you put theory into action.

Discussion with your sparring partner

Want to roll out new business opportunities successfully? Then you need to get people involved internally as well. That’s why, on the last day, we also invite your internal sparring partner − he/she can be your manager or a colleague who’s also committed to the project.

Guest speakers

Because bridging theory to practice is at the core of your learning experience, we invite a number of guest speakers to share their experience with you on how they explored, validated and implemented their new business opportunities. We try to bring a mix of testimonials from both start-ups and the corporate world. We update the curriculum and the list of guest speakers for each new edition of this programme − you can find an overview of who will be joining the upcoming edition on the faculty page.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking:

  • Take pictures of the flipchart during a brainstorming exercise,
  • Record a video of a role play,
  • Participate in a quick poll,
  • Create a Wikipage with your colleagues 
  •  …

And share them on the spot with your group!
Find out more

We facilitate your journey. You make the difference.

The Vlerick Difference

We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career. Learning at Vlerick really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking: take pictures of the flipchart during a brainstorming exercise, record a video of a role play, participate in a quick poll, create a Wikipage together … and share them on the spot with your group.

Find out more

We facilitate your journey. You make the difference.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
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