Detailed programme

'New Business Development' is a 5-day programme comprising four modules:

Module 1: Defining roads for growth

  • What is ‘Business Development’ and why do you need to invest in it?
  • What can you learn from innovators and entrepreneurs?
  • What tools can help you identify opportunities for growth?
  • How can you systematically map growth opportunities-including:
    • New products or services:
      • Listening to customers and identifying their needs
    • Strategic partnerships:
      • When to look for partners
      • Topportunities and the risks of strategic partnerships
    • New sales channels:
      • Developing new sales channels to expand your market
    • New business models:
      • Business model thinking as a source of new opportunities
      • Learning from new and disruptive business models
      • Creating and capturing value by turning ideas into business models
  • What are the key risks associated with these growth strategies?

Module 2: Analysing and validating your growth opportunities

  • How do you conduct market research, assess your competitive advantage and evaluate whether your idea is feasible?
  • How can you test new business ideas more efficiently and effectively?
  • How can you map the financials of your new business idea?

Module 3: Writing your business plan and delivering your elevator pitch

  • How do you deliver a confident eleator pitch?
  • What are the building blocks of a good business plan?
  • How can you write a business plan that convinces others to back your idea?
  • What are the dos and don'ts of writing a business plan?

Module 4: Organising for execution

  • What key steps should you follow to implement your idea?
  • How do you allocate resources?
  • How can you organise internally for execution?
  • How canyou successfully manage a team and move your idea forward?

Programme Design

Throughout New Business Development, you’ll use a number of practical tools to build your business case and start to turn the theory you learn in classroom into practice. They’ll also give you the skills to go back to your organisation and share best practice with your colleagues.

Turn knowledge into action at sounding board session
To really make an impact, you need to be able to put what you’ve learned into practice. So this programme goes far beyond the classroom. After finishing the modules, you’ll take part in a sounding board session, where you’ll get coaching from our faculty to refine your business plan and sharpen your elevator pitch.

Develop your idea with your sparring partner
If you want to turn your idea into a concrete project, you need a sponsor in your organisation. That's why we ask you to choose an internal sparring partner to join you at the sounding board session and help you refine your approach. This could be your manager- or a colleague who's committed to your project. Please note that presenting a project is not obligatory. It’s an ideal learning opportunity (since you’ll get a valuable external perspective on your case) that we want to offer you. It’s up to you to decide if you want to take this opportunity or not.

Learn from guest speakers
Hearing how other professionals have explored and implemented new business opportunities is a great way to learn. We bring together guests speakers from diverse sectors and industries to share their experiences with you. There's a good mix of start-ups and corporates to give you plenty of food for thought.

Each edition of the programme has different guest speakers. We've previously welcomed Jürgen Degrande, pet food entrepreneur. He launched Edgard & Cooper in 2016. It’s now sold in 12 countries in over 6,000 distribution points – and has achieved year-on-year triple digit growth. Next we’ve also invited Mark Vandecruys, co-owner and Chairman of Fedrus International, a Belgian independent building materials distribution group. He has grown the business from a small entity to a multinational company with a buy-and-build strategy. And finally, Yoav Nir: co-inventor and entrepreneurial lead in the team that created ClickShare at Barco. When ClickShare launched in 2012, it created a new market segment of wireless presentation.

A learning experience like no other

When you come to Vlerick, you step away from your usual routine and gain a wider perspective. You discover how to tackle challenges, turn your knowledge into action and apply your skills in your workplace. You learn from faculty who are experts in their fields – and from a diverse group of peers. All these things help you become a confident, skilled professional, ready to succeed in business – and in life.

Vlerick Learning Experience

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

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