Detailed programme

'New Business Development' is a 5-day programme:

Module 1: Defining roads for growth

  • What is ‘Business Development’ and why do we invest in it?
  • What can we learn from innovators and entrepreneurs when spotting new business opportunities?
  • What tools can you use to scan the environment for new ideas?
  • How do you systematically identify opportunities for growth?
    • New products or services:
      • How do you truly listen to customers and identify their needs?
      • What can you learn from human-centered design in this process?
      • Case: Clickshare (Barco)
    • Strategic partnerships:
      • When do we need partners?
      • What are the opportunities and the risks of strategic partnerships?
    • New sales channels:
      • Case: Greenpan
    • New business models:
      • How can you use business model thinking as a source of new opportunities?
      • What can you learn from new and disruptive business models?
      • How do you generate and capture value by turning ideas into business models?
  • What are the (dis)advantages of the different options?

Module 2: Analysing your growth opportunities and preparing your business plan

  • How to conduct market research, assess your competitive advantage, and evaluate the feasibility of implementation?
  • How do you map the financials of a new business idea?
  • Case: Edgar & Cooper

Module 3: Writing your business plan and delivering your elevator pitch

  • What are the key building blocks of a good business plan?
  • How do you write a business plan that really convinces others?
  • What are the do’s & don’ts when it comes to writing your business plan?
  • How do you deliver an excellent elevator pitch? What are some key tricks for sharpening this extremely important skill?

Module 4: Organising for execution

  • How do you plan for implementation? Which steps to follow?
  • How do you allocate resources?
  • What’s the impact of the new opportunity on your organisation?
  • How do you successfully manage a team to move an idea forward?

Programme Design

Sounding Board Session: Develop your business plan

Because we believe we can only be successful when you start to implement what you have learned, our programmes do not end in the classroom. That’s why we organise 2 sounding board sessions, in which our faculty coach you during the development of your business plan and the implementation of your project:

  • During the first sounding board session, you refine your business pitch and present your first market research on the business opportunity you have identified.
  • During the second sounding board session, you develop a full business case that you can use to convince your management to go ahead with your idea.

The sounding board sessions take place 1 month and 5 months after the programme and help you put theory into practice.

Discussion with your sparring partner

Want to roll out new business opportunities successfully? Then you need to get people involved internally as well. That’s why, on the fourth day, we also invite your internal sparring partner − he/she can be your manager or a colleague who’s also committed to the project. So feel free to already block this date in his/her calendar as well!

Guest speakers

Because bridging theory and practice is at the core of your learning experience, we invite a number of guest speakers to share their experience with you on how they have explored, validated and implemented new business opportunities. We bring a mix of testimonials from both start-ups and the corporate world. We update the curriculum and the list of guest speakers for each new edition of this programme − you can find an overview of who will be joining the upcoming edition on the faculty page.

We facilitate your journey. You make the difference.

The Vlerick Difference

We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career. Learning at Vlerick really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking: take pictures of the flipchart during a brainstorming exercise, record a video of a role play, participate in a quick poll, create a Wikipage together … and share them on the spot with your group.

Find out more

We facilitate your journey. You make the difference.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
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Meet Us

Info Sessions & Open Days
24 Oct
Vlerick Experience Day
Category: General Info Sessions

15 Nov
Drop In on our Leuven Campus
Category: General Info Sessions

04 Dec
Drop In on our Brussels Campus
Category: General Info Sessions

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