Detailed programme

The programme 'SME Challenge' consists of 2 tracks:

  • Management education: In 16 sessions we introduce the main topics in SME management: strategy, marketing, finance, social skills and team performance. We use experts, practitioners, case studies, work groups and experience exchange to transfer knowledge.
  • Business support: during 3 sessions a group of experienced entrepreneurs and managers will coach you thoroughly but in all discretion. You will develop your goals and strategy and develop a business plan. 

Module 1: Entrepreneurship, strategy and growth
In order to be able to start and grow successfully you must understand what your competences are, what is possible in the market, what you want to achieve and how you can realise these goals. In this first module you will learn what entrepreneurship and growth involve, how you must determine your value proposition and which strategy is best suited for your business model. We conclude with the Balanced Score Card, in which you link strategic objectives to your action plans.

Module 2: Financial management
Healthy financial growth is the main objective of every company. You will learn how to analyse your figures and those of the competition. We show you which questions are important to keep your investors and financial advisors sharp.

Module 3: People management
The last module handles the subject that is a core competence for all businesses. Every business, is a people business. How can I delegate for better results? How can I follow up on people and motivate them?

Module 4: Marketing and sales
Without sales there is no company! In the start-up phase of your company you will screen the market and look for opportunities. Your success will depend on the choices you make in products, markets, customers and suppliers. We analyse techniques to bring your value proposition to the customer in an effective way.

 

The Vlerick Difference

We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career. Learning at Vlerick really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking: take pictures of the flipchart during a brainstorming exercise, record a video of a role play, participate in a quick poll, create a Wikipage together … and share them on the spot with your group.

Find out more

We facilitate your journey. You make the difference.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

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Meet Us

Info Sessions & Open Days
23 Jan
Drop In on our Ghent Campus
Category: General Info Sessions

29 Jan
DBA Info Session Brussels
Category: General Info Sessions

08 Feb
Drop In on our Brussels Campus
Category: General Info Sessions

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