Detailed programme

The programme 'SME Challenge' consists of 2 tracks:

  • Management education: In 16 sessions we introduce the main topics in SME management: strategy, marketing, finance, social skills and team performance. We use experts, practitioners, case studies, work groups and experience exchange to transfer knowledge.
  • Business support: during 3 sessions a group of experienced entrepreneurs and managers will coach you thoroughly but in all discretion. You will develop your goals and strategy and develop a business plan. 

Module 1: Strategy and business modelling
During these sessions, you will learn to distinguish the basic strategies and decide which strategy to implement. Based on your internal competencies and your success factors you will develop a clear business position. You will be able to present your position with a powerful pitch!

Module 2: Financial management
Healthy financial growth is every company's main objective. You will learn how to analyse your figures and those of the competition. We will show you which questions are important to keep your investors and financial advisors sharp.

Module 3: Personal leadership, entrepreneurship and growth
The entrepreneur as a leader in the organisation: how do you develop leadership capabilities? You will understand how to use a communication style that’s right for leading people with the organisation’s objectives and ambition in mind.

Module 4: Marketing and sales
There’s no company without sales! In the start-up phase of your company, you will screen the market and look for opportunities. Your success will depend on the choices you make in products, markets, customers and suppliers. We’ll analyse techniques to bring your value proposition to the customer in an effective way.

 

A learning experience like no other

When you come to Vlerick, you step away from your usual routine and gain a wider perspective. You discover how to tackle challenges, turn your knowledge into action and apply your skills in your workplace. You learn from faculty who are experts in their fields – and from a diverse group of peers. All these things help you become a confident, skilled professional, ready to succeed in business – and in life.

Vlerick Learning Experience

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Download our programme calendar

Meet Us

Info Sessions & Open Days
01 Mar
Info Session Executive Education & MBA
Category: General Info Sessions

09 Mar
Meet our programme advisor online
Category: General Info Sessions

30 Mar
Experience Vlerick Over Lunch
Category: General Info Sessions

No. 1 for Executive Education

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