Detailed programme

The SME Excellence programme comprises two large components: the management education and the coaching sessions.


1.    Management education

In different practice-oriented sessions, you become familiar with management models that are of value in your SME. The sessions are led by experts and supported by testimonials from practitioners, case studies, guided exchange of experience, and work groups.

Module 1: Entrepreneurship, growth and strategy

To grow successfully, you need to know where you stand, where you want to go, and the best way to get there. In this first module, you learn what entrepreneurship and growth signify, how to determine your value position, and which strategic position is best suited for your business model. We conclude with the Balanced Score Card, in which you link strategic objectives to your action plans.

Module 2: Marketing and sales

Without sales, you don’t have a company! In the success phase, however, you must be able to make choices to continue healthy growth and not to be the bottleneck of your business. We also examine how to manage your brand and show you techniques to bring your value proposition to the customer. All this in order to make healthy growth possible.

Module 3: People management

We conclude with the topic that probably gives you the biggest concern! Every business, is a people business. How can you delegate with good results? How can you best motivate, and follow up on, your people? 

Module 4: Financial management

Financial health is a core aim of every organisation. During this module, you learn how to interpret your figures and those of the competition, and also which questions you should ask your financial advisors in order to receive optimal reporting.

2.    Coaching sessions

Individual coaching for a professionalisation plan.

In 3 evening sessions, with a group of experienced entrepreneurs and management experts, you analyse your company’s bottlenecks and draw up your professionalisation plan.

SME Excellence offers you a unique panel of experienced entrepreneurs, alumni and management experts who listen to you and, with their professional advice, help you head towards new strategic challenges. In the individual coaching sessions, which result in a concrete professionalisation plan for your SME, your questions are the centre of attention.

The Vlerick Difference

We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career. Learning at Vlerick really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking: take pictures of the flipchart during a brainstorming exercise, record a video of a role play, participate in a quick poll, create a Wikipage together … and share them on the spot with your group.

Find out more

We facilitate your journey. You make the difference.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
23 Jan
Drop In on our Ghent Campus
Category: General Info Sessions

29 Jan
DBA Info Session Brussels
Category: General Info Sessions

08 Feb
Drop In on our Brussels Campus
Category: General Info Sessions

No. 1 for Executive Education

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