Detailed programme

The SME Excellence programme comprises two large components: the management education and the coaching sessions.


1.    Management education

In different practice-oriented sessions, you become familiar with management models that are of value in your SME. The sessions are led by experts and supported by testimonials from practitioners, case studies, guided exchange of experience, and work groups.

Module 1: Entrepreneurship, growth and strategy

To grow successfully, you need to know where you stand, where you want to go, and the best way to get there. In this first module, you learn what entrepreneurship and growth signify, how to determine your value position, and which strategic position is best suited for your business model. We conclude with the Balanced Score Card, in which you link strategic objectives to your action plans.

Module 2: Marketing and sales

Without sales, you don’t have a company! In the success phase, however, you must be able to make choices to continue healthy growth and not to be the bottleneck of your business. We also examine how to manage your brand and show you techniques to bring your value proposition to the customer. All this in order to make healthy growth possible.

Module 3: People management

This is the topic that probably gives you the biggest concern Every business is a people business. How can you delegate with good results? How can you best motivate, and follow up on, your people? 

Module 4: Financial management

Financial health is a core aim of every organisation. During this module, you learn how to interpret your figures and those of the competition, and also which questions you should ask your financial advisors in order to receive optimal reporting.

2.    Coaching sessions

Individual coaching for a professionalisation plan.

In 3 evening sessions, with a group of experienced entrepreneurs and management experts, you analyse your company’s bottlenecks and draw up your professionalisation plan.

SME Excellence offers you a unique panel of experienced entrepreneurs, alumni and management experts who listen to you and, with their professional advice, help you tackle new strategic challenges. Your questions are the focus of attention in the individual coaching sessions, which result in a concrete business plan for your SME.

A learning experience like no other

When you come to Vlerick, you step away from your usual routine and gain a wider perspective. You discover how to tackle challenges, turn your knowledge into action and apply your skills in your workplace. You learn from faculty who are experts in their fields – and from a diverse group of peers. All these things help you become a confident, skilled professional, ready to succeed in business – and in life.

Vlerick Learning Experience

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Download our programme calendar

Meet Us

Info Sessions & Open Days
16 Jun
Info session Marketing portfolio
Category: General Info Sessions

13 Jul
Meet our programme advisor online
Category: General Info Sessions

17 Aug
Meet our programme advisor online
Category: General Info Sessions

No. 1 for Executive Education

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