Business Essentials

Broaden your business understanding with five in-depth online modules covering strategy, finance, marketing, operations, and people skills. It’s a learning journey that will give you the confidence and insight to talk to colleagues across your business.

WHY THIS PROGRAMME?

After completing this online programme, you’ll:

  • Gain confidence by learning, or refreshing your understanding of, the essential concepts of business fundamentals
  • be able to interpret actions and decisions from (top) management
  • be able to identify how your projects and actions contribute to the strategy of the organisation
  • develop a broad network with the programme colleagues.

PROGRAMME DESIGN

Business Essentials is flexible and designed to work around your professional and personal commitments. There’s a new module every two weeks that you work through at your own pace – and you’ll need to dedicate around five hours per week to studying.

The modules bring together a number of learning formats to help you get the most from the programme – including reading, short videos, quizzes and opportunities to get critical feedback from peers. At the end of each module, you’ll take part in a Q&A session with faculty. Throughout the programme, you will also be supported and challenged by your ‘buddy’, a fellow learner.

On top of that, during 2 live sessions, you will become more inspired by engaging keynote speakers, and you’ll collaborate with your fellow learners and develop an even broader network. To gain your certificate, you need to complete at least four of the five modules. But of course, you’re more than welcome to follow all of them.

content

This ten-week online programme is made up of different building blocks.

who would benefit?

We welcome professionals from any sector, in any role, who want to enhance their business knowledge.
Carine Peeters

Prof Carine Peeters

Carine is passionate about developing strategic thinking and practice at all management levels.

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Wouter De Maeseneire

Wouter De Maeseneire

Wouter teaches financial management principles by linking finance to business models and strategies.

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Fred Lemke

Prof Fred Lemke

Fred leads marketing management workshops for individuals and companies.

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Ann Vereecke

Prof Ann Vereecke

Ann is a recognised expert in operations management – and advises organisations on the supply chain approach that best fits their strategy.

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Katleen De Stobbeleir

Prof Katleen De Stobbeleir

Katleen specialises in leadership, coaching and feedback skills. She’s passionate about developing leaders at all organisational levels and is one of our executive coaches.

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THREE THINGS YOU SHOULD KNOW ABOUT OUR ONLINE LEARNING JOURNEYS

A high-impact learning journey


  • Learn through different formats – from quizzes, videos and peer-to-peer learning to discussions, case studies and real-life business challenges
  • Turn your knowledge into action – take what you’ve learned and immediately put it into practice with live projects and stimulated exercises
  • Experience a mix of creating content together, sharing of experiences, applying to your own context, learning from peers and translating it back to your own reality

Highly flexible

  • Study anywhere, any time – our online approach means you can learn your way 
  • Learn at your own pace – timetables and clear deadlines help you to plan your schedule
  • Make the transition – our online programmes give you time to develop your skills and take them back to your workplace

We know the challenges you face

  • Get cutting-edge insight – our faculty have close ties to the business world and our home in the heart of Europe means we understand the fast-paced environment you work in
  • Get support every step of the way – share ideas and experiences with your fellow participants and get individual feedback from our faculty

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Meet Us

Info Sessions & Open Days
10 Sep
Drop In on our Ghent Campus
Category: General Info Sessions

05 Oct
Experience Vlerick Day
Category: General Info Sessions

08 Oct
Drop In on our Leuven Campus
Category: General Info Sessions

 

Accreditations
& Rankings

Equis Association of MBAs AACSB Financial Times