Detailed programme

Deep insight into the most important frameworks is central to this programme. We start from the foundation of theoretical concepts and insights, and then you apply these concretely to your own business situation to develop an innovation strategy – with a focus on practicality – for your organization.

The programme 'Growth through Innovation' comprises 3 modules:

Module 1: Developing your vision on Innovation

  • Why do we innovate?
  • What’s the impact of living in times of exponential change?
  • How can you make your company / product / service more relevant today?
  • Which dynamics lead to disruption?
  • How can you respond to the transformation of your industry?
  • Different types of companies need different approaches.
  • Innovation strategy simulation

Module 2: Implementing your Innovation Strategy

  • How can design-thinking help you optimise & transform your core business?
  • Which intrapreneurial processes can you set up to capture disruptive ideas outside your core business?
  • What can you learn from outside-in innovation?
  • Understand the use and practice of hackathons, incubators & accelerators, innovation boot camps, and corporate venturing.
  • How to lead and benefit from your innovation eco-system?
  • Where to allocate your innovation budget?
  • How do you manage the ‘speedy back-end’ and ‘fuzzy front-end’ of your innovation process?
  • Which methodology will improve the success rate of new product development?
  • Business case: Janssen Pharmaceutica and Proximus spin-offs

Module 3: The innovative leader: the profile

  • Embedding a culture of innovation: how to instil the willingness and ability of your business to become an innovation leader in your field?
  • Which leadership approach does intrapreneurship require?
  • How to lead and inspire your innovation eco-system?

A learning experience like no other

When you come to Vlerick, you step away from your usual routine and gain a wider perspective. You discover how to tackle challenges, turn your knowledge into action and apply your skills in your workplace. You learn from faculty who are experts in their fields – and from a diverse group of peers. All these things help you become a confident, skilled professional, ready to succeed in business – and in life.

Vlerick Learning Experience

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

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Meet Us

Info Sessions & Open Days
12 Nov
Drop In on our Brussels Campus
Category: General Info Sessions

10 Dec
Drop In on our Ghent Campus
Category: General Info Sessions

10 Mar
Drop In on our Leuven Campus
Category: General Info Sessions

No. 1 for Executive Education

Related Articles

  1. How do you innovate with a focus on the market?

    2014 saw the publication of the first edition of Customer Innovation by Professor Marion Debruyne. The second edition, written in collaboration with Professor Koen Tackx, was published last month. “Because things have been busier for me recently and Koen was already making extensive use of Customer Innovation in his lessons, I asked him to come on board,” Marion explains, “and then it became a joint project.” Marion and Koen explain what you can expect from this new publication, which comes highly recommended, even for those who have already read the first edition.
  2. Emotional tension as a catalyst for digital innovation

    Avoid tension, strive for consensus, get everyone facing in the same direction... That’s the secret to a successful organisation. Or is it? “Not if you want to make big bold bets like the Amazons and Googles of this world - radical digital innovations or disruptions, goods or services you never thought were possible”, Willem Standaert, lecturer at Vlerick, tells us. So how should you do it then? He joined forces with Sirkka Jarvenpaa, Professor at the McCombs School of Business at the University of Texas in Austin, to analyse Formula E, Formula 1’s little electric-powered brother, and find an answer to that question.
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