Detailed programme

We start from the foundation of theoretical concepts and insights, and then we inspire you to apply these concretely to your own business situation to develop an innovation strategy – with a focus on practicality – for your organisation.

Innovation professor Walter Van Dyck will take the lead in providing you the most important frameworks. Mr Guy Wollaert, former Chief Innovation Officer at The Coca Cola Company, will bring in the experience he gained at this iconic organisation and will cover a substantial part of the programme as well. In addition to these sessions, we will also invite you to Aerocircular for a company visit, where CEO Koen Staut will explain how innovation is at the core of their activities (they upcycle aircraft and bring the more than 2000 components of an aircraft back into the economy). This way, we guarantee you an inspiring blend of theory & practice.

'Growth Through Innovation' is comprised of 4 modules:

Module 1: Developing your vision on Innovation

  • Why do we innovate?
  • What is the impact of living in times of exponential change?
  • How can you make your company / product / service more relevant today?
  • Which dynamics lead to the disruptive innovations that shake up entire industries? How can you respond to the transformation of your industry? Different types of companies need different approaches.
  • Innovation strategy simulation: making tough product portfolio decisions and how to allocate your innovation budget?

Module 2:  Organising your innovation process:

  • Managing the core business:
    • From innovation ambition to an implementable concept.
    • How can design-thinking help you optimise & transform your core business?
    • Understand the use and practice of hackathons, incubators & accelerators, innovation boot camps, and corporate venturing.
    • How do you manage the ‘fuzzy front-end’ and the ‘speedy back-end’ of your innovation process?
    • How to improve the success rate of new product development?
    • Business Model Innovation:
      • Which intrapreneurial processes can you set up to capture disruptive ideas outside your core business?
      • What can you learn from outside-in innovation?
      • How to lead and benefit from your innovation eco-system?
  •  Company visit & workshop: Aerocircular

Module 3: The innovative leader: the profile

  • What does it take to become a values-based innovation leader?
  • Embedding a culture of innovation: how to instil the willingness and ability of your business to become an innovation leader in your field?
  • Which leadership approach does intrapreneurship require?
  • How to lead and inspire your innovation eco-system?
  • Balancing creativity and discipline.

Module 4: Implementing your industry-specific innovation concept

  • Different approaches according to your context: science/technology/service industry
  • Implementing an experience-based innovation concept: testimonial from The Coca-Cola Company

A learning experience like no other

When you come to Vlerick, you step away from your usual routine and gain a wider perspective. You discover how to tackle challenges, turn your knowledge into action and apply your skills in your workplace. You learn from faculty who are experts in their fields – and from a diverse group of peers. All these things help you become a confident, skilled professional, ready to succeed in business – and in life.

Vlerick Learning Experience

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

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Meet Us

Info Sessions & Open Days
21 Apr
Drop In on our Brussels Campus
Category: General Info Sessions

12 May
Drop In on our Ghent Campus
Category: General Info Sessions

09 Jun
Drop In on our Leuven Campus
Category: General Info Sessions

No. 1 for Executive Education

Related Articles

  1. How do you innovate with a focus on the market?

    2014 saw the publication of the first edition of Customer Innovation by Professor Marion Debruyne. The second edition, written in collaboration with Professor Koen Tackx, was published last month. “Because things have been busier for me recently and Koen was already making extensive use of Customer Innovation in his lessons, I asked him to come on board,” Marion explains, “and then it became a joint project.” Marion and Koen explain what you can expect from this new publication, which comes highly recommended, even for those who have already read the first edition.
  2. Emotional tension as a catalyst for digital innovation

    Avoid tension, strive for consensus, get everyone facing in the same direction... That’s the secret to a successful organisation. Or is it? “Not if you want to make big bold bets like the Amazons and Googles of this world - radical digital innovations or disruptions, goods or services you never thought were possible”, Willem Standaert, lecturer at Vlerick, tells us. So how should you do it then? He joined forces with Sirkka Jarvenpaa, Professor at the McCombs School of Business at the University of Texas in Austin, to analyse Formula E, Formula 1’s little electric-powered brother, and find an answer to that question.
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