Detailed programme

Deep insight into the most important frameworks is central to this programme. We start from the foundation of theoretical concepts and insights, and then you apply these concretely to your own business situation to develop an innovation strategy – with a focus on practicality – for your organization.

The programme 'Growth through Innovation' comprises 3 modules:

Module 1: Developing your vision on Innovation

  • Why do we innovate?
  • What’s the impact of living in times of exponential change?
  • How can you make your company / product / service more relevant today?
  • Which dynamics lead to disruption?
  • How can you respond to the transformation of your industry?
  • Different types of companies need different approaches.
  • Innovation strategy simulation

Module 2: Implementing your Innovation Strategy

  • How can design-thinking help you optimise & transform your core business?
  • Which intrapreneurial processes can you set up to capture disruptive ideas outside your core business?
  • What can you learn from outside-in innovation?
  • Understand the use and practice of hackathons, incubators & accelerators, innovation boot camps, and corporate venturing.
  • How to lead and benefit from your innovation eco-system?
  • Where to allocate your innovation budget?
  • How do you manage the ‘speedy back-end’ and ‘fuzzy front-end’ of your innovation process?
  • Which methodology will improve the success rate of new product development?
  • Business case: Janssen Pharmaceutica and Proximus spin-offs

Module 3: The innovative leader: the profile

  • Embedding a culture of innovation: how to instil the willingness and ability of your business to become an innovation leader in your field?
  • Which leadership approach does intrapreneurship require?
  • How to lead and inspire your innovation eco-system?

The Vlerick Difference

We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career. Learning at Vlerick really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking: take pictures of the flipchart during a brainstorming exercise, record a video of a role play, participate in a quick poll, create a Wikipage together … and share them on the spot with your group.

Find out more

We facilitate your journey. You make the difference.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
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Meet Us

Info Sessions & Open Days
11 Sep
Drop In on our Ghent Campus
Category: General Info Sessions

24 Oct
Vlerick Experience Day
Category: General Info Sessions

15 Nov
Drop In on our Leuven Campus
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