Why this programme?

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1. How do you innovate with a focus on the market?

   2014 saw the publication of the first edition of Customer Innovation by Professor Marion Debruyne. The second edition, written in collaboration with Professor Koen Tackx, was published last month. “Because things have been busier for me recently and Koen was already making extensive use of Customer Innovation in his lessons, I asked him to come on board,” Marion explains, “and then it became a joint project.” Marion and Koen explain what you can expect from this new publication, which comes highly recommended, even for those who have already read the first edition.

2. Emotional tension as a catalyst for digital innovation

   Avoid tension, strive for consensus, get everyone facing in the same direction... That’s the secret to a successful organisation. Or is it? “Not if you want to make big bold bets like the Amazons and Googles of this world - radical digital innovations or disruptions, goods or services you never thought were possible”, Willem Standaert, lecturer at Vlerick, tells us. So how should you do it then? He joined forces with Sirkka Jarvenpaa, Professor at the McCombs School of Business at the University of Texas in Austin, to analyse Formula E, Formula 1’s little electric-powered brother, and find an answer to that question.