Faculty

Frank Goedertier

Prof Frank Goedertier
Professor of Marketing at Vlerick Business School

Frank makes your brand stand out. Concentrating on developing theories to successfully engage in branding in the digital age, Frank also develops simple marketing tactics to communicate effectively in an era of information overload.
Steven Van Belleghem

Prof Steven Van Belleghem
Owner B-Conversational

Steven is expert in Social media and conversation management at his own consulting company B-Conversational. He is also author of the books "The Conversation Manager", "The Conversation Company" and "Customers the Day After Tomorrow”.
Geert Van Aelst

Geert Van Aelst
Marketing Manager at Tiense Suiker

Geert has the privilege of being responsible for a top brand in Belgium and is happy to share his insights on how to build a strong and innovative brand.

Katia Pallini 

Katia Pallini

Katia Pallini & Stijn Poffé
Content Impact Manager & Research Director at InSites Consulting

Katia and Stijn are working at InSites Consulting, a market research company, connecting clients with consumers all over the world and working with the Best Global Brands. They will share the philosophy of Brand Religions with you and inspire you to build strong brands. You will discover the core beliefs behind each of these Brand Religions and, together with relevant case study examples, find out how to track the different performance metrics that go hand in hand with these models.
Fiona Dewaele

Fiona Dewaele
PR & Marketing Benelux at JBC

Fiona is responsible for Marketing and PR at JCB, one of the world's top three manufacturers of construction equipment. She is primarily focusing on marketing communications strategy and planning, social media marketing, press relations and advertising. Fiona will be happy to share her experience in branding at JCB and provide you with some tips and tricks that you might consider back at your company.

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