For whom?

The 'Brand Management' programme is ideal for:

  • Everyone directly or indirectly involved in Brand Management
  • Brand, Service or Marketing Managers in a (medium) large company or growing SME, striving to improve brand management
  • Business Unit Managers in charge of strategic brand management
  • Retail or Category Managers in distribution, looking to negotiate on an equal footing with manufacturers on the added value of brands
  • Account Executives or Account Directors in an advertising or promotion agency
  • Market Researchers or Marketing Consultants desiring to keep up with the current trends and support their customers effectively

In previous editions, we had the pleasure of welcoming participants from companies like: AVEVE, Boondoggle, Belnet, BKCP, Carslberg, Colruyt, Decathlon, Delta Lloyd Bank, FOD Personeel en Organisatie, Media Mania, Oracle, Provincie Antwerpen, Samsung, Sanoma Media, Reynaers Aluminium, Volvo.

Brand Managers, Marketing Managers, Professionals in Communication, Advertising or Media Agencies, CEOs from SMEs, and many more have participated in this programme ...

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Download our programme calendar

Meet Us

Info Sessions & Open Days
05 Oct
Experience Vlerick Day
Category: General Info Sessions

08 Oct
Drop In on our Leuven Campus
Category: General Info Sessions

17 Oct
Experience Vlerick Evening
Category: General Info Sessions

No. 1 for Executive Education

Related Articles

  1. Seven things that brilliant product managers do (and how to learn them)

    When you were eight years old, what did you want to be when you grew up? Did you have a dream job in mind? It’s rare to meet a product manager who says that it has always been their dream job. Yet when you get to it, being a product manager is one of the most exciting and rewarding professional roles you could ever embrace. It’s a role where you can take ownership, gain the respect of your colleagues and peers – and lay the foundation for a successful career.
  2. How do you innovate with a focus on the market?

    2014 saw the publication of the first edition of Customer Innovation by Professor Marion Debruyne. The second edition, written in collaboration with Professor Koen Tackx, was published last month. “Because things have been busier for me recently and Koen was already making extensive use of Customer Innovation in his lessons, I asked him to come on board,” Marion explains, “and then it became a joint project.” Marion and Koen explain what you can expect from this new publication, which comes highly recommended, even for those who have already read the first edition.
All articles