Driving Growth through Customer Centricity

Customer centricity can lead to more satisfied customers, increased loyalty, higher revenues and a more profitable company.  In this executive programme, you will experience what you need to define a truly customer-driven strategy and to execute it by focusing on these 5 challenges:

  1. How to create solutions your customers truly value?
  2. How to define the most effective customer journey? 
  3. How to organise for customer centricity?
  4. How to capture higher profits from your customer orientation?
  5. How can (big) data enhance all of the above?

Why this programme?

Why this programme?

Learn how to become a customer-centric organisation and create value for customers while driving your company’s growth even further.

For whom?

For whom?

This programme is ideal for:

  • Senior and mid-level professionals in Marketing & Sales, R&D, Service Operations,  Development and Strategy
  • Highly experienced executives in other functions like Human Resources and IT.
  • Both product and service organisations in either B2B or B2C

Detailed programme

Detailed Programme

This 3-day programme focuses on creating solutions your customers will value and enabling your organisation to capture higher profits by putting your customers in the centre.  

Practical info


Type: Short Focused

Length: 3 days

Start: 08/06/2020

Language: English

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Meet Us

Info Sessions & Open Days
10 Sep
Drop In on our Ghent Campus
Category: General Info Sessions

05 Oct
Experience Vlerick Day
Category: General Info Sessions

08 Oct
Drop In on our Leuven Campus
Category: General Info Sessions


& Rankings

Equis Association of MBAs AACSB Financial Times