Why this programme?
To achieve business objectives, you need a clear marketing strategy. And in today’s dynamic and competitive market, strategic marketing knowledge and skills are a must-have. This programme introduces you to marketing strategy and gives you the tools to understand and evaluate your organisation’s approach and develop a unique, customer-focused value proposition.
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PROGRAMME DESIGN
This online journey brings together learning formats including videos, interviews, questionnaires, case studies and real-life examples. You’ll also have background reading to do and questions to help you reflect on your own experience.
In addition, you’ll have the opportunity to put theory into practice and use templates to capture strategic information about your organisation. By the end of the programme, you’ll be ready to leap into marketing discussions and projects with confidence.
You can start Essentials in Marketing at any time – and study wherever and whenever suits you. It takes around 10 to 12 hours to complete the programme and you can split this time over a maximum of three months.
meet your faculty
Fred Lemke
Professor of Marketing and Sustainability
Fred is a Vlerick professor. He leads management workshops on marketing, sustainability, innovation, value creation, customer experience, and reputation and leads the marketing course on our online MBA programme. Fred is also a visiting researcher at Newcastle University Business School and guest professor at Ghent University.
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