Faculty

Steve Muylle

Prof Steve Muylle
Professor of Marketing & E-business at Vlerick Business School

Steve is a recognised expert in assessing and enhancing e-business processes. Steve delivers actionable insights into how firms maximise the value of and for customers, offline and online. He has received multiple awards for his research and teaching.
Koen Tackx

Prof Koen Tackx
Professor of Marketing & Strategy at Vlerick Business School

Passionate about how companies can create value for customers and capture value for their shareholders, Koen’s main focus is on corporate strategy and strategic marketing. His interests and expertise lie in how co-creation can enhance the strategy creation process, and how to balance between value creation and value capturing and how different strategies can influence this balance.
Fred Lemke

Prof Fred Lemke
Professor of Marketing and Sustainability at Vlerick Business School

As an expert in marketing and sustainability, Fred speaks frequently on international conferences on topics such as customer experience, customer insight, sustainability, market research, (Green) design, and innovation management.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
04 Dec
DBA Info Session Brussels
Category: General Info Sessions

06 Dec
Vlerick Experience Day Eindhoven
Category: General Info Sessions

07 Dec
Drop In on our Brussels Campus
Category: General Info Sessions

No. 1 for Executive Education

Related Articles

  1. The “James” Banking Experience - robots taking over from humans for investment advice?

    In view of data-driven and customer-centric user experiences becoming ever more important, BNP Paribas Fortis developed ‘James’, an online and personal investment advice service that is both human and digital. Since the launch in 2009, the James’ customer base expanded from 20,000 to 100,000. This case study analyses the implications of using digital technologies for customer interactions in retail banking.
  2. When Customer Journey Thinking Meets Cost-Risk Analysis

    Name the first thing that comes to mind when you hear ‘marketing’. Is it getting your product or service noticed? Attracting potential buyers? Closing a sale? Designing your packaging? It’s all of that indeed, but the essence of marketing should always be … your customer.
All articles