For whom?

The programme 'Executive Master Class in B2B Marketing and Sales' is targeted towards:

• Marketing & Sales professionals (at mid or senior management level)
• • looking for a comprehensive B2B Marketing course which covers the most crucial topics in B2B Marketing
  • who conduct business based on their “gut feeling” and are looking for a structured approach.
• Technical profiles (engineers, pharmacists, lawyers…) who switched from a technical role towards a commercial role
• (Young) high potentials (with a first budget and/or people responsibility) who want to be well prepared for their next step in their commercial career

In previous editions, we had the pleasure of welcoming participants from companies like: Abbvie, Akzonobel, Atlas Copco, Barco, Bekaert, British Telecom, Carglass, Cisco, Electrabel, De Persgroep, Ferranti Computer Systems, Johnson & Johnson Medical, Philips, Puratos, Shell international, Taminco, Vandemoortele, Vasco Data Security, Worldline...

All of them work in products or services organisation, SMEs or big companies, focussing on B2B customers.

This programme has been followed by Product Managers, (Key) Account Managers, Brand Managers, Public Relations Managers, Marketing Managers/Directors, Sales Managers/Directors, Commercial Directors, Business Unit Directors, General Managers, Entrepreneurs.