For whom?

The programme 'Executive Master Class in B2B Marketing and Sales' is targeted towards:

  • Marketing & Sales professionals (at mid or senior management level)
      • looking for a comprehensive B2B Marketing course which covers the most crucial topics in B2B Marketing
      • who conduct business based on their “gut feeling” and are looking for a structured approach.
  • Technical profiles (engineers, pharmacists, lawyers…) who switched from a technical role towards a commercial role
  • (Young) high potentials (with a first budget and/or people responsibility) who want to be well prepared for their next step in their commercial career

In previous editions, we had the pleasure of welcoming participants from companies like: Abbvie, Akzonobel, Atlas Copco, Barco, Bekaert, British Telecom, Carglass, Cisco, Electrabel, De Persgroep, Ferranti Computer Systems, Johnson & Johnson Medical, Philips, Puratos, Shell international, Taminco, Vandemoortele, Vasco Data Security, Worldline...

All of them work in products or services organisation, SMEs or big companies, focussing on B2B customers.

This programme has been followed by Product Managers, (Key) Account Managers, Brand Managers, Public Relations Managers, Marketing Managers/Directors, Sales Managers/Directors, Commercial Directors, Business Unit Directors, General Managers, Entrepreneurs.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
12 Feb
Drop In on our Ghent Campus
Category: General Info Sessions

28 Feb
Experience Vlerick Evening
Category: General Info Sessions

16 Mar
Experience Vlerick Day
Category: General Info Sessions

No. 1 for Executive Education

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