For whom?

The programme 'Executive Master Class in B2B Marketing and Sales' is targeted towards:

• Marketing & Sales professionals, looking for a comprehensive B2B Marketing course which covers the most crucial topics in B2B Marketing
• Experienced Marketing & Sales professionals, who conduct business based on their “gut feeling” and are looking for a structured approach.
• Technical profiles (engineers, pharmacists, lawyers…) who switched from a technical role towards a commercial role
• High potentials who want to be well prepared for their next step in their commercial career
• Commercial profiles in products or services organisation, SMEs or big companies, focussing on B2B customers

In previous editions, we had the pleasure of welcoming participants from companies like: Abbvie, Akzonobel, Atlas Copco, Barco, Bekaert, British Telecom, Carglass, Cisco, Electrabel, De Persgroep, Ferranti Computer Systems, Johnson & Johnson Medical, Philips, Puratos, Shell international, Taminco, Vandemoortele, Vasco Data Security, Worldline...

This programme has been followed by Product Managers, (Key) Account Managers, Brand Managers, Public Relations Managers, Marketing Managers/Directors, Sales Managers/Directors, Commercial Directors, Business Unit Directors, General Managers, Entrepreneurs.