On target in all his markets thanks to his executive master class

In 2015, Alexander Janssens was tasked with creating a marketing strategy for the new cloud offer from Damovo – an international information and communications company.

Alexander has more than 20 years’ experience in the sector – but he’d never worked on a project quite like that before. So he had two choices. He could either employ external consultants to help him develop and deploy the offer… or he could gain the skills and insight to do it himself.

He decided to enrol on our Executive Master Class B2B Marketing & Sales.

“I had one year to launch the cloud offering group-wide, with one unifying positioning story. There was a lot of work – but Vlerick helped me to develop the strategy and all its sub-elements.


“At Vlerick it’s very interactive. The course starts with an overview before going into detail. It takes you on a journey and I could apply everything I was learning immediately.

“The faculty were great value. They know their stuff and they’re also very approachable – they come and join you at lunch, for example.

“The network was really impressive too. You have people from all backgrounds - pharma, food, logistics, ICT and many more. In normal life, you don’t often get a chance to work with people from outside your sector, but then when you do, it broadens your horizons.”

A successful project launch
The project launched in October 2016 and the first customer for Damovo’s Aquila Cloud offering has already signed on the line.

Alexander said: “We also have other customers in the pipeline. We are very much on track to meet our annual targets. I’m doing a tour of our European offices at the minute, presenting the project to sales teams.

“I could not have done this without Vlerick and I can’t recommend the programme highly enough. It’s intense and it is challenging – but it will take you to a completely new level.”

& Rankings

Equis Association of MBAs AACSB Financial Times