Why this programme?

What is the added value of following the 'Executive Master Class in B2B Marketing & Sales'?

• Tackle a concrete, strategic challenge within your company as part of an in-company project
• Demonstrate thorough knowledge and practice-based insights in B2B Marketing & Sales
• Discuss best practices in B2B Marketing & Sales with seasoned colleagues from various industries
• Analyse strategic tools to be used in the competitive landscape
• Assess the value of your company offering
• Because you will be able to tailor this programme to your and your company’s needs

Moreover you will be part of an exciting Vlerick learning experience. Learning about business at Vlerick will inspire you for life. We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career.

Our programmes put you at the centre of every learning experience. And it really is an experience far away from traditional classroom learning. You will work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Company Project

Throughout the programme, you will channel your learning into addressing a challenge in your own business. The project not only represents great added value for the programme itself, but also has considerable impact on the company and on individual careers. Please read about three inspiring stories of our alumni that offer new insight and tools for giving your marketing and sales approach an unprecedented boost.

Putting Ideas into Action

We will encourage you to capture ideas every day and develop them into concrete plans for your company. These techniques will help you to view your entire career as a continuous learning opportunity.

Live it, Learn it, Do it

Academic tools & frameworks are only valuable if they can be applied in real life. As well as traditional learning, you will go on visits, take part in discussions, simulations & group assignments. You will also be able to interact with faculty and course participants via our online platforms.

The Big Picture

Being at Vlerick gives you a great opportunity to step back from daily business and let us help you take a more strategic view.

Group Power

You will work alongside experienced people from diverse backgrounds – and you can actively choose who you mix with by choosing different pathways through your learning. You will be sharing, learning and benefitting from the buzz of group energy.

We’re on your side, all the way

Continuous learning is a way of life at Vlerick. Our teams have an open door policy and they're always keen to share their vast experience.