Deva Rangarajan

Prof. dr. Deva Rangarajan
Professor of Sales and Director of the Center for Professional Selling at Ball State University.
Former Professor of Sales and Head of the Sales Expertise Centre at Vlerick Business School

Deva’s research and teaching focus primarily on the areas of sales force management, sales team composition, sales team effectiveness, sales team learning, and customer experience management. He holds degrees from C. T. Bauer College of Business (University of Houston) and the University of Madras. He has worked with a wide variety of companies, including: 3M, Atlas Copco, AXA, Dexia, Electrabel, ING, IVECO, Johnson & Johnson, Manpower, Medtronic, Philips, Receptel, Secretary-Plus, SHV Gas, Siemens, SUN Microsystems, SWIFT, TeleAtlas and Tessenderlo Chemie.
Mathieu Luypaert

Prof Mathieu Luypaert 
Professor of Corporate Finance at Vlerick Business School

Mathieu Luypaert is specialising in value creation through mergers and acquisitions. He studies how the stock price of merging companies reacts upon the announcement of such a deal, and how potential synergies are realised. He teaches courses on corporate finance and mergers and acquisitions.


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Customer Value Proposition

Prof Deva Rangarajan, Programme Director of "Key Account Management" explains what a customer value proposition is and what the different building blocks of a succesful VP are.

Related Articles

  1. How do salespeople try to sell in times of Corona?

    The Covid-19 pandemic does not only affect businesses in general, but also the sales organisation. In this Business Watcher video, Visiting Professor Deva Rangarajan shares insights from a survey on how sales professionals are trying to do business in Corona times and what it means for the future of the sales profession.
  2. Business Today: A Red Queen’s Race

    Do you remember Wonderland? It’s the setting for Lewis Carroll’s 1865 children’s novel, Alice in Wonderland. It’s a land where nothing is as it seems and where the rules change constantly. And who has the power to change the rules of the game. The Red Queen. But what does a land that was invented have to do with business today? Quite a lot, actually! The unpredictable rules of Wonderland are often used as a metaphor for today’s turbulent business environment.
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