Why this programme?

What is the added value for you and your company of following the 'Key Account Management' programme?

By the end of this programme, you will have defined key account management and what it looks like in your organisation – and developed deep insight into the role sales professionals play in business today. 

You’ll also have the skills and knowledge to:

  • Explain the impact sales have on a balance sheet
  • Analyse your customers’ financial health
  • Build a joint customer strategy
  • Adopt co-creation approaches

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Download our programme calendar

Meet Us

Info Sessions & Open Days
08 Oct
Experience Vlerick Evening
Category: General Info Sessions

13 Oct
Experience Vlerick Evening
Category: General Info Sessions

20 Oct
Meet our programme advisor online
Category: General Info Sessions

Customer Value Proposition

Prof Deva Rangarajan, Programme Director of "Key Account Management" explains what a customer value proposition is and what the different building blocks of a succesful VP are.

Related Articles

  1. How do salespeople try to sell in times of Corona?

    The Covid-19 pandemic does not only affect businesses in general, but also the sales organisation. In this Business Watcher video, Visiting Professor Deva Rangarajan shares insights from a survey on how sales professionals are trying to do business in Corona times and what it means for the future of the sales profession.
  2. Business Today: A Red Queen’s Race

    Do you remember Wonderland? It’s the setting for Lewis Carroll’s 1865 children’s novel, Alice in Wonderland. It’s a land where nothing is as it seems and where the rules change constantly. And who has the power to change the rules of the game. The Red Queen. But what does a land that was invented have to do with business today? Quite a lot, actually! The unpredictable rules of Wonderland are often used as a metaphor for today’s turbulent business environment.
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