Why this programme?

What is the added value of following the 'Key Account Management' programme?

  • Have a thorough knowledge of key account management.
  • Be able to expertly draw up a strategic account plan.
  • Understand the impact of sales on your company’s balance sheet and be able to identify to what extent your customers are financially healthy.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

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Meet Us

Info Sessions & Open Days
23 Jan
Drop In on our Ghent Campus
Category: General Info Sessions

29 Jan
DBA Info Session Brussels
Category: General Info Sessions

08 Feb
Drop In on our Brussels Campus
Category: General Info Sessions

Customer Value Proposition

Prof Deva Rangarajan, Programme Director of "Key Account Management" explains what a customer value proposition is and what the different building blocks of a succesful VP are.

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