Faculty

Koen Tackx

Prof Koen Tackx
Professor of Marketing & Strategy at Vlerick Business School

Passionate about how companies can create value for customers and capture value for their shareholders, Koen’s main focus is on corporate strategy and strategic marketing. His interests and expertise lie in how co-creation can enhance the strategy creation process, and how to balance between value creation and value capturing and how different strategies can influence this balance.
Filip Roodhooft

Prof Filip Roodhooft
Professor of Accounting at Vlerick Business School

Filip’s teaching is focused primarily on the finance function as a business partner for an organisation. He also shows non-financial managers the relevance of accounting information for decision-making and strategy execution.
Philippe Baecke

Prof Philippe Baecke
Professor of Marketing & Data Analytics at Vlerick Business School

Philippe focuses on customer relationship management, business analytics and big data. Equipped with strong data analytics skills, he has coached numerous organisations on big data projects and he has customised business research projects for companies such as KBC, Dunnhumby/Tesco (London), Bisnode, BIG, Mobile Vikings and Sanoma.  
Miguel Meuleman

Prof Miguel Meuleman
Professor of Entrepreneurship at Vlerick Business School

A passionate teacher in the field of entrepreneurship, Miguel has been involved in projects to make entrepreneurship education more effective. He has launched initiatives to bridge entrepreneurship, education and design, participated in numerous consulting projects, and is the author of several case studies. Miguel is specialised in the areas of new venture creation and growth, buyouts, business model generation and entrepreneurial finance.

 

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