Stijn Uitterhaegen, Vandapower

“I’m the CEO of an SME that distributes components to the industrial battery industry. We basically inherited our pricing processes and price setting from the previous owners. I wanted to gain the necessary insights and tools to implement these two things. The Pricing programme gave me insights into value pricing that I could implement immediately.

The programme’s approaches to Activity Based Costing and tools for market analysis are also very applicable to my company. Moreover, the formal, structured knowledge has boosted my confidence in formulating a vision and implementing it. We’ve achieved the two objectives I had for this programme: a clear vision on pricing based on market data, and a clear set of rules and responsibilities – necessary steps in our plans to scale up the company. Would I recommend this programme to others? Definitely!”

Dan Lis

Dan Lis, AGC Glass Europe
Head of Antenna Department

“I head a service center at AGC Europe, where we develop, produce, and sell advance automotive technology. I’m in charge of an antenna design and testing service center. Providing the customer with the right service at the right price is a key factor for success and differentiation with our competitors. So, I participated in the Pricing programme to gain a better understanding of all cost/pricing aspects in order to fine-tune our product/service proposal.

The programme was a revelation to me – I learned some concepts for modifying our pricing approach and better segmenting our service proposition. I have more confidence now, as the programme has helped me identify the weaknesses in our product/service pricing strategy. I realised that we are ignoring some important potential business segments, because we think they’re out of reach. But working on the cost aspect and adjusting our segmentation is enabling us to broaden our potential market share.

In short, we now offer a more affordable basic package, with optional features. This makes our product/service more attractive to a wider customer range. I would definitely recommend this programme: the 3 days provided a cocktail of information, with a pragmatic approach for quick implementation in a real business situation.”

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

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Meet Us

Info Sessions & Open Days
14 Dec
Experience Vlerick Over Lunch
Category: General Info Sessions

No. 1 for Executive Education

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