Detailed Programme

You belong to the new generation of Product Managers, and are therefore face with a lot of challenges. You will go through each module, step by step, in order to cover the whole of Product Management. This ensures that you will properly acquire all the building blocks for the future. And, as always, theoretical concepts tie in with practice-based examples.

Top-level faculty is involved in this programme representing a mix of professors and expert practitioners. We offer a valuable practical dimension with real-life examples and case discussions of local and international companies. With the aid of the tools, checklists and templates provided in these modules, you’ll sharpen and further develop your product management competencies. Furthermore, during work groups and interactive sessions, you’ll develop the necessary insights to fully apply your knowledge to your competitive advantage in the market.

The programme 'Product Management' consists of 6 modules:

Module 1: Creating value as a Product Manager

  • Introduction to Product Management
  • What are the priorities and responsibilities of the Product Manager?
  • Identifying a Product Manager’s key challenges
  • Developing your winning value proposition
  • The product manager as value creator and value capturer
  • Avenues for growth: managing the product line

Module 2: Innovating as a growth vehicle

  • Ideation as a process to innovate and develop
  • Guidelines for selecting the great idea
  • The roadmap to integrate and align innovation planning 

Module 3: Bringing your products to the market

  • Orchestrating the product launch from the communication perspective
  • How can social media be integrated in the communication mix?
  • Strategic pricing of your product
  • The impact of pricing on your business
  • Pricing as a marketing tool

Module 4: Co-creating with customers

  • Drivers, benefits & motivators of co-creation
  • What are the conditions for success?
  • What are the obstacles and limits?

Module 5: Budgeting your product portfolio

  • How to make a financial business plan for your new products?
  • How to draw up the budget for your product portfolio?
  • How to control your budget?

Module 6: Influencing your internal & external stakeholders

  • Creating trust within and outside your team
  • The recipe for persuading people
  • The motivators for people to change

The Vlerick Difference

We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career. Learning at Vlerick really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking: take pictures of the flipchart during a brainstorming exercise, record a video of a role play, participate in a quick poll, create a Wikipage together … and share them on the spot with your group.

Find out more

We facilitate your journey. You make the difference.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
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Drop In on our Ghent Campus
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