Detailed Programme

You will be amazed by how ‘real world’ our approach is. Our academic knowledge of sales management is continuously being enriched with practical experience from the marketplace. And the Vlerick learning experience will see you drawing inspiration from lectures and lively interactions and discussions with your fellow participants.

The programme 'Sales Management' consists of three modules:

Module 1: Sales Management Framework

  • Managing your go-2-market strategy
  • Analysing customer portfolio management
  • Dealing with channel management

Module 2: Setting the right KPIs

  • Increasing productivity in your team
  • Setting targets that are motivating and attainable
  • Coaching your sales force in the right direction

Module 3: Performance Management

  • Putting in place the right motivators
  • Evaluating salesperson performance
  • Salesforce reward strategy and metrics

Triggered by this programme? Eager to become the sales leader of tomorrow? Take a look at the Sales Leadership Programme!

The Vlerick Difference

We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career. Learning at Vlerick really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking: take pictures of the flipchart during a brainstorming exercise, record a video of a role play, participate in a quick poll, create a Wikipage together … and share them on the spot with your group.

Find out more

We facilitate your journey. You make the difference.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
04 Dec
Drop In on our Brussels Campus
Category: General Info Sessions

28 Feb
Experience Vlerick Evening
Category: General Info Sessions

16 Mar
Experience Vlerick Day
Category: General Info Sessions

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