Detailed Programme

The programme 'Sales Management' consists of four modules:

Module 1: Sales Management Framework

  • Managing your go-2-market strategy
  • Analysing customer portfolio management
  • Channel management

Module 2: Setting the right KPIs

  • Increasing productivity in your team
  • Target setting
  • Coaching

Module 3: Performance Management

  • Motivators 
  • Evaluating salesperson performance
  • Salesforce reward strategy and metrics

Triggered by this programme? Eager to become the sales leader of tomorrow? Take a look at the Sales Leadership Programme!

The Vlerick Difference

We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career. Learning at Vlerick really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking: take pictures of the flipchart during a brainstorming exercise, record a video of a role play, participate in a quick poll, create a Wikipage together … and share them on the spot with your group.

Find out more

We facilitate your journey. You make the difference.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
23 Jan
Drop In on our Ghent Campus
Category: General Info Sessions

29 Jan
DBA Info Session Brussels
Category: General Info Sessions

08 Feb
Drop In on our Brussels Campus
Category: General Info Sessions

No. 1 for Executive Education

Related Articles

  1. The “James” Banking Experience - robots taking over from humans for investment advice?

    In view of data-driven and customer-centric user experiences becoming ever more important, BNP Paribas Fortis developed ‘James’, an online and personal investment advice service that is both human and digital. Since the launch in 2009, the James’ customer base expanded from 20,000 to 100,000. This case study analyses the implications of using digital technologies for customer interactions in retail banking.
  2. When Customer Journey Thinking Meets Cost-Risk Analysis

    Name the first thing that comes to mind when you hear ‘marketing’. Is it getting your product or service noticed? Attracting potential buyers? Closing a sale? Designing your packaging? It’s all of that indeed, but the essence of marketing should always be … your customer.
All articles