Faculty

Steve Muylle

Prof Steve Muylle
Professor of Marketing & E-business at Vlerick Business School

Steve is a recognised expert in assessing and enhancing e-business processes. Steve delivers actionable insights into how firms maximise the value of and for customers, offline and online. He has received multiple awards for his research and teaching.
Koen Tackx

Prof Koen Tackx
Professor of Marketing & Strategy at Vlerick Business School

Passionate about how companies can create value for customers and capture value for their shareholders, Koen’s main focus is on corporate strategy and strategic marketing. His interests and expertise lie in how co-creation can enhance the strategy creation process, and how to balance between value creation and value capturing and how different strategies can influence this balance.
Deva Rangarajan

Prof Deva Rangarajan
Professor of Marketing & Sales at Vlerick Business School

Deva Rangarajan focuses primarily on the areas of service management, customer experience management, B2B marketing, sales force management, and business model innovation. He is Director of the Vlerick Sales Excellence Centre.

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Category: General Info Sessions

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    In view of data-driven and customer-centric user experiences becoming ever more important, BNP Paribas Fortis developed ‘James’, an online and personal investment advice service that is both human and digital. Since the launch in 2009, the James’ customer base expanded from 20,000 to 100,000. This case study analyses the implications of using digital technologies for customer interactions in retail banking.
  2. Capture the value you deserve

    The latest collaborative piece of research undertaken by PwC and Vlerick focuses on how companies engaged in ‘B2B2C’ relationships manage the power game with their channel partners. It questions how suppliers can reinvent their relationship with channel partners to spur profitable growth.
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