For whom?

'Strategic B2B Marketing' is ideal for professionals from companies of all sizes, as long as they serve B2B customers. In particular:
  • Professionals who are rather new to B2B marketing or sales and who want to gain a deeper understanding of what B2B marketing strategy is.
  • Product Managers, Account Managers, Business Development Managers, Business Unit Managers, Marketing & Sales Managers/Directors, General Managers.

In previous editions, we had the pleasure of welcoming participants from companies like Atlas Copco, Atos Worldline, Bekaert, Ecover, Egemin, Electrabel, Fabricom, Mercer, Milliken, Sioen Industries …

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Download our programme calendar

Meet Us

Info Sessions & Open Days
21 Apr
Drop In on our Brussels Campus
Category: General Info Sessions

12 May
Drop In on our Ghent Campus
Category: General Info Sessions

09 Jun
Drop In on our Leuven Campus
Category: General Info Sessions

No. 1 for Executive Education

Related Articles

  1. Business Today: A Red Queen’s Race

    Do you remember Wonderland? It’s the setting for Lewis Carroll’s 1865 children’s novel, Alice in Wonderland. It’s a land where nothing is as it seems and where the rules change constantly. And who has the power to change the rules of the game. The Red Queen. But what does a land that was invented have to do with business today? Quite a lot, actually! The unpredictable rules of Wonderland are often used as a metaphor for today’s turbulent business environment.
  2. What is the right price?

    Pricing matters. It’s one of the most critical drivers of profit in any company. Yet it is one of the least understood. And as a business skill, the capacity to set prices strategically is also one of the most undervalued. Too often, business managers rely on gut feeling, on assumptions, past experience, experiments or simple cost-plus models to set prices.
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Accreditations
& Rankings

Equis Association of MBAs AACSB Financial Times