Testimonials

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Peter De Gryse, DENK! Communication
Managing Director

"The approach used at Vlerick is extremely innovative and ‘hands on’: exciting case studies, professors who have more than earned their stripes in their field and the academic dimension which constitutes an unavoidable basis for every organisation. The added value of the ‘B2B Strategic Marketing’ programme is obvious: it provides our organisation with a guiding principle in defining our objectives and the strategy to reach those aims. Thank you, Vlerick!"  

 Stijn Melis

Stijn Melis, Niko
Senior Product Manager

"How do you market a product? The approach is becoming increasingly important. I wanted to learn how to do this more efficiently."

Read here how Stijn Melis got inspired and realised double digit growth.  

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
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Meet Us

Info Sessions & Open Days
04 Jun
Drop In on our Brussels Campus
Category: General Info Sessions

14 Jun
Great place to work® inspiration session : how to establish a great employee experience?
Category: General Info Sessions

10 Sep
Drop In on our Ghent Campus
Category: General Info Sessions

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Related Articles

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    2014 saw the publication of the first edition of Customer Innovation by Professor Marion Debruyne. The second edition, written in collaboration with Professor Koen Tackx, was published last month. “Because things have been busier for me recently and Koen was already making extensive use of Customer Innovation in his lessons, I asked him to come on board,” Marion explains, “and then it became a joint project.” Marion and Koen explain what you can expect from this new publication, which comes highly recommended, even for those who have already read the first edition.
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    In view of data-driven and customer-centric user experiences becoming ever more important, BNP Paribas Fortis developed ‘James’, an online and personal investment advice service that is both human and digital. Since the launch in 2009, the James’ customer base expanded from 20,000 to 100,000. This case study analyses the implications of using digital technologies for customer interactions in retail banking.
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