Detailed Programme

During the 'Vlerick Retail Platform' of 2017 the following topics will be addressed:

Session 1: Innovation in the retail landscape (June 22, 2017) 
Retailers innovate not only by introducing new shop formats into the market, but also by re-thinking their existing store concepts. A good example is the way in which Carrefour Belgium has fundamentally redrawn the hypermarket format. The pilot store in Mons (Bergen) opened at the end of 2015 and was deservedly awarded Comeos’ Mercury Prize. Since then, retail specialists from all over the world have visited the store, and the formula is being rolled out in other stores as well.

Tour & presentation 

Session 2: Marketing, customer interaction & communication in the digital era (September 14, 2017)
In the digital era, the customer takes control over his or her purchasing journey and uses online and offline touchpoints all mixed up together. But what does that mean for the retail marketer? Which media do we use? Does push communication still work? Or should we just be concerned with touchpoints? What works and what doesn’t? Coolcat, Colruyt and Smartphoto share their experiences.

Speakers:

  • Sander Andriessen - Online marketing manager, Coolcat
  • Jessie Maras - Head of Strategic Marketing, Colruyt NV
  • Ilse Van Vaerenbergh - General Manager Benelux & Southern Europe Smartphoto
Session 3: Omnichannel & retail (October 19, 2017)
By now, retailers should certainly be convinced of the importance of an omnichannel approach. The theory is well known − but the practice still seems to be more difficult than the theory. This year as well, we invite companies to talk about their omnichannel approach. How does omnichannel impact the way of working? What kinds of things do you encounter? And how do you take advantage of the numerous opportunities? Find out from cutting-edge cases…


Speakers:

  • Lode Van Laere - Chief OmniChannel Officer, JBC
  • Frederik De Vetter - Regional Director, Mediamarkt – in charge of Mediamarkt Wilrijk

Session 4: Blurring (December 7, 2017)
A striking trend in the retail landscape is called 'blurring' − in which several 'specialties' are brought together under one roof. The introduction of categories that are foreign to your sector gives rise to new specialist shops. Come one afternoon to become familiar with the inner workings of 3 high-profile concepts, each with its own background. What do they have in common, how do they differ from each other, and what can we learn from this?

Speakers:

  • Lies Moris - Senior Product Group Manager, A.S.Adventure/Juttu
  • Stefanie Canu - Owner, Amélie & Moi
  • Victor van Nieuwenhuizen - Managing Director, Sissy-Boy

The Vlerick Difference

We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career. Learning at Vlerick really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking: take pictures of the flipchart during a brainstorming exercise, record a video of a role play, participate in a quick poll, create a Wikipage together … and share them on the spot with your group.

Find out more

We facilitate your journey. You make the difference.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
23 Jan
Drop In on our Ghent Campus
Category: General Info Sessions

29 Jan
DBA Info Session Brussels
Category: General Info Sessions

08 Feb
Drop In on our Brussels Campus
Category: General Info Sessions

No. 1 for Executive Education

Related Articles

  1. The “James” Banking Experience - robots taking over from humans for investment advice?

    In view of data-driven and customer-centric user experiences becoming ever more important, BNP Paribas Fortis developed ‘James’, an online and personal investment advice service that is both human and digital. Since the launch in 2009, the James’ customer base expanded from 20,000 to 100,000. This case study analyses the implications of using digital technologies for customer interactions in retail banking.
  2. When Customer Journey Thinking Meets Cost-Risk Analysis

    Name the first thing that comes to mind when you hear ‘marketing’. Is it getting your product or service noticed? Attracting potential buyers? Closing a sale? Designing your packaging? It’s all of that indeed, but the essence of marketing should always be … your customer.
All articles

Accreditations
& Rankings

Equis Association of MBAs AACSB Financial Times