Detailed Programme

During the 'Vlerick Retail Platform'  2018 the following cases will be addressed:

   

       
            
                

 

 Crowdy House


Session 1: Data-driven retail (21 June2018)

In the digital age, everyone is talking about the importance of data. But what do you do with data in practice? What are ‘small data’ versus ‘big data’? What are pragmatic applications? Does Artificial Intelligence have a place in today’s practice − or is it wiser to wait until tomorrow? Lapperre, market leader in hearing aids, shares their experience in using a data-driven approach to reach a particular target group − namely, people from 55 - 90 years of age.

Speakers:

Dirk Schaele
Operations Director
Lapperre

 

 

  
Crowdy House  Crowdy House

Session 2: Renewing & re-positioning existing store concepts (13 September 2018)

At a certain moment, store formulas need more than remodelling. The renewed interior symbolises a re-positioning that should mark the start of a new period of growth. Di, the chemist’s chain that was once part of Delhaize, profiles itself on beauty in the company’s quest for a capability that distinguishes it from price-buster Kruidvat. In another re-positioning, the renewed Brantano − as part of fashion group FNG − is seeking to be more fashion and less functional. What have these renewals delivered one year on?

Speakers:

Helen Willems
Managing Director België
Di
     
Peter De Smedt
Business Unit Manager
Brantano
 

Session 3: Retail innovation − how to develop your market (18 October 2018)

Historically, the retailer is a distributor of products and thus an intermediary between manufacturer and consumer. But can you be more? For example, can you increase demand by encouraging the use of your products? Veritas launched ‘Veritas Atelier’ to inspire consumers to start sewing. And Starmeal, producer of healthy salads, has taken over De Foodmaker and given it new life. Learn how forward integration can give your business a boost.

Historically, the retailer is a distributor of products and thus an intermediary between manufacturer and consumer. But can you be more? For example, can you increase demand by encouraging the use of your products? Veritas launched ‘Veritas Atelier’ to inspire consumers to start sewing. And Starmeal, producer of healthy salads, has taken over De Foodmaker and given it new life. Learn how forward integration can give your business a boost.

Speakers:

Nathalie Goubau
Marketing Director
Veritas
 

Lieven Vanlommel
CEO & Founder
De Foodmaker, Starmeal

       

Session 4: Omnichannel (22 November 2018)

How do you put omnichannel into practice and what does it deliver? Less than 10% of retailers claim to earn money with omnichannel; and more than 80% say they are still not omnichannel. Ikea took its time to launch their webshop in our country. What thresholds did they have to cross, and what are the first experiences?

Speakers:

Anne-Clotilde Picot
Marketing & Customer Experience Manager
Ikea
 

Luuk Roestenberg
Manager Digital

Gordon Smit
Service Delivery Manager
Maxeda

 

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