Detailed programme

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   Would you prefer your staff to go ice fishing or cast their nets on the high seas? It all depends on what you want to achieve as an organisation. In his doctoral thesis, Bart Verwaeren researched which fishing method leads to more radical innovation and how you can stimulate people to do things the way you want them to. Should you give your people bait or a boat?

2. The Coca-Cola case, an inclusive approach

   This case gives an overview of the diversity evolution that Coca-Cola Enterprises has gone through, and the different phases that the organization knew before reaching an inclusive organizational culture. This gives us the opportunity to encourage a debate regarding inclusive leadership and professional gender equality, specifically meant for women who have the ambition to obtain a middle to senior management position.