Detailed Programme

The online programme 'From Idea to Health Business' is split into three building blocks:

One: Healthcare innovation – why is it so different?
At the beginning of the programme, you’ll gain valuable insight into the fundamental aspects of healthcare innovation that will help boost your chances of entrepreneurial success. You’ll discover the key stages in the healthcare innovation journey – from invention to commercialisation – and explore the challenges of bringing a new health idea to market. And you’ll take inspiration from how other technology has been adopted.

Two: Making your idea customer-focused
This stage is all about putting the patient or end-user at the heart of your business plan – and why this is so important. You’ll assess the value of your idea and consider it from a patient’s perspective – how will it benefit them? What need does it meet? You’ll learn how to identify unaddressed needs in the sector – and the tools you need to turn this knowledge into a relevant, sustainable offer.

Three: Business modelling in healthcare
This final stage looks about how you can create value for the health sector – and how you can capture this value. You’ll identify the best business model to take your idea to market. You’ll evaluate your innovation and the benefits it offers users – and you’ll discover how to articulate these benefits when you’re presenting to potential partners or funding sources.

Curious about how the online course looks like? Watch the first video here

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
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Info Sessions & Open Days
29 May
Drop In on our Brussels Campus
Category: General Info Sessions

30 May
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09 Jul
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Our approach to learning

It’s all about you and your company’s challenges at Vlerick Business School. Discover our unique approach to learning!

Vlerick expertise in Healthcare Management

  1. An IT roadmap for hospitals: one size does not fit all

    Digital technologies have become indispensable in the healthcare sector. They help to achieve better and cheaper healthcare. Policymakers are focusing strongly on eHealth and collaboration between the various players in the healthcare ecosystem. Belgian hospitals have already spent too long using IT purely as a support tool, however, with all the associated consequences. It is essential for them not to miss the boat. Professor Brecht Cardoen and professor Bjorn Cumps explain how a tool which was developed in collaboration with hospitals and their stakeholders can help.
  2. Hospital networks: quo vadis?

    Hospitals are increasingly joining forces in networks of different types, sometimes with other healthcare players. This is an unmistakable trend, but forming networks is also an important strategic decision. How can hospitals ensure the right decisions are taken, both today and tomorrow, guaranteeing a robust, resilient and versatile organisation in the long run? Changes are rapidly succeeding one another, but who knows what healthcare will be like fifteen years from now and what the best set-up would be for these networks? No one can predict the future. However, despite all the uncertainties, a scenario analysis can help in the decision-making process.
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