Programme Content

MIE programme  

Fundaments of Running a Business Advanced courses Boot Camps Silicon Valley Tour Innovation Project Startup Internship Start-up Internship Action Learning Personal Development Start-up accelerator Mastering Innovator Skills Getting Launched

The figure above the journey you'll go through from September until June.

Detailed Curriculum
Masters in Innovation & Entrepreneurship

Mastering Innovator Skills

Every innovator, regardless the setting in which s/he operates, needs some essential skills. And, yes, there is a science to this. Develop new ideas and gain a better understanding of your end users by using the right methods and tools.

Entrepreneurship


Why you need this course:


Start-ups are everywhere and have a profound impact on our daily lives. Entrepreneurship is a way of thinking, reasoning and acting that is opportunity-obsessed and holistic in approach. It has become a fundamental part of all Vlerick degree programs, and many Vlerick graduates eventually find themselves occupying a position as entrepreneur, or are associated with one as their financier, partner, supplier or customer.

You will learn about the growing recognition of the critical importance of entrepreneurial activities in the economy and the society at large. The course will also offer you an insight in the specific challenges and solutions that characterize entrepreneurship and that have broad implications for any 21st century graduate. In addition, given the specific challenges entrepreneurs often face in terms of uncertainty and resource scarcity, you will explore solutions applied by expert entrepreneurs and come to understand how these can be of value to any professional finding him/herself in similar situations in organizations seeking growth, renewal or even survival.

After completing this course, you’ll be able to:

  • Understand the essence of entrepreneurship;
  • Explore and identify new venture opportunities in a more systematic way;
  • Understand the importance of a business model for new venture creation;
  • Evaluate the viability of a new venture idea and understand how to finance it;
  • Develop and pitch a business case for a new venture.

You’ll obtain a hands-on learning experience:

  • By developing and pitching a business plan in front of potential investors;
  • By receiving hands-on coaching in New Venture Labs to improve your business case;
  • Through testimonials of successful entrepreneurs and their lessons learned;
  • By analysing in detail different aspects of the new venture creation process using real cases from across the globe.

Course holder:
Prof Dr Miguel Meuleman
Prof Dr Fredrik Hacklin
Prof Dr Veroniek Collewaert
Prof Dr Hans Crijns
Dr Yannick Dillen

Creative Thinking


Why you need this course:


One of the first key skills any innovator needs, whether for a start-up or a more mature corporate, is being able to generate new ideas. As part of the creative thinking workshop, you will learn about and apply several ideation tools to enable you to come up with more and better ideas.
For more information on this course, kindly refer to the Start-up Accelerator course description.

Teaching Faculty:
Yves De Smet

Course Holder:
Prof Dr Veroniek Collewaert

Design Thinking


Why you need this course:


Every created innovative solution is meant for an end user. Design thinking is a methodology that uses elements from the designer's toolkit such as empathy and experimentation to arrive at innovative solutions with that end user in mind. By using design thinking, you will make decisions based on what future customers really want instead of relying only on instinct or historical data. For this 2.5-day course, we invite prof. Sebastian Fixson from Babson College (USA) to take you through the ins and outs of this methodology, going from how to do user research, to ideation and prototyping, to implementing design thinking on your own start-up projects.
For more information on this course, kindly refer to the Start-up Accelerator course description.

Teaching Faculty:
Prof Dr Sebastian Fixson

Course Holder:

Prof Dr Veroniek Collewaert


The Fundamentals of Running a Business

Get a comprehensive understanding of the essential business fundamentals to build your start-up or successfully run an existing corporation.

Intro to Statistics


Why you need this course:


Statistics can be described as the skillset required for collecting, organising, analysing and interpreting data. This understanding and usage of data is a prerequisite in applying modern business analytics methods. It’s a skill that nowadays surpasses the traditional applications in operations and marketing, and is becoming increasingly important in all functional domains. Some technical features will be explained, but the emphasis will be on the application and added-value for decision-making. Step by step, you will explore the fundamentals of statistics and discover how these techniques and insights relate to business applications.

After completing this course, you’ll be able to:

  • Summarize data of a variable visually and numerically into meaningful information that is needed to feed business decision-making;
  • Calculate the likelihood of an event happening, by means of probability rules and distributions with a focus on normal distributions;
  • Understand why sampling is necessary to make inferences about the population.
  • Apply the needed steps to perform hypothesis tests for the mean and proportion;
  • Perform a regression analysis to model the relationship between two or more variables, and to link the insights to the business problem at hand.

You’ll obtain a hands-on learning experience:

  • Through blended learning via our digital learning environment, to allow you to learn at your own pace at home while reserving class time for applications and discussions;
  • Through learning by doing to grasp the added value of the different methods;
  • Through exercises you will learn how to apply the different concepts and techniques;
  • Through a dataset of the Delhaize retail store which lists data from customers on their shop visit behaviour;
  • Through an optional MS Excel training to sharpen your spreadsheet skills, which will be crucial when discussing data analysis.

Course holder:
Prof Dr Brecht Cardoen

Intro to Financial Accounting


Why you need this course:


Accounting is the language of business. Hence, the purpose of this course is to provide you with a general understanding of this language. You will learn how to prepare and interpret financial statements (e.g. balance sheet, income statement, statement of shareholders' equity and statement of cash flow) according to International Financial Reporting Standards (IFRS). In addition, you will work toward a thorough understanding of key accounting concepts and the financial reporting process, improving your skill set when using future financial accounting information.

After completing this course, you’ll be able to:

  • Understand the meaning and relevance of key concepts in accounting;
  • Develop the skills needed to analyse and interpret financial reports or financial statements in an international context.

You’ll obtain a hands-on learning experience:

  • By discussing practical examples and real-world applications;
  • Through formative assignments and online exercises with immediate feedback (MyLab Accounting)

Course holder:
Prof Dr Kristof Stouthuysen

Innovation Management


Why you need this course:


Innovation plays an important role in an organization’s success. Market leaders derive a significant proportion of their income from new products, whether it is a major breakthrough or incremental improvements to existing products. In a fast-paced environment, companies need to rethink and redesign their current practices in order to grow and stay competitive in the future. Management of innovations helps organizations encourage and support innovation and realize the commercial benefits from it.

You will be equipped with state-of-the-art knowledge and best practices needed to successfully develop innovation-based growth and renewal strategies. You will explore the innovation process, from idea generation over idea development and commercialization to protection of intellectual property. In addition, you will discuss why the ecosystem in which an organization operates is crucial for its innovation strategy. Finally, you will develop a framework to analyze a firm´s innovation portfolio.

After completing this course, you’ll be able to:

  • Discuss how to create a corporate environment that fosters creativity;
  • Analyse a firm´s innovation process;
  • Assess the (innovation) ecosystem of a company and derive implications for its innovation strategy;
  • Evaluate trade-offs when choosing innovation projects to build a balanced R&D portfolio.

You’ll obtain a hands-on learning experience:

  • By discussing many practical examples;
  • Through simulations that highlight the trade-offs when choosing between different innovation projects;
  • Through guest lectures on innovation management of large companies (such as ING or Philipps) or innovative start-ups (such as Wireflies);
  • By analysing a new technology and discussing its implications for a (real) company´s innovation strategy.

Course holder:
Prof Dr Robin Kleer

Strategic Management Accounting & Control


Why you need this course:


A firm’s management accounting and control system serves two fundamental purposes. First, managing the firm requires financial and non-financial information about the firm’s products, services, processes, and customers. It provides the key input to understanding current value creation and supports value-based decision making. Second, business complexity requires owners and top managers to delegate the rights to make critical business decisions to managers at all levels. Accounting numbers like revenues, costs, and profits do not manage themselves – it is people who manage, and are managed, with them. The firm’s management accounting and control system plays a key role in evaluating these managers’ performance. This course will equip you with the necessary knowledge to prepare, understand, and act upon important financial and non-financial information to manage your organisation’s performance. You will focus on three main themes: analysing cost behaviour for managerial decision making, strategic cost management and performance measurement to support strategy execution.

After completing this course, you’ll be able to:

  • Use tools and techniques to explore managerial issues, as well as prepare and interpret management reports;
  • Use accounting and control systems for implementing effective strategies and enhancing business performance;
  • Grasp the complexities of using strategic management accounting and control systems in an organisational context;
  • Analyse cost management and performance measurement tools in order to manage businesses towards sustainable success and managerial decision-making.

You’ll obtain a hands-on learning experience:

  • By studying and debating real-life cases, best practices and the latest research in the field.
  • By discovering new concepts encouraging and collective learning during class discussions and group assignments.
  • By engaging in a stimulating simulation exercise on strategy execution.

Course holder:
Prof Dr Regine Slagmulder

Corporate Finance


Why you need this course:


Almost every decision taken by a firm has financial implications, no matter what functional area is involved. Therefore, this course has the necessary ingredients to be of interest to any student. After discussing some financial news items, you will start the course by analysing the financial performance of some real-life examples. Next, you will study how companies can finance their activities and focus on financial planning to evaluate how various investment and financing decisions interact and how firms’ objectives can be achieved. You will also look at investment and financial policies in detail, focus on the capital structure of companies and discuss the relation between return and risk. Subsequently, you will evaluate different capital budgeting techniques and show how projects and firms can be valued. The course will end with some more advanced topics, such as mergers and acquisitions as well as financial and real options.

After completing this course, you’ll be able to:

  • Interpret financial statements and evaluate a firms’ financial
  • performance and risk;
  • Distinguish and choose between different financing sources;
  • Calculate a firm’s weighted average cost of capital;
  • Compare, evaluate and construct different capital budgeting evaluation models;
  • Write an analyst report valuing a publicly quoted company.

You’ll obtain a hands-on learning experience:

  • By providing you with a solid knowledge of the fundamental concepts and tools in corporate finance that allow individuals to intelligently solve practical business problems;
  • Through a strong emphasis on intuition and applicability, and by looking at several real-life examples;
  • Through interactive lectures that will combine a discussion of theory with the use of problems and mini-case studies;
  • Through input from the class during sessions, as a means of bringing real experience and testimony into the debate so that the fit between theory and reality can be well-understood.

Course holder:
Prof Dr Mathieu Luypaert

Marketing Management


Why you need this course:


The essence of marketing is about understanding and addressing customer needs in an innovative, differentiating way. As every company needs to offer its products or services to a target audience, marketing is considered as a core management discipline.

The first part focuses on ‘strategic marketing’ elements. You will learn about concepts and frameworks which are helpful to understand customer needs, business and societal trends, innovative competitive initiatives, etc. You will come to understand a market segment and find a differentiating, innovative perspective to approach it. In the second part, ‘operational marketing’ elements or components belonging to the marketing mix are the focus. You will consider concepts and frameworks which are useful in the context of marketing tactics, including communication, branding, pricing, digital tactics, etc. You will execute the (differentiating) strategic approach chosen in tangible ‘customer touchpoints’ elements.

After completing this course, you’ll be able to:

  • Understand and apply a selection of frameworks and concepts related to strategic marketing and customer-innovation approaches;
  • Understand and apply a selection of frameworks and concepts related to operational marketing approaches;
  • Explore tangible best-practice examples of strong marketing approaches by companies.

You’ll obtain a hands-on learning experience:

  • Through the inclusion of two real-life case challenges co-facilitated by business representatives (one focused on strategic marketing/customer-based innovation; and one focused on operational marketing);
  • Through business guest lectures and active coaching by business professionals to guide you in tackling these real-life case challenges;
  • By working with companies that are actively involved in this course (examples from the past: KBC, Nespresso, Studio 100, Nestlé).

Course holder:
Prof Dr Frank Goedertier

Operations Management


Why you need this course:


While most people think of factories when they think of ‘operations’, delivering customer value through operations is broader. In fact, every organisation in every industry uses operations-based principles to plan, control or improve their processes. Operations is therefore not limited to manufacturing goods, but also encompasses the creation and delivery of services, such as in a hospital or restaurant. As such, this course applies to both for-profit and non-profit organisations, and to virtually any functional area or industry, at the level of the individual plant or facility, or at the level of the supply chain.

You will explore how different business strategies require different business processes, and vice versa, how different operational capabilities allow and support different strategies to gain competitive advantage. Through a process view of operations, you will analyse different key operational dimensions such as flow, inventory, and capacity management, as well as lean operation developments through.

After completing this course, you’ll be able to:

  • Put into action the operations management language, concepts, insights and tools;
  • Detect the major operational problems and issues that confront managers;
  • Deal with these issues in order to gain competitive advantage through operations.

You’ll obtain a hands-on learning experience:

  • By studying cases (e.g. Benihana, Toyota) to engage you in the issues, to teach you ways to think about and analyse operational problems, and to prepare you to be effective managers;
  • By encouraging collective learning and discovering during class discussions and team assignments;
  • Through a field trip to (inter)national plants and facilities (e.g. Opera Ballet Flanders, DHL Aviation, AB InBev) all over Belgium to let you experience operations management in practice.

Course holder:
Prof Dr Ann Vereecke

Corporate Sustainability & Responsibility


Why you need this course:


The main objective of the course is to discuss, explore and clarify the content, meaning and different dimensions of (strategic) CSR. In order to achieve this, specific attention will be paid to how CSR can be integrated in different management disciplines such as performance management, reporting, HRM, supply chain management, marketing, etc. Also, the course aims at discussing and explaining how and to what extent CSR can lead to innovation in products and services. Ultimately, we explore whether and to what extent CSR can lead to a competitive advantage. Specific attention will also be paid to the topic of stakeholder management and engagement.

Strategic Management


Why you need this course:


Strategic management decisions are crucial for the long-term success and the survival of firms. The right or wrong strategic answer to changing conditions of the environment are supposed to be decisive for firms’ fate and future. The strategy of a firm influences whether the respective firm outperforms its competitors or is downed out by the market.

This course aims to equip future general managers with the necessary tools and thinking skills to critically evaluate an existing strategy, make necessary adjustments to a strategy or develop a strategy from scratch. Therefore, the course starts with an introduction of the most common strategic tools and frameworks of strategic management decisions. Based on this theoretical fundament, the course pursues with analyzing and discussing actual strategies and strategic decisions of real world firms.

After completing this course, you’ll be able to:

  • Structure your strategic analysis;
  • Evaluate existing strategies critically from an outside perspective;
  • Make recommendations on how to adapt and improve the strategy;
  • Develop a strategic plan.

You’ll obtain a hands-on learning experience:

  • By working on case studies;
  • By discussing real-life and actual examples;
  • By tackling and defending your own strategy assignment.

Course holder:
Prof Dr Kerstin Fehre

Human Resource Management


Why you need this course:


Human resources and the way in which these are managed are one of the most important sources of organisations’ competitive advantage. In order to successfully cope with an ever-changing and challenging economical context, effective management of human potential is of critical importance.

You will explore how HRM can add value to the business in terms of attracting, selecting, motivating and retaining talent. In addition, you will pay special attention to the role of line management in shaping a strong HR approach.

After completing this course, you’ll be able to:

  • Understand the key elements of a strong HR approach and its impact on business performance;
  • Improve selection decisions, enabling you to maximize chances of hiring high-performing people;
  • Understand and manage employee motivation and retention in a better way;
  • Manage difficult situations and employee emotions in the workplace.

You’ll obtain a hands-on learning experience:

  • Through a selection interview simulation game which enables you to take both the position of a candidate and an interviewer;
  • By acting as a consultant and helping an SME-owner to set up and shape a solid HR approach;
  • By role-playing a downsizing operation which will help you improve dealing with emotions at work.

Course holder:
Prof Dr Koen Dewettinck
Prof Dr Dirk Buyens


Launching Innovations in Different Settings

Most people associate innovation with start-ups, which we cover in the entrepreneurship course, but innovation can also take place in other settings, whether related to company stage or industry context.

Corporate Venturing


Why you need this course:


A growing number of corporations recognize the value of collaborating with start-ups to enhance their innovation powers. Not all current and future innovations will be developed inside the walls of a single organisation anymore. However, an important question remains: How to do this in the best possible way to make the cooperation a success for both the corporate and the start-up?

In this course, you will explore some of the special features and challenges of corporate venturing. You will explore the various forms of corporate venturing and key trends and evolutions in the corporate venturing sector. Looking through different lenses (from the start-up and corporate viewpoint), you will evaluate what the possible gains and pitfalls of corporate venturing are, and dive into the strategic aspects of corporate venturing (when and how to engage in the subject as a corporate).

After completing this course, you’ll be able to:

  • Better understand the concepts, opportunities and challenges of corporate venturing;
  • Identify and understand key trends and evolutions in the corporate venturing sector;
  • Have insights into how to benefit from corporate venturing activities as corporate.

You’ll obtain a hands-on learning experience:

  • Through real-world examples of Belgian and international corporates to illustrate the key concepts, trigger classroom discussion and provide context.

Course holder:
Dr Sven De Cleyn

Social Entrepreneurship


Why you need this course:


Social entrepreneurs aim to create social value and stimulate social change by solving persistent social problems, such as the illiteracy of adults, the chronic undernutrition of children under five and not having access to safe water or improved sanitation. It is becoming clear that social ventures can not only be financially sustainable, they can also be profitable. Doing well by doing good. During this elective, you will explore some of the special features and challenges of social entrepreneurship. You will focus on what sets it apart from more traditional forms of entrepreneurship, and pay specific attention to critical success factors for social entrepreneurs, such as how to mobilize resources and how to measure the performance of a social venture. Finally, you will explore some tools that will help you assess and increase a social venture’s growth potential.

After completing this course, you’ll be able to:

  • Understand the concepts, challenges and opportunities of social entrepreneurship;
  • Describe the different kinds of funding models social entrepreneurs can rely on, as well as their advantages and disadvantages;
  • Design a funding strategy for social entrepreneurs, and develop an impact measurement strategy for social ventures;
  • Assess to what extent a social venture is ready to scale and, if so, how to identify the key drivers for its scaling success.

You’ll obtain a hands-on learning experience:

  • By discussing real-life examples and cases;
  • Through a brainstorming challenge helping real social entrepreneurs;
  • Through in-class stories of actual social entrepreneurs (e.g. Mobile Schools, ArmenTekort).

Course holder:
Prof Dr Veroniek Collewaert

Digital Innovation & Entrepreneurship


Why you need this course:


The prevalence of information technology and the central position it has taken in our business models is obvious. The most innovative companies of the world today are the ones that have managed to use IT to their competitive advantage. Yet, the number of business professionals who understand the building blocks of these technologies and how they work is not proportionate to the speed IT is still developing.

During this elective, you will learn the what, why and how of the critical technologies that form the building blocks of the most successful business models today, namely Artificial Intelligence (AI), Advanced Analytics, Internet of Things, Mobile Devices and Applications, as well as Cloud Computing. You will also cover cyber security and data privacy issues surrounding the application of such technologies.

After completing this course, you’ll be able to:

  • Recognize and differentiate emerging vs disruptive information technologies;
  • Illustrate how emerging and/or disruptive technologies can provide a competitive advantage;
  • Discuss the benefits and challenges associated with using emerging and/or disruptive technologies as a critical element in your business model;
  • Design the main IT functionalities and basic requirements of a new venture proposal.

You’ll obtain a hands-on learning experience:

  • Through working with entrepreneurs who have created a business model with technologies discussed in class, such as Sensolus (IoT), Data Minded (analytics) or Ontoforce (big data and cloud);
  • Through working with consultants who interact with multiple companies, large and small, and struggle with these technologies, such as the internationally renowned IT research and consulting company Gartner and the cybersecurity advisor NViso;
  • By exposure to critical decisions regarding the use of IT for your new venture ideas, through defending your functional requirements and infrastructural choices that will enable the business idea to come to life.

Course holder:
Prof Dr Öykü Işık


Getting launched

Acquire the skills and methods to turn your own idea into a sustainable and scalable business.

Start-up Accelerator


Why you need this course:


The goal of the start-up accelerator is to help you build your own start-up. In line with the lean start-up approach, you will use the time of the accelerator to get out of the building and test all assumptions underlying your envisioned business model. You will be doing all of this with the help of an experienced entrepreneur or investor as a mentor. Moreover, to deepen your knowledge on crucial elements of how to build a start-up, you will also take part in practice-oriented workshops on topics such as creative thinking, getting your first customers and visualizing your idea. The lessons learned as part of making progress through the accelerator not only apply to those wanting to start their own ventures, but also to those seeking to develop new business ideas within the context of more mature corporates.

After completing this course, you’ll be able to:

  • (In)validate the key assumptions underlying a new business idea;
  • Decide whether or not to proceed with a particular new business idea;
  • Design new business ideas and navigate the earliest challenges to implementing those new ideas.

You’ll obtain a hands-on learning experience:

  • By designing experiments and tests to figure out whether your envisioned customers really are your customers, whether the problem you think you’re solving is really what you should be solving, whether the way you think you should be targeting customers is truly the most efficient and effective way of acquiring your customers, etc.
  • By receiving feedback and advice of experienced investors and entrepreneurs as mentors;
  • By creating a new idea, designing visual aids to support that idea and getting advice on legal and funding questions related to your idea from people in the field.

Course Holder:
Prof Dr Veroniek Collewaert

Financing your Start-up


Why you need this course:


Uber went public at a valuation of around $90 billion dollar, after $25 billion dollar had been invested since it was founded 10 years earlier. This is the exponential case of an entrepreneurial company with growth ambitions that typically need a lot of money to grow, but for whom traditional bank funding is not an option. Alternative sources of funding are more relevant for these companies, such as crowdfunding, business angel funding, venture capital or corporate investors.

This course provides you with an insight into how these alternative investors work, what drives the valuation of an entrepreneurial venture, how investors balance their risk through tailor-made contracts, and how they exit their investments.

After completing this course, you’ll be able to:

  • Calculate the financing needs of a start-up;
  • Apply appropriate valuation techniques for valuing entrepreneurial ventures;
  • Analyse liquidation and anti-dilution preferences in investor term sheets;
  • Develop a financing strategy for an entrepreneurial company.

You’ll obtain a hands-on learning experience:

  • By analysing and discussing real cases;
  • Through the development of a financing strategy for your own start-up;
  • By interviewing entrepreneurs on their financing strategy.

Course holder:
Prof Dr Sophie Manigart

Digital Marketing Skills


Why you need this course:


Digital marketing is the most important marketing channel for start-up and scale-ups. Even with a limited budget you can already set up a digital marketing campaign. This course will introduce you to the most popular digital marketing platform: Google Ads. In two sessions, you will learn the fundamentals of this digital marketing platform: How to select the best keywords, how to write appropriate ads, how to structure them and how to evaluate the results. This course will not turn you into digital marketing experts, but these basic skills will give you a running start to apply digital marketing tools for your own business.

After completing this course, you’ll be able to:

  • Understand the digital marketing landscape;
  • Design a Google Ads campaign;
  • Evaluate a Google Ads campaign.

You’ll obtain a hands-on learning experience:

  • By creating a first Google Ads campaign with a very limited budget for your own business

Course Holder:
Prof Dr Philippe Baecke

Intellectual Property


Why you need this course:


The results of creativity and innovation can often be protected by intellectual property (IP). The protection offered by copyright, patents, trade secrets, etc. therefore incentivises investment in creative and innovative processes.

The aim of this course is to provide you with an understanding of how IP is obtained and what its boundaries are. You will analyse the pros and cons of licensing versus monopoly models, as well as discuss the role IP can play in a start-up setting. IP can at times also stifle innovation which will be touched upon in a critical reflection on the downside of IP.

After completing this course, you’ll be able to:

  • Distinguish between the different types of IP;
  • Weigh in on the decision to keep R&D results confidential (trade secret) or to file for patent protection;
  • Identify elements to strengthen an IP portfolio;
  • Avoid IP pitfalls.

You’ll obtain a hands-on learning experience:

  • By following a real invention from conception to patent grant;
  • By discussing whether copyright rules are adapted for the digital age;
  • By zooming in on case studies prepared by the European Patent Office;
  • By identifying non-traditional trademarks that target us as consumers.

Course Holder:
Mr Geert Glas

Product Development


Why you need this course:


Making everything “Smart” is the new business paradigm. The “brain” of the Smart Product is made of electronics and controlled by software. If your ambition is to be a successful business player in the Smart World, some basic understanding of the capabilities, limitations and development processes of today’s electronics and software technologies is mandatory.

The hardware section of this course will provide the basics of electronic assembly technology, the factors that determine cost, quality and reliability, and insight into electronic system development. In the software section, we’ll cover the typical components of software systems and architectures, factors that affect the performance and reliability of software, software requirements, phases and common pitfalls of a modern software engineering process, and recent trends in software engineering and application domains (e.g. machine learning).

After completing this course, you’ll be able to:

  • Understand the possibilities and limitations of electronics as well as its critical aspects with respect to performance, quality, reliability, cost, etc.
  • Identify your electronics needs and understand the related supply chain
  • Describe product requirements by means of a story map
  • Reason about software architectures & algorithms
  • Define a high-level smart product development plan

You’ll obtain a hands-on learning experience:

  • Through real world examples that illustrate the do’s and don’ts in electronics design and manufacturing
  • Through realistic examples of software architectures illustrating how scalable services are built
  • Through an assignment in which your team will create a Smart Product Exploration plan to prepare the development of your company’s smart product, covering both hard- & software aspects

Course Holder:
Tanguy Coenen PhD;
Mathias Stevens, PhD;
Geert Willems, PhD


Silicon Valley Disruption Tour

Discover what made Silicon Valley and the broader San Francisco Bay Area so productive in creating new technologies and world leading companies during this one week study trip.

Read more


Why you need this course:


Today, Silicon Valley is still home to the most innovative companies worldwide. With this trip, we first and foremost want to inspire you. You will be exposed to the entrepreneurial ecosystem there by visiting start-ups, mature innovative corporations, incubators, accelerators and investors. By means of this combination, we hope to inspire you and let you experience that having a global mindset is a necessity to compete in the business world today.

After completing this course, you’ll be able to:

  • Explain what makes Silicon Valley thrive as an entrepreneurial ecosystem;
  • Assess the pros and cons of living and working in Silicon Valley;
  • Apply some of the lessons learned (e.g. concepts, trends, experiences from guest speakers) to your future work environments, whether start-ups or larger corporations.

You’ll obtain a hands-on learning experience:

  • Through company visits to start-ups, innovative corporates, accelerators, incubators and investors (e.g. Netflix, Facebook, Legal.io, Plug and Play);
  • Through hearing some of the leading experts on topical trends and/or living and working in Silicon Valley (e.g. AI).

Course holder:
Prof Dr Veroniek Collewaert


Personal development journey

Develop your management skills from day one through a comprehensive range of tools, coaching sessions and on-campus services that highlight both your strengths and your weaknesses.

Negotiating to Create Value

 
Why you need this course:


We negotiate all the time, both in a professional and a personal capacity. Negotiation lies at the heart of doing business, selling, leading teams, managing and influencing people and resolving differences. Yet few people are able to negotiate effectively. In this course we situate negotiation as essentially a decision-making process in which we engage other people to meet our key interests through give and take. We further explore its three core dimensions, i.e., people, content and process as well as different negotiation strategies for different situations. Overall, the focus is on two key competencies in negotiation, i.e., to create and claim value.

After completing this course, you’ll be able to:

  • Distinguish between the taking of positions and the exploration of interests in negotiation
  • Apply creativity to find integrative solutions to difficult negotiation situations
  • Communicate more effectively in negotiation
  • Prepare better for future negotiations
  • Manage the three dimensions of negotiation more consciously

You’ll obtain a hands-on learning experience:

  • Through a series of simulations, exercises and cases that increase in complexity over the course

Course holder: Prof Dr Barney Jordaan

Leadership Development Seminar

 
Why you need this course:


For this course we’ll take you off campus for 3 days and focus on leadership development and the people skills needed in the digital age. Central to the approach is the concept of ‘learning by doing’. You’ll get an in-depth opportunity to assess your own skills profile in an active environment, rather than just thinking and talking about your skills. You’ll receive some inspiring frameworks to guide and develop your competencies. You’ll also learn how to optimize your teamwork.

After completing this course, you’ll be able to:

  • Enhance your personal and professional growth by developing a number of important competencies, both on the individual level (eg knowledge of your own cognitive and interaction style) and the professional level (eg presentation skills, brainstorming skills, communication skills, giving and receiving feedback, intercultural awareness)
  • Use some basic theoretical frameworks, practical information and hands-on experiences to reflect on and manage group dynamics and interaction between people

You’ll obtain a hands-on learning experience:

  • By experiencing the theory through working on a real business case and pitching your solution as consultants to the client company
  • By reflecting on the team processes while working on the problem, with the help of coaches and the theoretical frames provided

Course holder: Prof Dr Karlien Vanderheyden

Career Skills

 
Why you need this course:


During your Masters at Vlerick you’ll be confronted with a wide range of career opportunities. To help you make the right career choices, we’ll work on a set of competencies that are critical for career success in today’s work environment. Specifically, we’ll start from 3 crucial questions:

  • What is my ambition? What are my basic values and energy drivers?
  • What are my abilities? What am I good at?
  • How do I land a job in line with my personal aspirations and needs?

In this course you’ll gain a better understanding of the labour market, experience the importance of networking, and get inspired by career experiences of alumni. We’ll discuss and help you prepare for the different phases in the job search process. You’ll learn how to make your application stand out, practise online ability assessments, and get personal feedback based on assessment centre simulations and mock interviews with professional recruiters.

After completing this course, you’ll be able to:

  • Pitch your strengths and talents, clarify your career values and energy drivers, and match them with specific jobs and company cultures
  • Effectively prepare for the different stages of the job search process in order to successfully land a job that will give you career satisfaction

You’ll obtain a hands-on learning experience:

  • Through a mixture of in-class sessions, coaching in small groups, and many practical exercises
  • Through exchanges with practitioners and a diverse group of young and senior Vlerick alumni
  • By using the Career Focus Tool, a practical tool that will facilitate your job search

Course holder: Ms Veroniek De Schamphelaere

My Vlerick Development Portfolio (MyVDP)

 
Why you need this course:


Knowing who you are and how this can impact others - one of the key competencies to succeed as a professional today is to be self-aware of your strengths, your points of improvement, and your proficiency in a set of generic competencies that are crucial in today’s business world. Other indispensable generic business skills are to have an open attitude, and the ability to embrace feedback as well as give feedback in a constructive way. In My Vlerick Development Portfolio (MyVDP) we’ll combine both.

Throughout your MyVDP learning journey you’ll not only gain insight into your own strengths and weaknesses, we’ll also challenge you to reflect and act on improvement actions. We’ll do this by means of a 360° assessment, peer feedback, and individual as well as group coaching.

After completing this course, you’ll be able to:

  • Compile a portfolio that will enable you to reflect and be critical of yourself, and help you understand your strengths and weaknesses, not only as you define them but also through the eyes of others
  • Give constructive feedback to peers and receive feedback from peers
  • Take the necessary actions to develop and optimise your potential during your Masters at Vlerick and get support from your peers
  • Describe your learning process, demonstrate the progress you made, and make it visible by taking charge of your own learning

Course holder: Ms Veroniek De Schamphelaere


Deep Dive Challenge

Only a few weeks into the programme, you’re put to the test in a real business environment. Within a very tight deadline, develop specific solutions for a company and present them to top management.

Read more


Why you need this course:


You will be introduced to several major strategic questions senior managers have to deal with. The challenge highlights the holistic nature of managerial thinking by requiring you to think about different functional domains of management in an integrated way. The Deep Dive Challenge offers you a starting point to link management theory to practice by working on managerial questions that will be covered in the different management courses throughout the year. Specifically, you will work on an action plan outlining the prioritized initiatives that you, as a management team, will undertake to improve the growth prospects and the performance of the company. In addition, you will outline implications of your action plan for the different functional domains (finance, human resources, operations and supply chain, innovation and marketing), including the possible risks when implementing it.

After completing this course, you’ll be able to:

  • Recognize the holistic nature of managerial thinking;
  • Prioritize strategic actions;
  • Present action plans in a convincing way.

You’ll obtain a hands-on learning experience:

  • Through the exploration of strategic questions which the management of Neuhaus is dealing with;
  • By presenting recommendations and their implications to the Board of Directors on how to tackle the different managerial questions in the form of an action plan;

Course holder:
Prof Dr Philippe Baecke
Prof Dr Veroniek Collewaert
Prof Dr Kerstin Fehre
Prof Dr Mathieu Luypaert


Boot camps

Our boot camps are designed to immerse you in the specifics of a well-defined domain. For three weeks, you'll attend advanced classes, take part in in-depth exercises and apply your knowledge to real-life challenges.

Our boot camp offer is renewed every year based on student and employer demand. Gain hands-on experience in one chosen domain.:

Code Camp: Programming for Business


Why you need this course:


Today, more and more major industries are being run on software and delivered as online services. At the same time, more and more Silicon Valley-style entrepreneurs are overturning established industries with their technology-centered solutions. And so far, things are only accelerating. Organizations are busy digitizing their internal processes, their products and services, or their channels to reach out to customers. These transformation initiatives are in fact a combination of several, small and large scale, software development projects.

You will use Python as the programming language to teach the fundamentals of algorithm development. After you learn the basic syntax and programming skills, you will focus on web development. In addition, you will learn how to code with HTML and CSS, as well as focus on one of the most widely used Python frameworks for web development.

After completing this course, you’ll be able to:

  • Think algorithmically and solve programming problems efficiently;
  • Develop your own dynamic webpage with data collection and storage capabilities, and without being limited by the mainstream website creation tools like WordPress;
  • Develop software with basic functionality to improve their productivity using the very popular and easy-to-learn programming language Python;
  • Appreciate what it really takes to turn an idea into a digital business;
  • Learn how to choose the best approach for a software development initiative.

You’ll obtain a hands-on learning experience:

  • Through exposure to software developers who understand business requirements and business professionals who can code;
  • Through a company’s real-life challenge;
  • Through coaching sessions by the company during the deep-dive challenge, such as Mobile Vikings and In The Pocket;
  • By creating small yet functional programs in Python that you can leverage.

Course holder:
Prof Dr Öykü Işık

Data Science for Finance and Strategy


Why you need this course:


The amount of data available to organizations and individuals is unprecedented, while research predicts a significant shortage of advanced analytics talent, and an even larger shortage of managers and leaders who can make decisions based on data. Companies seeking to maximize use of the available data require finance and strategy professionals who understand data science and know how to use it to solve business challenges.

During this boot camp, you will learn current data and technology challenges of managers and decision-makers, as well as the language, concepts, insights and analytical tools required to deal with them. You will apply the Python programming language and essential machine learning techniques (including data visualization and exploration, predictive analytics, network analysis, natural language processing) to practical exercises and cases. You will also put your coding and analytics knowledge to use through the deep dive challenge at an international strategy consulting or financial services company.

After completing this course, you’ll be able to:

  • Understand the advantages of data science and machine learning methods;
  • Apply the Python programming language for general-purpose programming and solving business cases (no prior programming knowledge required);
  • Comment and contribute more effectively to financial and strategic business challenges in an increasing complex organizational context.

You’ll obtain a hands-on learning experience:

  • By discussing many practical examples and real-life coding exercises;
  • Through guest speakers who are data scientists in the finance and consulting industries;
  • Through a deep dive challenge (organized in the format of a Hackaton) in which you and your team members will collaborate intensively on a real big data challenge a financial service company is facing (e.g. Allianz, a leading insurance company in the world);
  • Through presenting your solutions to the board of directors of the case company (as winners).

Course holder:
Prof Dr Kristof Stouthuysen

Digital Transformation


Why you need this course:


In times where digitisation is radically transforming many industries, incumbent organisations are trying to grasp what the digital age means for their current business model. In sharp contrast with digital natives such as Google, Facebook or Snapchat, many existing enterprises have not been built to compete in this new environment where the digital and physical world are blended seamlessly. But how to survive – and win – in the digital age?

This boot camp focuses on digital transformation, a form of end-to-end, integrated business transformation where digital technologies play a dominant role. You will be addressing questions like: What are the new realities of the digital economy? What does digital innovation and transformation mean for existing companies? How to start a digital transformation and grow digital capabilities over time? How to apply digital technologies and innovation to business models, product attributes and company ecosystem combinations?

After completing this course, you’ll be able to:

  • Understand what digital transformation means for an organization;
  • Recognize different leadership types for digital transformation;
  • Discuss how established companies can respond to digital disruption.

You’ll obtain a hands-on learning experience:

  • By playing the digital transformation leadership game;
  • Through sessions by guest speakers, e.g. from Volvo Group;
  • Through company visits during the Amsterdam trip, e.g. KLM Royal Dutch Airlines;
  • Through a one-week deep dive in real-life transformation challenges at several Belgian companies, e.g. Fednot, Renson, TVH.

Course holder:
Dr Lieselot Danneels

Global Supply Chain Strategy


Why you need this course:


Supply chain activities – inventory management, warehousing, sourcing, and transportation – have been performed since the start of commercial activity. It is difficult to visualize any product that could reach a customer without logistical support. Yet it is only since the last few years that firms have started focusing on supply chain management as a source of competitive advantage. There is a realization that no company can do any better than its supply chain. This becomes even more important given that product life cycles are shrinking, and competition is intense. Supply chain management today represents a great challenge as well as a tremendous opportunity.

Your goal on this course will be to improve supply chain design and planning decisions to benefit the performance of the firm as well as the entire supply chain. You will develop an understanding of the complex interactions between supply chain and other functional areas, particularly marketing and finance.

After completing this course, you’ll be able to:

  • Improve a firms’ strategic and financial performance by effectively managing its supply chain;
  • Make complex supply decisions such as distribution network design, sales & operations planning, or offshoring versus onshoring location decisions;
  • Apply state-of-the-art practices in digital and smart supply chains.

You’ll obtain a hands-on learning experience:

  • Through experiential learning, supply chain simulations, case-based teaching, industry guest speakers, a field trip and a deep dive challenge to advise a real company in their current supply chain challenges.

Course holder:
Prof Dr Robert Boute

Other Teaching Faculty:
Prof Dr Behzad Samii
Prof Dr Ann Vereecke

Strategic Innovation: FinTech


Why you need this course:


What do Alipay, Bitcoin, Klarna, Facebook, Qover and Revolut have in common? They all want a piece of the financial services sector pie, which is facing a fundamental transformation. Not only is digital technology the driver of this change, but the digital transformation also brings in a new attitude regarding user experience and an intense revision of global regulation.

In this industry-focused boot camp, you will zoom in on the emerging ecosystem of collaborative competitors. Digital technology is a major disruptive force in the financial services sector: Incumbent companies such as major banks and insurance companies have woken up to the digital revolution and are experimenting with mobile banking, AI, Bots, Blockchain, Tokens and digital platforms. The goal of this boot camp is for you to build an in-depth understanding of the main FinTech drivers, forces and dynamics in the financial services sector.

After completing this course, you’ll be able to:

  • Interpret the major trends that are shaping today’s financial services landscape;
  • Understand the interplay between incumbents (banks & insurance companies), start-ups/scale-ups, big techs and regulators, and how they engage each other (partner – compete);
  • Master the basics of how technologies like blockchain, AI, digital platforms, mobile apps, etc. work and impact organizational business models;
  • Recognize how the ‘FIN’ part is changing due to ‘TECH’ influences, e.g. the trends in payments, lending, daily banking, insurance, …

You’ll obtain a hands-on learning experience:

  • By discussing and learning from real-life FinTech cases and news articles;
  • By interacting with industry professionals through testimonials and company visits;
  • Through working in teams on a FinTech focused deep-dive case assignment provided by a company.

Course holder:
Prof Dr Bjorn Cumps

Strategic Innovation: Healthcare


Why you need this course:


Healthcare is an important industry and public sector in society requiring specific management methods that fit regulated markets too. Involved industry sectors include biomedical technology, such as medicines, medical devices and diagnostics, as well as enabling technology, such as mobile health (m-health). On the healthcare delivery side, it includes hospitals and health management organisations.

During the boot camp, you will learn how to manage practical clinical and health problems, making use of technological or operational innovation. You will investigate how big data analytic sciences and digitally enabled care delivery processes will alter the way healthcare is delivered, such as the use of advanced biomedical products, hospital procedures and practice styles. In short, you will focus on how to create, implement, embed and sustain innovations in healthcare systems, while always taking a patient perspective and health system view, as opposed to a silo view, as a guide to manage and innovate.

After completing this course, you’ll be able to:

  • Understand the biggest trends, developments and complexities impacting the sector and the key success factors to be active in the health and life sciences field;
  • Design and critically evaluate the innovation and operational strategies pursued by the healthcare ecosystem players, i.e. physicians and hospitals, biopharmaceutical and medical technology producers, and health payers and regulators;
  • Apply fundamental concepts of health economics and value-based thinking (ICER, QALY, etc.) to make business cases and obtain market access for innovative health technologies;
  • Formulate answers to real-world health system problems, currently faced by healthcare ecosystem players, and put them into practice right away.

You’ll obtain a hands-on learning experience:

  • Through a visit to a hospital you will experience the impact of technology in a life sciences lab;
  • By receiving testimonials by health entrepreneurs, public and corporate medical leaders;
  • Through a real management problem to be solved in a hospital or medical industry setting, taking a deep dive to present a solution at the end of the bootcamp to a jury of professors and corporate execs.

Course holder:
Prof Dr Walter Van Dyck
Prof Dr Brecht Cardoen

Strategic Innovation: Renewable Energy


Why you need this course:


To limit global warming, we need to decarbonize our society, starting with a zero-carbon energy system. Part of the solution are renewable energy sources, such as solar energy, wind energy, biomass, and ocean energy. The renewable energy business is fast-growing and becoming mainstream. Corporates increasingly have green energy procurement targets, while citizens organize the supply of their energy consumption individually or collectively.

This boot camp is organized around the real-life challenges that the actors in this energy transition are facing. You will use the management frameworks from other courses, such as strategy, entrepreneurship, finance, and marketing, and apply them to these real-life challenges. We will divide you in multi-disciplinary groups and expose you to the main actors and concepts you need to know to be able to function in this sector.

After completing this course, you’ll be able to:

  • Identify innovative renewable energy solutions;
  • Apply management frameworks to the renewable energy businesses;
  • Develop and present a renewable energy business model;
  • Use renewable energy business jargon.

You’ll obtain a hands-on learning experience:

  • By creating solutions for real-life challenges;
  • Through interaction with guest speakers from different parts of the value chain;
  • Through company visits or a conference visit

Course holder:
Prof Dr Leonardo Meeus

Strategic Innovation: Retail & Marketing of FMCG


Why you need this course:


How can you deliver value to your customers and how can customers deliver value to you in the current FMCG context? You will be introduced to new trends, challenges, and the different stakeholders that are involved in the marketing and retail of fast-moving consumer goods (FMCG). You will improve the effectiveness of your marketing management strategy in creating value for and from their customers, ranging from the market analysis and the formulation of the strategy to the implementation.

After completing this course, you’ll be able to:

  • Apply new trends and technologies in marketing research on FMCG (multi-sensorial research, online communities, social scraping…);
  • Apply strategies & frameworks in FMCG innovation and marketing (customer journeys, omni-channel, e-commerce, mindless consumption, nudging, assortment architecture…);
  • Realize business objectives, keeping in mind a context with an increasing focus on sustainability of all stakeholders involved.

You’ll obtain a hands-on learning experience:

  • Through a deep-dive real-life case and assignments (Delhaize);
  • By visiting companies in Belgium and the Netherlands, e.g. Delhaize, Haystack, Tony Chocolonely, Unilever;
  • Through ‘Academia meets business’ material by Vlerick professors, e.g. customer journeys, customer centricity, omni-channel, e-commerce, mindless consumption, nudging, assortment architecture, multi-sensorial marketing, food marketing, implicit measures, etc.;
  • Through ‘Business meets academia’ sessions by business managers, e.g. innovative marketing measurement techniques, retail dynamics in a food context, retail dynamics in a non-food context, sustainable retail, new product development, etc.;
  • Through small group coaching sessions;
  • Through action-learning workshops at the sites of companies;
  • By delivering presentations for business juries.

Course holder:
Prof Dr Barbara Briers

Strategy Consulting


Why you need this course:


This boot camp aims to equip you with the essential skills as a (junior) consultant in a professional services firm active in strategy consulting. While being trained on these skills, you will have the opportunity to apply them in a real-life case. You will solve a client case together with your project team, following the generic problem-solving method typically used by strategy consulting firms.

You will kick off by being introduced to the consulting industry and the problem-solving method, covering problem identification, problem structuring, problem analysis, and the communication of solutions. You will be exposed in detail to every phase and have the opportunity to practise a series of small exercises and cases.

After completing this course, you’ll be able to:

  • Recognize the problem-solving methodology commonly used in consulting;
  • Structure a problem in order to solve complex problems;
  • Illustrate the (rational) elements of selecting solutions;
  • Compose a sound communication structure.

You’ll obtain a hands-on learning experience:

  • Through a real-life project which presents a problem that may develop into a typical consulting project, e.g. a growth strategy for a roof tile manufacturer, a market entry strategy for a professional service company or the development of a digital strategy for a fast-fashion company;
  • By presenting the solution to the client at the end of the boot camp.

Course holder:
Prof Dr Martin Weiss

Sports Business & Digital Innovation


Why you need this course:


The global sports industry is estimated to be a 1.3 trillion US dollar business*. This business consists of an elite group of professional athletes and organisation with a huge fan-base and media companies broadcasting the athletes activities. Besides this, also a group of mass participants sports can be identified that includes all amateur athletes, organisations and retailers supplying product to them. The sports business is characterised by industryspecific elements such as a very passionate and highly involved consumer base, big investments in human resources and a high level of uncertainty. There is a need for people who understand the do’s and don’ts in this business, and simultaneously, have the management skills to help sports athletes, organisations and other stakeholders to generate business value from athletic performances.

This bootcamp will focus on the business part of the sports industry. It will first introduce the participants to the specific industry. Next, digital technologies have changed the game of the sports business significantly. Hence, a second part of this bootcamp will discuss how digital technologies such as social media, sensors, virtual and augmented reality push this industry further into “over-the-top” customer experiences. In this context, also data, analytics and artificial intelligence is taking an increasingly important role in this business.

After completing this course, you’ll be able to:

  • Understand the industry-specific dynamics and ecosystems in the sports industry
  • Develop and present on-field and off-field innovation in the sports industry based on digital technologies
  • Identify new opportunities for fan engagement using data, analytics and AI

You’ll obtain a hands-on learning experience:

  • Through several company visits, the students will get a practical experience of
    the sports business & digital innovation.
  • By applying their knowledge in two business challenges.

Course holder:
Prof Dr Philippe Baecke


Innovation or start-up project

As a final stage of your Masters in Innovation & Entrepreneurship, during 2 months you will either work on an innovation consultancy project or your own start-up project.

Consultancy Project

Take the opportunity to apply all of your knowledge and skills to analyse and solve a specific business issue for an innovation company or a start-up. You’ll be responsible for managing an innovation project by turning theory into concrete and actionable results. It’s also the perfect opportunity to enlarge your network with seasoned entrepreneurs and innovation professionals. According to your effort and motivation, this project can take place in Belgium or abroad.

Start-up Project

Entrepreneurial students with a new business idea will get the chance to work on their own start-up idea for two months fulltime. This dedicated period should allow you to launch your venture, along with the help of Vlerick coaches and partners.



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Contact our Programme Advisor
Sara Teuwen
Tel +32 9 210 92 35
[email protected]
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