Programme Content

MIE programme  

Fundaments of Running a Business Advanced courses Boot Camps Silicon Valley Tour Innovation Project Startup Internship Start-up Internship Action Learning Personal Development Start-up accelerator Mastering Innovator Skills Getting Launched

The figure above the journey you'll go through from September until June.

Detailed Curriculum
Masters in Innovation & Entrepreneurship

Personal development journey

Develop your management skills from day one through a comprehensive range of tools, coaching sessions and on-campus services that highlight both your strengths and your weaknesses.

Professional Management Skills

The course consists of a three-day seminar and offers an in-depth opportunity to assess your own skills profile in an active environment, rather than just thinking and talking about your skills. It has two main objectives:

  1. To support your personal and professional development by enhancing a number of important competencies, both on the individual level (e.g. knowledge of your own cognitive and interaction style) and the professional level (e.g. presentation skills, brainstorming skills, communication skills, giving and receiving feedback, intercultural awareness).
  2. To provide you with some basic theoretical frameworks, practical information and hands-on experiences to reflect on and manage group dynamics and interaction between people.
Career skills

This course includes a mixture of class sessions, coaching in small groups, practical exercises and exchanges with practitioners and alumni. It has two main objectives:

  1. To support your future career by developing a number of important career competencies.
  2. To provide you with practical information and training regarding the different stages of the job search process. During and after the course, you will have the opportunity to receive individual feedback on your CV and cover letter and to discuss your job search process with a career advisor. This course will be the start of other events organised by Career Services.

Mastering Innovator Skills

Every innovator, regardless the setting in which s/he operates, needs some essential skills. And, yes, there is a science to this. Develop new ideas and gain a better understanding of your end users by using the right methods and tools.

Entrepreneurship

This course will provide you with a stimulating introduction to the theory and practice of entrepreneurship and new venture creation. The central aim of the module is to de-mystify entrepreneurship and to demonstrate that many of the skills and competences required to launch and grow a successful business can be learned and practised. In order to maximize your learning, we will tap into entrepreneurial experiences as much as possible. First, this course will provide hands-on learning on what it’s like to actually start a company. Second, we will discuss different entrepreneurial stories in particular case studies. Third, we will rely on testimonials of a series of entrepreneurs.

Creative Thinking

As part of the accelerator, we will take you step by step through the process of defining, validating and executing your start-up idea. We will do this through workshops on creative thinking and design thinking to help you better understand the needs or problems of your target users. For more info, take a look at Start-up Accelerator course.

Design Thinking

As part of the accelerator, we will take you step by step through the process of defining, validating and executing your start-up idea. We will do this through workshops on creative thinking and design thinking to help you better understand the needs or problems of your target users. For more info, take a look at Start-up Accelerator course.


Getting launched

Acquire the skills and methods to turn your own idea into a sustainable and scalable business.

Start-up accelerator

The goal of start-up accelerator is to help you build your own start-up. As such, the focus will be on real world, hands-on learning regarding what it’s like to actually start a company. It is a simulation of what start-ups and entrepreneurship are like in the real world: chaos, uncertainty, impossible deadlines in insufficient time, conflicting input, etc. For more info, take a look at Start-up Accelerator course.

Financing your Start-up

The objective of the course is to understand the functioning of typical (equity) investors in entrepreneurial companies, with a focus on business angels, venture capital and private equity. More specifically, we will focus on analyzing and making financial decisions in entrepreneurial, unquoted companies. Given the uncertainty, large information asymmetries and goal incongruencies, the risk of agency problems between investors and entrepreneurs is high. Therefore, traditional financing methods (such as bank debt) are often inappropriate. The course will provide an in-depth understanding of the equity financing process and the elements of deal making.

Intellectual Property

This course is designed to equip students with state-of-the-art knowledge and best practices needed to successfully design and implement intellectual property (IP) strategies in entrepreneurial and established technology-driven corporate contexts. We will introduce you to the different types of IP and will explain how firms design defensive and offensive IP strategies to protect their innovations and to capture value from their R&D investments.


The Fundamentals of Running a Business

Get a comprehensive understanding of the essential business fundamentals to build your start-up or successfully run an existing corporation.

Intro to Financial Accounting

The purpose of this course is to provide you with a general understanding of the financial reporting process. The course concentrates on the preparation and interpretation of financial statements (balance sheet, income statement, statement of stockholder’s equity and statement of cash flow) according to International Financial Reporting Standards (IFRS). It gives a thorough understanding of the accounting function, key accounting concepts and decision making using financial accounting information.

Intro to Statistics

One can easily describe Statistics as the skillset required for collecting data, organising data, analysing data and finally interpreting data. Indeed, quite some data to be tackled here… In this course, though, the learning is not in the data as such but in the road to information, extracted from the data. Step by step we will explore the fundamentals of statistics and discover how these techniques and insights relate to business applications. Killing two birds with one stone, this course will also make you technically ready for other managerial courses included in your Vlerick curriculum, such as Operations Management, Market Research or Decision Sciences.

Innovation Management

This course is designed to equip you with the state-of-the-art knowledge and best practices needed to successfully design and implement innovation strategies in entrepreneurial and established technology-driven corporate contexts. First, we discuss the foundations of technological innovation. Second, we formulate ‘balanced’ innovation strategies that take into account technology trajectories and the distinction between sustained and disruptive innovations. Further, we discuss how firms implement innovation strategies. You will learn about sustained innovation processes as well as disruptive innovation such as sensing networks and corporate venturing.

Corporate Finance

The course covers the basic principles of corporate finance and provides the conceptual framework indispensable to assist managers in making good decisions. The three main decisions that firms face are: where to invest, how to finance an investment and whether and how to return profits to providers of capital. The objective of this course is to provide students with a solid knowledge of the fundamental concepts and tools in corporate finance that allow individuals to intelligently solve practical business problems. There will be a strong emphasis on intuition and applicability, so we will take a detailed look at several real-life cases.

Operations Management

This course aims to (1) familiarise you with the major operational problems and issues that managers are confronted with, and (2) provide you with language, concepts, insights and tools to deal with these issues in order to gain competitive advantage through operations. We will see how different business strategies require different business processes, and vice versa, how different operational capabilities allow and support different strategies to gain competitive advantage. Throughout the course, a process view of operations will be used to analyse different key operational dimensions such as flow management, supply chain management, and quality management.

Marketing Management

The primary objective of this course is to provide you with an introduction to a set of core marketing concepts and models. The course highlights the essentials of strategic and operational marketing. Specifically, concepts related to Marketing Analysis, Marketing Segmentation, Pricing Strategies, Marketing Communication, Consumer Behaviour, Brand Management and Marketing Channel strategies will be discussed. The course offers a mix of theory and practice insights. It consists of plenary sessions during which you are regularly asked to discuss in small groups about specific ‘on-the-spot’ cases.

Corporate Sustainability & Responsibility

The main objective of the course is to discuss, explore and clarify the content, meaning and different dimensions of (strategic) CSR. In order to achieve this, specific attention will be paid to how CSR can be integrated in different management disciplines such as performance management, reporting, HRM, supply chain management, marketing, etc. Also, the course aims at discussing and explaining how and to what extent CSR can lead to innovation in products and services. Ultimately, we explore whether and to what extent CSR can lead to a competitive advantage. Specific attention will also be paid to the topic of stakeholder management and engagement.

Strategic Management

The intention of this course is to give an overview of all essential aspects of strategic management. The primary objective is to provide you with a thorough understanding of the issues underlying value generation and value capture in business enterprise. You will be familiarized with various models, theories and tools that will allow you to effectively analyse complex competitive situations and to make decisions that increase a firm’s competitive standing vis-à-vis its market rivals. The format of the course is based on the idea that one can master strategic thinking by practicing it. Thus, it will be mostly constructed around your experiential learning.

Human Resources Management

In this course we adopt the perspective of the general manager to address human resource topics from a more strategic perspective. We will elaborate on how HRM can help the organization in developing competitive advantage through practices such as recruitment & selection, career management and development, performance and reward management, change management, job design and employee engagement, and the management of downsizing processes. A central theme throughout this course is the integration of HRM-practices within the organization as a whole (both vertical and horizontal alignment).


Launching Innovations in Different Settings

Most people associate innovation with start-ups, which we cover in the entrepreneurship course, but innovation can also take place in other settings, whether related to company stage or industry context.

Social Entrepreneurship

In this course we will focus on what sets social entrepreneurship apart from more traditional forms of entrepreneurship (‘commercial’ entrepreneurship) and will go into the ideas, process and steps required to create new social ventures. Specific attention will be paid to critical success factors for social entrepreneurs such as how to mobilize resources, including how to devise a sustainable business model, and how to measure the performance of a social venture. Finally, we will explore some tools that will help you assess and increase a social venture’s growth potential.

Corporate Venturing

More info on this course will be added soon

Hardware and software tech development

More info on this course will be added soon

Digital Innovation & Entrepreneurship

The objective of this course is to advance your understanding of the strategic value of IT by introducing you to new as well as proven technologies. Topics will revolve around the concept of disruptive information technologies (IT), today’s dominant disruptive IT, and how they may be used to improve or hinder entrepreneurial as well as innovative initiatives. The focus of the course is on the relationship between technology and the business, rather than on the technology itself. While introducing several different technologies, we will discuss the managerial and strategic issues associated with their use, and use examples to emphasize best practices.


Start-up Accelerator

Go step by step through the process of defining, validating and executing your start-up idea.

Read more

As part of the accelerator, we will take you step by step through the process of defining, validating and executing your start-up idea. We will do this through workshops on creative thinking and design thinking to help you better understand the needs or problems of your target users. You will also get to design and run your own Google Adwords campaign, learning the tips and tricks on how to reach your customers most effectively, and you will get a hands-on sales training to help you get your first customers. Throughout this entire process, you and your team will be given a dedicated mentor (who is either a current entrepreneur or an investor) to challenge and help you where they can. Not only does this help you to build a valuable network of investors and entrepreneurs for the future, it may also be the kickstart of your very own venture. Not all our teams end up launching their ventures (about half continue with their idea in one form or another), yet all have learned valuable lessons in terms of what customers really want or need and what it takes to get an actual business started.


Silicon Valley Disruption Tour

Discover what made Silicon Valley and the broader San Francisco Bay Area so productive in creating new technologies and world leading companies during this one week study trip.

Read more

During the Disruption Tour you will get to visit start-ups, investors, accelerators and innovative corporates – all of which will give you an insight into how a vibrant ecosystem such as Silicon Valley has come to thrive.


Innovation or start-up project

As a final stage of your Masters in Innovation & Entrepreneurship, during 2 months you will either work on an innovation consultancy project or your own start-up project.

Consultancy Project

Take the opportunity to apply all of your knowledge and skills to analyse and solve a specific business issue for an innovation company or a start-up. You’ll be responsible for managing an innovation project by turning theory into concrete and actionable results. It’s also the perfect opportunity to enlarge your network with seasoned entrepreneurs and innovation professionals. According to your effort and motivation, this project can take place in Belgium or abroad.

Start-up Project

Entrepreneurial students with a new business idea will get the chance to work on their own start-up idea for two months fulltime. This dedicated period should allow you to launch your venture, along with the help of Vlerick coaches and partners.

Boot camps

Our boot camps are designed to immerse you in the specifics of a well-defined domain. For three weeks, you'll attend advanced classes, take part in in-depth exercises and apply your knowledge to real-life challenges.

Our boot camp offer is renewed every year based on student and employer demand. You can choose 1:

  • Code Camp: Programming for Business
  • Digital Transformation
  • Strategy Consulting
  • Strategic Innovation: Renewable Energy
  • Strategic Innovation: Fintech
  • Strategic Innovation: Retail & Marketing of FMCG
  • Strategic Innovation: Healthcare


START YOUR VLERICK JOURNEY TODAY

Meet us at upcoming eventsfairs around the world or get in touch with our programme advisor to schedule a campus visit!

Contact us

Contact our Programme Advisor
Sara Teuwen
Tel +32 9 210 92 35
[email protected]
Read our Masters student blog!

Check out the Masters Blog and stay up-to-date on the challenges of our current Masters students in Belgium and abroad!

Visit our Masters Blog

Meet Us

Info Sessions & Open Days
10 Sep
Drop In on our Ghent Campus
Category: General Info Sessions

05 Oct
Experience Vlerick Day
Category: General Info Sessions

Accreditations
& Rankings

Equis Association of MBAs AACSB Financial Times