Curriculum

Explore the detailed Masters in International Management & Strategy curriculum:
MIMS Programme

International Management & Strategy

Analytics in Business Decisions


Why you need this course:


Taking sound business decisions is a vital task for every manager. In today’s digital and data-driven world of complex and interrelated systems, decision-making remains an essential part of business, where problems of strategic importance must be tackled in a robust manner. Since most decision problems are difficult to solve, using quantitative optimization and evaluation methods has become a common practice for over 50 years.

You will focus on various techniques and methods used to support the business decision-making process. We believe that modelling can be seen as a kind of art in which one needs to be creative, yet the modeler also needs to have some technical know-how, including a basic understanding of data and related field of statistics. You will focus on both deterministic and stochastic solution approaches which will provide a solid base for more specialized topics and courses such as artificial intelligence and machine learning.

After completing this course, you’ll be able to:

  • Visually and numerically summarize data of a variable into meaningful information often needed to feed proper business decision-making;
  • Develop a decision tree and simulations to make decisions under uncertainty and exploit the information introduced by the probabilities;
  • Perform a regression analysis to model the relationship between two or more variables and to relate the insights to the business problem at hand;
  • Create an optimization model by understanding the concepts of an objective function and constraints and learn how to solve them;
  • Identify which solution method to fit to a particular decision problem, since different problems require different solution strategies.

You’ll obtain a hands-on learning experience:

  • Through learning by doing to really grasp the value added of the different methods;
  • Through case studies and smaller exercises;
  • By actively working with a dataset of the Delhaize retail store which lists data from customers on their shop visit behaviour;
  • Through applying theory to the cases and exercises, using MS Excel.

Course holder:
Prof Dr Brecht Cardoen
Prof Dr Mario Vanhoucke

Corporate Finance


Why you need this course:


Almost every decision taken by a firm has financial implications, no matter what functional area is involved. Therefore, this course has the necessary ingredients to be of interest to any student. After discussing some financial news items, you will start the course by analysing the financial performance of some real-life examples. Next, you will study how companies can finance their activities and focus on financial planning to evaluate how various investment and financing decisions interact and how firms’ objectives can be achieved. You will also look at investment and financial policies in detail, focus on the capital structure of companies and discuss the relation between return and risk. Subsequently, you will evaluate different capital budgeting techniques and show how projects and firms can be valued. The course will end with some more advanced topics, such as mergers and acquisitions as well as financial and real options.

After completing this course, you’ll be able to:

  • Interpret financial statements and evaluate a firms’ financial
  • performance and risk;
  • Distinguish and choose between different financing sources;
  • Calculate a firm’s weighted average cost of capital;
  • Compare, evaluate and construct different capital budgeting evaluation models;
  • Write an analyst report valuing a publicly quoted company.

You’ll obtain a hands-on learning experience:

  • By providing you with a solid knowledge of the fundamental concepts and tools in corporate finance that allow individuals to intelligently solve practical business problems;
  • Through a strong emphasis on intuition and applicability, and by looking at several real-life examples;
  • Through interactive lectures that will combine a discussion of theory with the use of problems and mini-case studies;
  • Through input from the class during sessions, as a means of bringing real experience and testimony into the debate so that the fit between theory and reality can be well-understood.

Course holder:
Prof Dr Mathieu Luypaert

Entrepreneurial Management and Corporate Innovation


Why you need this course:


In order to sustain competitiveness and develop perpetual growth in an uncertain future, corporates are in an ever-increasing pursuit of reinventing themselves. While corporate R&D functions and new business development units have served as primary source of value creation for several decades, these established functions are reaching t\heir limits in the global quest for corporate renewal. As the disruptors of tomorrow rarely come from well-known incumbents, but rather from an unpredictable array of entrepreneurial ventures, we need to find new ways of organizing for innovation. Specifically, corporates need to – largely against their organizational DNA – develop new capabilities for spurring entrepreneurship and developing new forms of corporate innovation.

You will explore the management of entrepreneurship and innovation from a corporate perspective and focus on the unique tension between the development of seemingly unstructured entrepreneurial capabilities and the organization of structured corporate processes, deep diving into aspects such as innovation strategy, corporate venturing and intrapreneurial career development.

After completing this course, you’ll be able to:

  • Understand both the tension and link between entrepreneurship and strategy;
  • Evaluate entrepreneurial capabilities for matching individual with organizational ambitions;
  • Discuss a variety of approaches and tools for building a corporate innovation strategy;
  • Develop your personal guidebook for designing an intrapreneurial career..

You’ll obtain a hands-on learning experience:

  • By discussing many real-life examples and preparing a selection of case studies;
  • Though interacting with distinguished guest speakers;
  • By developing and defending your own corporate venture business proposal.

Course holder:
Prof Dr Fredrik Hacklin

Managing Human Resources in the Global Firm


Why you need this course:


Human resources and the way in which these are managed are one of the most important sources of organisations’ competitive advantage. In order to successfully cope with an ever-changing and challenging economical context, effective management of human potential is of critical importance.

You will explore how HRM can add value to the business in terms of attracting, selecting, motivating and retaining talent. In addition, you will pay special attention to the role of line management in shaping a strong HR approach.

After completing this course, you’ll be able to:

  • Understand the key elements of a strong HR approach and its impact on business performance;
  • Improve selection decisions, enabling you to maximize chances of hiring high-performing people;
  • Understand and manage employee motivation and retention in a better way;
  • Manage difficult situations and employee emotions in the workplace.

You’ll obtain a hands-on learning experience:

  • Through a selection interview simulation game which enables you to take both the position of a candidate and an interviewer;
  • By acting as a consultant and helping an SME-owner to set up and shape a solid HR approach;
  • By role-playing a downsizing operation which will help you improve dealing with emotions at work.

Course holder:
Prof Dr Koen Dewettinck
Prof Dr Dirk Buyens

Financial and Strategic Management Accounting


Why you need this course:


This course offers you a comprehensive introduction to accounting information as a key instrument to manage business performance, lead organizational members, and drive superior and sustainable value creation. You will identify likely applications to your career as a manager and leader in your firm and in society.

In the first part ‘financial accounting’, you will concentrate on the preparation and interpretation of financial statements (balance sheet, income statement, statement of shareholders' equity and statement of cash flow) according to International Financial Reporting Standards (IFRS). In the second part ‘strategic management accounting’, you will delve into the design of cost accounting systems to get financial information to evaluate profitability. You will also look at the differences between traditional and activity-based costing systems, and on other recent costing systems like time-driven activity-based costing and cost-to-serve models. In addition, you will consider the implementation of planning and control systems that align the decisions of individuals with firms’ strategic objectives.

After completing this course, you’ll be able to:

  • Understand the meaning and relevance of key concepts in financial accounting;
  • Develop the skills needed to interpret financial reports or statements in an international context;
  • Rely on a sound basic literacy in managerial accounting and its strategic use, i.e. the sound conceptual understanding of the fundamentals of managerial accounting and the clever utilization of the discipline’s essential toolkit;
  • Appreciate that accounting is about much more than numbers, it is ‘the forgotten leadership discipline’, because accounting numbers like revenues, costs, and profits do not manage themselves – people manage them, and people are managed with them.

You’ll obtain a hands-on learning experience:

  • By discussing many practical examples and real-world applications in various industries;
  • Through short structured assignments, business cases and simulations;
  • Through role-playing sessions during which you will present your key decisions to the board of directors of the case company (a role that is played by the lecturer).

Course holder:
Prof Dr Kristof Stouthuysen

Marketing Management


Why you need this course:


The essence of marketing is about understanding and addressing customer needs in an innovative, differentiating way. As every company needs to offer its products or services to a target audience, marketing is considered as a core management discipline.

The first part focuses on ‘strategic marketing’ elements. You will learn about concepts and frameworks which are helpful to understand customer needs, business and societal trends, innovative competitive initiatives, etc. You will come to understand a market segment and find a differentiating, innovative perspective to approach it. In the second part, ‘operational marketing’ elements or components belonging to the marketing mix are the focus. You will consider concepts and frameworks which are useful in the context of marketing tactics, including communication, branding, pricing, digital tactics, etc. You will execute the (differentiating) strategic approach chosen in tangible ‘customer touchpoints’ elements.

After completing this course, you’ll be able to:

  • Understand and apply a selection of frameworks and concepts related to strategic marketing and customer-innovation approaches;
  • Understand and apply a selection of frameworks and concepts related to operational marketing approaches;
  • Explore tangible best-practice examples of strong marketing approaches by companies.

You’ll obtain a hands-on learning experience:

  • Through the inclusion of two real-life case challenges co-facilitated by business representatives (one focused on strategic marketing/customer-based innovation; and one focused on operational marketing);
  • Through business guest lectures and active coaching by business professionals to guide you in tackling these real-life case challenges;
  • By working with companies that are actively involved in this course (examples from the past: KBC, Nespresso, Studio 100, Nestlé).

Course holder:
Prof Dr Frank Goedertier

Global Operations Management


Why you need this course:


While most people think of factories when they think of ‘operations’, delivering customer value through operations is broader. In fact, every organisation in every industry uses operations-based principles to plan, control or improve their processes. Operations is therefore not limited to manufacturing goods, but also encompasses the creation and delivery of services, such as in a hospital or restaurant. As such, this course applies to both for-profit and non-profit organisations, and to virtually any functional area or industry, at the level of the individual plant or facility, or at the level of the supply chain.

You will explore how different business strategies require different business processes, and vice versa, how different operational capabilities allow and support different strategies to gain competitive advantage. Through a process view of operations, you will analyse different key operational dimensions such as flow, inventory, and capacity management, as well as lean operation developments through.

After completing this course, you’ll be able to:

  • Put into action the operations management language, concepts, insights and tools;
  • Detect the major operational problems and issues that confront managers;
  • Deal with these issues in order to gain competitive advantage through operations.

You’ll obtain a hands-on learning experience:

  • By studying cases (e.g. Benihana, Toyota) to engage you in the issues, to teach you ways to think about and analyse operational problems, and to prepare you to be effective managers;
  • By encouraging collective learning and discovering during class discussions and team assignments;
  • Through a field trip to (inter)national plants and facilities (e.g. Opera Ballet Flanders, DHL Aviation, AB InBev) all over Belgium to let you experience operations management in practice.

Course holder:
Prof Dr Ann Vereecke

Corporate & Business Strategy


Why you need this course:


Strategic management decisions are crucial for the long-term success and the survival of firms. The right or wrong strategic answer to changing conditions of the environment are supposed to be decisive for firms’ fate and future. The strategy of a firm influences whether the respective firm outperforms its competitors or is downed out by the market. Corporate Strategy gives an answer on where to compete whereas Business Strategy gives an answer on how to compete.

This course aims to equip future general managers with the necessary tools and thinking skills to critically evaluate an existing strategy, make necessary adjustments to a strategy or develop a strategy from scratch. You will be introduced to the most common strategic tools and frameworks of strategic management decisions. Based on this theoretical fundament, you will analyze and discuss actual strategies and strategic decisions of real-world firms.

After completing this course, you’ll be able to:

  • Structure your strategic analysis;
  • Critically evaluate existing strategies from an outside perspective;
  • Make recommendations on how to adapt and improve the strategy;
  • Develop a corporate as well as a business strategy.

You’ll obtain a hands-on learning experience:

  • By working on case studies;
  • By discussing real-life and actual examples;
  • By tackling and defending your own strategy assignment.

Course holder:
Prof Dr Kerstin Fehre

Strategic Management of Sustainability


Why you need this course:


Sustainability is no longer nice to have, nor a pure mean to gain a better reputation. Sustainability has become a must for firms in order to secure the long-term survival of the firm and gain legitimacy. Therefore, it becomes more and more an integral part of the firm’s strategy.

This course will equip you with the necessary knowledge for your future career and to become a responsible manager. You will be introduced to the core principles of sustainability management and corporate social responsibility. You will take part in an in-depth discussion of the most important sustainability frameworks and a critical assessment of current sustainability management practices. The implications for strategic outcomes of the firm will be discussed in the group. The whole course is dedicated to practical relevance, and thus, works on real-life case studies. Interacting with corporate social responsibility managers of diverse firms will increase your application-oriented learning experience.

After completing this course, you’ll be able to:

  • Understand the differences and commonalities between sustainability and CSR;
  • Understand and critically assess the most important sustainability and CSR frameworks;
  • Critically evaluate current sustainability practices;
  • Make propositions on how to improve the sustainability management of firms from a strategic management perspective.

You’ll obtain a hands-on learning experience:

  • By working on actual cases;
  • By discussing with practitioners and your classmates;
  • By writing a sustainability report and working on a consulting project.

Course holder:
Prof Dr Kerstin Fehre
Prof Dr Robin Kleer
Prof Dr David Veredas
Prof Dr Xavier Baeten

Becoming a Global Citizen

Global Immersion to China (4 weeks)


Why you need this course:


China is a growing country with about 20% of the world´s population. China´s economy is gaining importance, not only due to its own size, but also due to its connections to economies all over the world. While it used to be mainly a provider of products requiring cheap labour, it is now taking on other industries, such as electronics, (electronic) car manufacturing or clean technologies.

In our literal learning journey to China, you will see the different facets of this dynamic economy, but also the cultural aspects behind it. Through a mix of lectures, company visits, challenges and cultural explorations you will get to understand this country. You will see thriving start-ups, large companies and ancient temples and learn how they are connected to Chinese culture and China´s political system.

After completing this course, you’ll be able to:

  • Explain what it means to do business in a different culture;
  • Understand the impact culture has on doing business;
  • Explain differences in Western and Asian cultures and business;
  • Respect different forms of living.

You’ll obtain a hands-on learning experience:

  • By visiting the cultural heritage of China as well as the vibrant cities (e.g. Chinese wall, Forbidden Temple, Shanghai, Beijing, Hong Kong);
  • Through first-hand education from our local partner, Beijing University, one of the leading Universities in China;
  • By seeing established companies (e.g. Shanghai Yangshan port), foreign entrants to the market (e.g. Kia) and the start-up scene (e.g. Innoway).

Course holder:
Prof Dr Kerstin Fehre
Prof Dr Robin Kleer

International Management


Why you need this course:


Seeking markets abroad or sourcing important input products internationally are very important strategic decisions that can create competitive advantage for firms. The globalization trend of the recent decades has created massive opportunities in this regard fuelled by stable WTO rules, technology-induced lower costs of transportation, consumer convergence, etc.
Yet, there is evidence that managing across borders creates complexities that many firms struggle with. Furthermore, around the globe, events such as Trump’s trade wars and Brexit suggest that we have entered a phase of “deglobalization” with important but uncertain consequences.
In this course, we will discuss the overall state and direction of globalization, investigate internationalization decisions, and analyse how the internationalized firm can be managed.

After completing this course, you’ll be able to:

  • Understand the complexity of business systems in general and international business systems in particular
  • Identify and articulate the major forces – competitive, technological, political, legal, social and cultural – facing companies engaged in international business
  • Understand how to design and implement international strategies, and manage daily operations in foreign subsidiaries

You’ll obtain a hands-on learning experience:

  • By discussing many practical examples
  • By investigating a number of cases from a variety of industries and geographies such as Siemens, Fuyao Glass, and DeliverMeal
  • Through experienced guest speakers from e.g. Schneider Electric or a new global venture “Amalys”
  • By checking your own biases and interpretations of the state of the world compared to others

Course holder:
Prof. Phillip C. Nell, PhD

International Project Management


Why you need this course:


With growing global competition and an increasing need for skilled resources, international project managers can make a major impact on an organisation's efficiency. While professional project managers are in significant demand internationally, managing global projects and resources presents unique challenges. This course addresses the knowledge, skills and behaviors required to successfully manage projects.

The framework for Project Management is analysed in the context of providing managers with the information they need to be able to plan and control huge international projects. You will focus on making well-informed decisions for projects in progress by monitoring their performance and predicting their final expected timing and costs. You will develop various skills by acquiring the tools needed to deliver high-quality projects on schedule, on budget and according to scope.

After completing this course, you’ll be able to:

  • Master the skills to manage projects across international borders;
  • Understand the nature and purpose of international project control;
  • Apply the most widely used methodologies to monitor time, cost and scope of projects;
  • Apply these concepts to trigger corrective actions to bring projects in trouble back on track.

You’ll obtain a hands-on learning experience:

  • By analysing and comparing planning methodologies between projects;
  • By critically assessing the importance of risk analysis;
  • Through case studies and discussions with team members and the lecturer;
  • Through the analysis of real international projects (bridge construction, wind turbine, solar powered satellite, …).

Course holder:
Prof Dr Mario Vanhoucke

Challenges of the Globalised World


Why you need this course:


The course description will be provided soon.

Course holder:
Prof Dr Filip Abraham

Diversity Management & Intercultural Skills


Why you need this course:


Managing people is primarily based on building a sense of community, creating a group identity and giving direction through a final goal to be reached. People who work together as a community will be there for each other and will go all the way for the common goal. They will be more prone to giving each other honest, direct and timely feedback without escalating into interpersonal conflict. But how to best create this community spirit in a global workplace? How to build enduring trust in teamwork that works across cultures? And when it comes to it, how to resolve the inherent conflicts that emerge? Each outer journey starts with an inner exploration.

Understanding your own assumptions, biases and preconceived ideas about how the world works (or should work), how individuals behave (or should behave), and which behavior is acceptable or unacceptable is the first step towards a broader world view and becoming open-minded.

After completing this course, you’ll be able to:

  • Recognise the challenges and grasp the unique opportunities of managing yourself and others in diverse settings;
  • Understand and articulate the pervasive but often hidden influence of culture on behaviour, particularly with respect to management philosophies and practices;
  • Heighten your understanding and appreciation of differences between people and also how to manage diversity in order to achieve better results.

You’ll obtain a hands-on learning experience:

  • Through experiential exercises, discussion and self-reflection on the many facets of diversity and how we relate to them;
  • By preparing the theoretical part for this course in advance, through online resources, leaving more room during the encounter itself to experience.

Course holder:
Prof Dr Smaranda Boroș

Language Courses


Why you need this course:


During your year at Vlerick, you'll be able to learn as many new languages as you want at your own pace. It's also the ideal opportunity to learn a new language which will give you a competitve adventage to launch your international career.

Action Learning

European Strategy Tour


Why you need this course:


The MIMS programme takes place on our Brussels campus, in the heart of Europe. The European economy is currently the largest and richest region on Earth, as measured by assets under management. A vast majority of international, globally active firms are headquartered in Europe. Although relatively easy to reach and historically rooted in similar cultures, every European country has its own culture, heritage and particularities. This tour is dedicated to let you experience the flair, culture and way of doing strategic business at leading global firms.

The European Strategy Tour brings you to the neighbouring countries of Belgium, e.g. the Netherlands and Germany. You will visit several companies, meet people from strategy departments, see company presentations, solve real-life assignments and case studies, and immerse yourself into the different national and company cultures. Through a mix of industries, you will also experience similarities and differences between different kind of business models.

After completing this course, you’ll be able to:

  • Explain what it means to do business in different cultures;
  • Understand what it means to work in strategy departments of large, globally active firms;
  • Explain differences in living in different European countries;
  • View business challenges from various perspectives.

You’ll obtain a hands-on learning experience:

  • By visiting European firms;
  • By solving real-life assignments and case studies;
  • By visiting several European cities like Amsterdam, Cologne or Frankfurt.

Course holder:
Prof Dr Kerstin Fehre

Deep Dive Challenge


Why you need this course:


You will be introduced to several major strategic questions senior managers have to deal with. The challenge highlights the holistic nature of managerial thinking by requiring you to think about different functional domains of management in an integrated way. The Deep Dive Challenge offers you a starting point to link management theory to practice by working on managerial questions that will be covered in the different management courses throughout the year. Specifically, you will work on an action plan outlining the prioritized initiatives that you, as a management team, will undertake to improve the growth prospects and the performance of the company. In addition, you will outline implications of your action plan for the different functional domains (finance, human resources, operations and supply chain, innovation and marketing), including the possible risks when implementing it.

After completing this course, you’ll be able to:

  • Recognize the holistic nature of managerial thinking;
  • Prioritize strategic actions;
  • Present action plans in a convincing way.

You’ll obtain a hands-on learning experience:

  • Through the exploration of strategic questions which the management of Neuhaus is dealing with;
  • By presenting recommendations and their implications to the Board of Directors on how to tackle the different managerial questions in the form of an action plan;

Course holder:
Prof Dr Philippe Baecke
Prof Dr Veroniek Collewaert
Prof Dr Kerstin Fehre
Prof Dr Mathieu Luypaert

Finance and Accounting Simulation Tool (FAST)


Why you need this course:


FAST is a simulation game which will help you understand the language of accountants, controllers and financial managers. You will recognise why issues like inventory policy or development times are financially important, and why all managerial decisions, in whatever department, affect an organisation’s financial health. You will learn more about the financial dynamics of a commercial business, from firm foundation, investments in machinery and buildings, hiring staff, purchasing raw materials and services, to a first production cycle. After having worked through this simulation, you should be able to understand how your decisions affect your organisation’s financial risk and value creation.

After completing this course, you’ll be able to:

  • Interpret an organisation’s financial statements: balance sheet, income statement and cash flow statement and how they fit together;
  • Understand how operational decisions impact an organisation’s financial statements;
  • Analyse an organisation’s short-term and long-term financial risk, based upon its financial statements;
  • Evaluate a firm’s profitability and understand its different components.

You’ll obtain a hands-on learning experience:

  • Through a simulation of the activities of a fictitious company (Aquajet, a speed boat manufacturer) with gradually increasing complexity, focusing on its operational processes (e.g. buying raw materials, attracting labour, producing and selling boats, inventory build-up) as well as on the related financial transactions;
  • By visualizing all operational and financial flows by means of tokens during a physical board game;
  • Through analyzing all recorded changes in operating activities and financing via financial statements (on liquidity, profitability and solvency).
  • By proposing actions that will improve Aquajet’s performance.

Course holder:
Prof Dr Mathieu Luypaert

Global Consultancy Project


Why you need this course:


At the end of your year, during a 2 month consultancy project abroad, you will solve a strategic challenge a company in facing, in a truly global setting. You’ll work with clients from a different country and culture, navigate the nature of virtual work teams across borders and boundaries, and ultimately gain hands-on experience in the practical nature of managing a global business. This is the ultimate ending of your Masters in International Management & Strategy.

Read more >

Professional Management Skills

Negotiating to create value


Why you need this course:


We negotiate all the time, both in a professional and a personal capacity. Negotiation lies at the heart of doing business, selling, leading teams, managing and influencing people and resolving differences. Yet few people are able to negotiate effectively. In this course we situate negotiation as essentially a decision-making process in which we engage other people to meet our key interests through give and take. We further explore its three core dimensions, i.e., people, content and process as well as different negotiation strategies for different situations. Overall, the focus is on two key competencies in negotiation, i.e., to create and claim value.

After completing this course, you’ll be able to:

  • Distinguish between the taking of positions and the exploration of interests in negotiation
  • Apply creativity to find integrative solutions to difficult negotiation situations
  • Communicate more effectively in negotiation
  • Prepare better for future negotiations
  • Manage the three dimensions of negotiation more consciously

You’ll obtain a hands-on learning experience:

  • Through a series of simulations, exercises and cases that increase in complexity over the course

Course holder:
Prof Dr Barney Jordaan

Career Skills

 
Why you need this course:


During your Masters at Vlerick you’ll be confronted with a wide range of career opportunities. To help you make the right career choices, we’ll work on a set of competencies that are critical for career success in today’s work environment. Specifically, we’ll start from 3 crucial questions:

  • What is my ambition? What are my basic values and energy drivers?
  • What are my abilities? What am I good at?
  • How do I land a job in line with my personal aspirations and needs?

In this course you’ll gain a better understanding of the labour market, experience the importance of networking, and get inspired by career experiences of alumni. We’ll discuss and help you prepare for the different phases in the job search process. You’ll learn how to make your application stand out, practise online ability assessments, and get personal feedback based on assessment centre simulations and mock interviews with professional recruiters.

After completing this course, you’ll be able to:

  • Pitch your strengths and talents, clarify your career values and energy drivers, and match them with specific jobs and company cultures
  • Effectively prepare for the different stages of the job search process in order to successfully land a job that will give you career satisfaction

You’ll obtain a hands-on learning experience:

  • Through a mixture of in-class sessions, coaching in small groups, and many practical exercises
  • Through exchanges with practitioners and a diverse group of young and senior Vlerick alumni
  • By using the Career Focus Tool, a practical tool that will facilitate your job search

Course holder: Ms Veroniek De Schamphelaere

Presentation Skills

 
Why you need this course:


Communication is an essential component in the business world. Communicating with customers, discussing within teams, presenting business ideas to potential investors, or motivating one’s own workforce – the communication moments are vast. Also, during your Master journey at Vlerick, you will extensively engage in communication. You will constantly work in teams, preparing presentations of case solutions and of class assignments. Soon, you will also present to representatives from companies in various occasions.

Consequently, it is important to better understand the underlying mechanism of good communication. In this course, you will focus on the communicative elements of presentations: from clearly developing messages, embedding them in a stringent and compelling flow, using aids such as slides, as well as successfully delivering them.

After completing this course, you’ll be able to:

  • Develop a presentation flow, with an awareness-creating introduction, a main body with clear messages, and an ending that secures the outcomes;
  • Use slides and other aids as a means of transmitting their messages;
  • Deliver presentations, aware of their individual appearance and connecting with the audience.

You’ll obtain a hands-on learning experience:

  • By trying out your communication and presentation skills in various short exercises;
  • By developing and performing presentations;
  • Through direct feedback on the spot to improve your performance.

Course holder:
Prof Dr Martin Weiss

My Vlerick Development Portfolio (MyVDP)

 
Why you need this course:


Knowing who you are and how this can impact others - one of the key competencies to succeed as a professional today is to be self-aware of your strengths, your points of improvement, and your proficiency in a set of generic competencies that are crucial in today’s business world. Other indispensable generic business skills are to have an open attitude, and the ability to embrace feedback as well as give feedback in a constructive way. In My Vlerick Development Portfolio (MyVDP) we’ll combine both.

Throughout your MyVDP learning journey you’ll not only gain insight into your own strengths and weaknesses, we’ll also challenge you to reflect and act on improvement actions. We’ll do this by means of a 360° assessment, peer feedback, and individual as well as group coaching.

After completing this course, you’ll be able to:

  • Compile a portfolio that will enable you to reflect and be critical of yourself, and help you understand your strengths and weaknesses, not only as you define them but also through the eyes of others
  • Give constructive feedback to peers and receive feedback from peers
  • Take the necessary actions to develop and optimise your potential during your Masters at Vlerick and get support from your peers
  • Describe your learning process, demonstrate the progress you made, and make it visible by taking charge of your own learning

Course holder: Ms Veroniek De Schamphelaere

Leadership Development Seminar

 
Why you need this course:


For this course we’ll take you off campus for 3 days and focus on leadership development and the people skills needed in the digital age. Central to the approach is the concept of ‘learning by doing’. You’ll get an in-depth opportunity to assess your own skills profile in an active environment, rather than just thinking and talking about your skills. You’ll receive some inspiring frameworks to guide and develop your competencies. You’ll also learn how to optimize your teamwork.

After completing this course, you’ll be able to:

  • Enhance your personal and professional growth by developing a number of important competencies, both on the individual level (eg knowledge of your own cognitive and interaction style) and the professional level (eg presentation skills, brainstorming skills, communication skills, giving and receiving feedback, intercultural awareness)
  • Use some basic theoretical frameworks, practical information and hands-on experiences to reflect on and manage group dynamics and interaction between people

You’ll obtain a hands-on learning experience:

  • By experiencing the theory through working on a real business case and pitching your solution as consultants to the client company
  • By reflecting on the team processes while working on the problem, with the help of coaches and the theoretical frames provided

Course holder: Prof Dr Karlien Vanderheyden

Boot camp

Gain hands-on experience in one chosen domain, e.g.:

Code Camp: Programming for Business


Why you need this course:


Today, more and more major industries are being run on software and delivered as online services. At the same time, more and more Silicon Valley-style entrepreneurs are overturning established industries with their technology-centered solutions. And so far, things are only accelerating. Organizations are busy digitizing their internal processes, their products and services, or their channels to reach out to customers. These transformation initiatives are in fact a combination of several, small and large scale, software development projects.

You will use Python as the programming language to teach the fundamentals of algorithm development. After you learn the basic syntax and programming skills, you will focus on web development. In addition, you will learn how to code with HTML and CSS, as well as focus on one of the most widely used Python frameworks for web development.

After completing this course, you’ll be able to:

  • Think algorithmically and solve programming problems efficiently;
  • Develop your own dynamic webpage with data collection and storage capabilities, and without being limited by the mainstream website creation tools like WordPress;
  • Develop software with basic functionality to improve their productivity using the very popular and easy-to-learn programming language Python;
  • Appreciate what it really takes to turn an idea into a digital business;
  • Learn how to choose the best approach for a software development initiative.

You’ll obtain a hands-on learning experience:

  • Through exposure to software developers who understand business requirements and business professionals who can code;
  • Through a company’s real-life challenge;
  • Through coaching sessions by the company during the deep-dive challenge, such as Mobile Vikings and In The Pocket;
  • By creating small yet functional programs in Python that you can leverage.

Course holder:
Prof Dr Öykü Işık

Data Science for Finance and Strategy


Why you need this course:


The amount of data available to organizations and individuals is unprecedented, while research predicts a significant shortage of advanced analytics talent, and an even larger shortage of managers and leaders who can make decisions based on data. Companies seeking to maximize use of the available data require finance and strategy professionals who understand data science and know how to use it to solve business challenges.

During this boot camp, you will learn current data and technology challenges of managers and decision-makers, as well as the language, concepts, insights and analytical tools required to deal with them. You will apply the Python programming language and essential machine learning techniques (including data visualization and exploration, predictive analytics, network analysis, natural language processing) to practical exercises and cases. You will also put your coding and analytics knowledge to use through the deep dive challenge at an international strategy consulting or financial services company.

After completing this course, you’ll be able to:

  • Understand the advantages of data science and machine learning methods;
  • Apply the Python programming language for general-purpose programming and solving business cases (no prior programming knowledge required);
  • Comment and contribute more effectively to financial and strategic business challenges in an increasing complex organizational context.

You’ll obtain a hands-on learning experience:

  • By discussing many practical examples and real-life coding exercises;
  • Through guest speakers who are data scientists in the finance and consulting industries;
  • Through a deep dive challenge (organized in the format of a Hackaton) in which you and your team members will collaborate intensively on a real big data challenge a financial service company is facing (e.g. Allianz, a leading insurance company in the world);
  • Through presenting your solutions to the board of directors of the case company (as winners).

Course holder:
Prof Dr Kristof Stouthuysen

Digital Transformation


Why you need this course:


In times where digitisation is radically transforming many industries, incumbent organisations are trying to grasp what the digital age means for their current business model. In sharp contrast with digital natives such as Google, Facebook or Snapchat, many existing enterprises have not been built to compete in this new environment where the digital and physical world are blended seamlessly. But how to survive – and win – in the digital age?

This boot camp focuses on digital transformation, a form of end-to-end, integrated business transformation where digital technologies play a dominant role. You will be addressing questions like: What are the new realities of the digital economy? What does digital innovation and transformation mean for existing companies? How to start a digital transformation and grow digital capabilities over time? How to apply digital technologies and innovation to business models, product attributes and company ecosystem combinations?

After completing this course, you’ll be able to:

  • Understand what digital transformation means for an organization;
  • Recognize different leadership types for digital transformation;
  • Discuss how established companies can respond to digital disruption.

You’ll obtain a hands-on learning experience:

  • By playing the digital transformation leadership game;
  • Through sessions by guest speakers, e.g. from Volvo Group;
  • Through company visits during the Amsterdam trip, e.g. KLM Royal Dutch Airlines;
  • Through a one-week deep dive in real-life transformation challenges at several Belgian companies, e.g. Fednot, Renson, TVH.

Course holder:
Dr Lieselot Danneels

Global Supply Chain Strategy


Why you need this course:


Supply chain activities – inventory management, warehousing, sourcing, and transportation – have been performed since the start of commercial activity. It is difficult to visualize any product that could reach a customer without logistical support. Yet it is only since the last few years that firms have started focusing on supply chain management as a source of competitive advantage. There is a realization that no company can do any better than its supply chain. This becomes even more important given that product life cycles are shrinking, and competition is intense. Supply chain management today represents a great challenge as well as a tremendous opportunity.

Your goal on this course will be to improve supply chain design and planning decisions to benefit the performance of the firm as well as the entire supply chain. You will develop an understanding of the complex interactions between supply chain and other functional areas, particularly marketing and finance.

After completing this course, you’ll be able to:

  • Improve a firms’ strategic and financial performance by effectively managing its supply chain;
  • Make complex supply decisions such as distribution network design, sales & operations planning, or offshoring versus onshoring location decisions;
  • Apply state-of-the-art practices in digital and smart supply chains.

You’ll obtain a hands-on learning experience:

  • Through experiential learning, supply chain simulations, case-based teaching, industry guest speakers, a field trip and a deep dive challenge to advise a real company in their current supply chain challenges.

Course holder:
Prof Dr Robert Boute

Other Teaching Faculty:
Prof Dr Behzad Samii
Prof Dr Ann Vereecke

Strategic Innovation: FinTech


Why you need this course:


What do Alipay, Bitcoin, Klarna, Facebook, Qover and Revolut have in common? They all want a piece of the financial services sector pie, which is facing a fundamental transformation. Not only is digital technology the driver of this change, but the digital transformation also brings in a new attitude regarding user experience and an intense revision of global regulation.

In this industry-focused boot camp, you will zoom in on the emerging ecosystem of collaborative competitors. Digital technology is a major disruptive force in the financial services sector: Incumbent companies such as major banks and insurance companies have woken up to the digital revolution and are experimenting with mobile banking, AI, Bots, Blockchain, Tokens and digital platforms. The goal of this boot camp is for you to build an in-depth understanding of the main FinTech drivers, forces and dynamics in the financial services sector.

After completing this course, you’ll be able to:

  • Interpret the major trends that are shaping today’s financial services landscape;
  • Understand the interplay between incumbents (banks & insurance companies), start-ups/scale-ups, big techs and regulators, and how they engage each other (partner – compete);
  • Master the basics of how technologies like blockchain, AI, digital platforms, mobile apps, etc. work and impact organizational business models;
  • Recognize how the ‘FIN’ part is changing due to ‘TECH’ influences, e.g. the trends in payments, lending, daily banking, insurance, …

You’ll obtain a hands-on learning experience:

  • By discussing and learning from real-life FinTech cases and news articles;
  • By interacting with industry professionals through testimonials and company visits;
  • Through working in teams on a FinTech focused deep-dive case assignment provided by a company.

Course holder:
Prof Dr Bjorn Cumps

Strategic Innovation: Healthcare


Why you need this course:


Healthcare is an important industry and public sector in society requiring specific management methods that fit regulated markets too. Involved industry sectors include biomedical technology, such as medicines, medical devices and diagnostics, as well as enabling technology, such as mobile health (m-health). On the healthcare delivery side, it includes hospitals and health management organisations.

During the boot camp, you will learn how to manage practical clinical and health problems, making use of technological or operational innovation. You will investigate how big data analytic sciences and digitally enabled care delivery processes will alter the way healthcare is delivered, such as the use of advanced biomedical products, hospital procedures and practice styles. In short, you will focus on how to create, implement, embed and sustain innovations in healthcare systems, while always taking a patient perspective and health system view, as opposed to a silo view, as a guide to manage and innovate.

After completing this course, you’ll be able to:

  • Understand the biggest trends, developments and complexities impacting the sector and the key success factors to be active in the health and life sciences field;
  • Design and critically evaluate the innovation and operational strategies pursued by the healthcare ecosystem players, i.e. physicians and hospitals, biopharmaceutical and medical technology producers, and health payers and regulators;
  • Apply fundamental concepts of health economics and value-based thinking (ICER, QALY, etc.) to make business cases and obtain market access for innovative health technologies;
  • Formulate answers to real-world health system problems, currently faced by healthcare ecosystem players, and put them into practice right away.

You’ll obtain a hands-on learning experience:

  • Through a visit to a hospital you will experience the impact of technology in a life sciences lab;
  • By receiving testimonials by health entrepreneurs, public and corporate medical leaders;
  • Through a real management problem to be solved in a hospital or medical industry setting, taking a deep dive to present a solution at the end of the bootcamp to a jury of professors and corporate execs.

Course holder:
Prof Dr Walter Van Dyck
Prof Dr Brecht Cardoen

Strategic Innovation: Renewable Energy


Why you need this course:


To limit global warming, we need to decarbonize our society, starting with a zero-carbon energy system. Part of the solution are renewable energy sources, such as solar energy, wind energy, biomass, and ocean energy. The renewable energy business is fast-growing and becoming mainstream. Corporates increasingly have green energy procurement targets, while citizens organize the supply of their energy consumption individually or collectively.

This boot camp is organized around the real-life challenges that the actors in this energy transition are facing. You will use the management frameworks from other courses, such as strategy, entrepreneurship, finance, and marketing, and apply them to these real-life challenges. We will divide you in multi-disciplinary groups and expose you to the main actors and concepts you need to know to be able to function in this sector.

After completing this course, you’ll be able to:

  • Identify innovative renewable energy solutions;
  • Apply management frameworks to the renewable energy businesses;
  • Develop and present a renewable energy business model;
  • Use renewable energy business jargon.

You’ll obtain a hands-on learning experience:

  • By creating solutions for real-life challenges;
  • Through interaction with guest speakers from different parts of the value chain;
  • Through company visits or a conference visit

Course holder:
Prof Dr Leonardo Meeus

Strategic Innovation: Retail & Marketing of FMCG


Why you need this course:


How can you deliver value to your customers and how can customers deliver value to you in the current FMCG context? You will be introduced to new trends, challenges, and the different stakeholders that are involved in the marketing and retail of fast-moving consumer goods (FMCG). You will improve the effectiveness of your marketing management strategy in creating value for and from their customers, ranging from the market analysis and the formulation of the strategy to the implementation.

After completing this course, you’ll be able to:

  • Apply new trends and technologies in marketing research on FMCG (multi-sensorial research, online communities, social scraping…);
  • Apply strategies & frameworks in FMCG innovation and marketing (customer journeys, omni-channel, e-commerce, mindless consumption, nudging, assortment architecture…);
  • Realize business objectives, keeping in mind a context with an increasing focus on sustainability of all stakeholders involved.

You’ll obtain a hands-on learning experience:

  • Through a deep-dive real-life case and assignments (Delhaize);
  • By visiting companies in Belgium and the Netherlands, e.g. Delhaize, Haystack, Tony Chocolonely, Unilever;
  • Through ‘Academia meets business’ material by Vlerick professors, e.g. customer journeys, customer centricity, omni-channel, e-commerce, mindless consumption, nudging, assortment architecture, multi-sensorial marketing, food marketing, implicit measures, etc.;
  • Through ‘Business meets academia’ sessions by business managers, e.g. innovative marketing measurement techniques, retail dynamics in a food context, retail dynamics in a non-food context, sustainable retail, new product development, etc.;
  • Through small group coaching sessions;
  • Through action-learning workshops at the sites of companies;
  • By delivering presentations for business juries.

Course holder:
Prof Dr Barbara Briers

Strategy Consulting


Why you need this course:


This boot camp aims to equip you with the essential skills as a (junior) consultant in a professional services firm active in strategy consulting. While being trained on these skills, you will have the opportunity to apply them in a real-life case. You will solve a client case together with your project team, following the generic problem-solving method typically used by strategy consulting firms.

You will kick off by being introduced to the consulting industry and the problem-solving method, covering problem identification, problem structuring, problem analysis, and the communication of solutions. You will be exposed in detail to every phase and have the opportunity to practise a series of small exercises and cases.

After completing this course, you’ll be able to:

  • Recognize the problem-solving methodology commonly used in consulting;
  • Structure a problem in order to solve complex problems;
  • Illustrate the (rational) elements of selecting solutions;
  • Compose a sound communication structure.

You’ll obtain a hands-on learning experience:

  • Through a real-life project which presents a problem that may develop into a typical consulting project, e.g. a growth strategy for a roof tile manufacturer, a market entry strategy for a professional service company or the development of a digital strategy for a fast-fashion company;
  • By presenting the solution to the client at the end of the boot camp.

Course holder:
Prof Dr Martin Weiss

Sports Business & Digital Innovation


Why you need this course:


The global sports industry is estimated to be a 1.3 trillion US dollar business*. This business consists of an elite group of professional athletes and organisation with a huge fan-base and media companies broadcasting the athletes activities. Besides this, also a group of mass participants sports can be identified that includes all amateur athletes, organisations and retailers supplying product to them. The sports business is characterised by industryspecific elements such as a very passionate and highly involved consumer base, big investments in human resources and a high level of uncertainty. There is a need for people who understand the do’s and don’ts in this business, and simultaneously, have the management skills to help sports athletes, organisations and other stakeholders to generate business value from athletic performances.

This bootcamp will focus on the business part of the sports industry. It will first introduce the participants to the specific industry. Next, digital technologies have changed the game of the sports business significantly. Hence, a second part of this bootcamp will discuss how digital technologies such as social media, sensors, virtual and augmented reality push this industry further into “over-the-top” customer experiences. In this context, also data, analytics and artificial intelligence is taking an increasingly important role in this business.

After completing this course, you’ll be able to:

  • Understand the industry-specific dynamics and ecosystems in the sports industry
  • Develop and present on-field and off-field innovation in the sports industry based on digital technologies
  • Identify new opportunities for fan engagement using data, analytics and AI

You’ll obtain a hands-on learning experience:

  • Through several company visits, the students will get a practical experience of
    the sports business & digital innovation.
  • By applying their knowledge in two business challenges.

Course holder:
Prof Dr Philippe Baecke

Elective courses

Choose any 4 - taking place in Ghent (G) - Leuven (L) - Brussels (B)

Advanced Strategy (B)


Why you need this course:


In the basic strategy courses, you got exposed to traditional understandings of strategy and strategic management. However, since we are facing more and more dynamic and complex environments as well as more behavioural elements in the processes of developing strategies, the applicability of those traditional concepts might be challenged. For example, companies might find it hard to forecast the future when facing frequent or disruptive market changes, and therefore, to define their strategies.

In this course, you will get a deeper understanding of how strategies can be developed to shape a company’s path to success, given the presence of dynamic, complex or uncertain environments. You will also be exposed to the development and use of tools to overcome such obstacles. The course’s approach is balancing findings from theoretical and practical insights to provide you with state-of-the-art knowledge and a sense for practical challenges and pitfalls when dealing with strategic issues.

After completing this course, you’ll be able to:

  • Explain the limitations of traditional strategy concepts;
  • Relate the different environmental conditions to the (strategic) decision-making of executives;
  • Deal with dynamic and complex situations when it comes to giving strategic recommendations.

You’ll obtain a hands-on learning experience:

  • Through a case which simulates the decision-making processes on a strategic level;
  • By assuming the role of decision-maker and by coming up with several options, given a limited and inconclusive amount of information;
  • By exploring decision-making in which you accept the uncertain and ambiguous nature of the environment, as opposed to more rational decision-making which is based on more objective data, such as financial evaluations.

Course holder:
Prof Dr Martin Weiss

Digital Strategy (B)


Why you need this course:


Digitalization has a significant impact on how organizations work, their interactions with external stakeholders, their products and services, and their business models. In response, firms need to develop a digital strategy so that digital technologies are used to enhance performance, in support of a firm’s strategic priorities.

In this course, you will be equipped with decision-making frameworks that put digital strategy in perspective. In addition, you will apply these frameworks on real-life, real-time assignments of specific firms in different industries and you will be asked to identify and develop digital initiatives that will spur this firm’s growth. You will also help make it manageable, while being extensively briefed by representatives of the firm and coached by Accenture senior managers.

After completing this course, you’ll be able to:

  • Understand how different factors impact a firm’s digital strategy;
  • Create valuable digital customer experiences;
  • Apply a framework for digitizing products and services;
  • Develop data-driven business models.

You’ll obtain a hands-on learning experience:

  • Through the course being set up as a Digital Design Sprint every day;
  • Through representatives from a firm and from Accenture introducing you daily to a real-life, real-time assignment related to digital strategy (previous assignments have come from companies in financial services (BNP Paribas Fortis, AXA), retail (Veepee) and utilities (ORES));
  • By working on the assignment in teams while being offered support by Vlerick faculty, Accenture senior managers, and company representatives;

Course holder:
Prof Prof Dr Arne Buchwald

Organisational Design: Turning Strategy into Organisational Structuring (B)


Why you need this course:


More information on this course will follow soon.

Course holder:
Prof Dr Dirk Buyens
Prof Dr Kerstin Fehre

Strategy Implementation and Change (G)


Why you need this course:


Many firms struggle to achieve sustained good performance. One of the main reasons is that firms accomplish superior performance only when well-formulated strategies are successfully implemented. Although there is broad agreement that execution is critical, there is far less agreement on the approach to achieve it.

In this elective, you will learn to work with a comprehensive strategy implementation framework that can be used for implementing various strategies. As future managers, you need to master both the strategy formulation and implementation process, and understand how to use effective change management practices to turn strategy into results. You will learn how strategy helps an organization to perform better and to identify what the building blocks of successful strategy implementation are. You will work with the most recent insights on change management to get the best results.

After completing this course, you’ll be able to:

  • Formulate a clear, winning strategy for a company;
  • Identify crucial actions that help to implement the specified strategy;
  • Address the emotional side of strategy implementation;
  • Build a plan to get all people involved to work on the strategy implementation challenge.

You’ll obtain a hands-on learning experience:

  • By working on a real-life case;
  • By discussing other case studies and many business examples;
  • Through using relevant worksheets and documents used in consulting practices;
  • Through group work during which you apply theory to practice.

Course holder:
Prof Dr Kurt Verweire

Managing Risk to Maximise Opportunity (B)


Why you need this course:


Risk and uncertainty are present in all organisations and the economic, social and political environments they operate in. Successful organisations manage these exposures to achieve business objectives, exploiting profitable opportunities and mitigating threats that disrupt their operations or cash flows.

On this course, you will look at how risk management can be used to protect and create value in organisations. You will learn about the formal and informal tools that organisations use to identify, assess, mitigate and exploit risk and uncertainty. You will also explore how organisations can choose the ‘right’ types and levels of exposure, using the concepts of risk appetite and risk tolerance.

This course will be useful to future business leaders and managers responsible for the performance of a company or business unit. It will also help consultants and entrepreneurs in designing risk management structures and systems to support value creation under risk and uncertainty.

After completing this course, you’ll be able to:

  • Explain how risk management can be used to create and protect value in organisations;
  • Apply corporate strategy and finance theory to the management of risk in organisations;
  • Analyse the effectiveness of different risk management objectives, tools and techniques using real world cases;
  • Develop strategies for creating resilient organisations.

You’ll obtain a hands-on learning experience:

  • Through course leaders who combine practical and research expertise in risk management;
  • By analysing real-world case studies of risk management practice in small, medium and large organisations spanning the public and private sectors;
  • Trough in-class discussions and team exercises;
  • Through a guest lecture from a senior risk management professional;
  • By completing a practical assignment in which you will evaluate and re-design the risk management strategy of a real-world organisation, using the information reported in its annual report and accounts.

Course holder:
Prof Dr Simon Ashby
Prof Dr David Veredas

Strategy Beyond Markets (L)


Why you need this course:


CEOs consistently rank reputation and regulatory issues in their top 3 of business risks. However, these are often pushed to corporate communications, public relations, public affairs, and regulatory affairs teams, so that the rest of the organization can focus on the core business. Companies often learn the hard way that proactively engaging with government, activists, and other actors in their environment is as strategic and core business as their positioning in the market.

During this elective, you will use cases and frameworks to discuss the following key questions: How to anticipate and prioritize issues? How to map the environment for an issue? How to come up with an innovative strategic response? How to mobilize other actors on your side? In which government or media arenas should you make your move? How to communicate effectively? How to manage a public relations crisis? How to become more proactive in shaping your environment?

After completing this course, you’ll be able to:

  • Map and prioritize regulatory and reputation issues;
  • Analyse the environment for an issue;
  • Design an innovative strategy to respond to an issue;
  • Spot opportunities and shape your environment.

You’ll obtain a hands-on learning experience:

  • By using cases from different industries;
  • By using a strategy tool, turned into a professional game;
  • Through interaction with professionals via testimonials or a company visit.

Course holder:
Prof Dr Leonardo Meeus

The Leader as Negotiator (G)


Why you need this course:


According to conventional wisdom, leading people requires vision, charisma and palpable self-confidence, while negotiation skills are for use outside the organisation when cutting deals with partners, customers and suppliers. However, this is simply wrong. Leadership frequently does require negotiation as authority has its limits. Good leaders are invariably effective negotiators. Some of the people you will one day lead will be smarter, more talented or more powerful, while you will also often be called to lead people over whom you have no authority, such as your peers. When persuading people to follow your lead, you will need to appeal to their interests, communicate with them effectively and sell your vision.

This elective builds on the Negotiation Skills course and focuses primarily on managing more complex internal negotiations, dealing with conflict and acting as a mediator in disputes between colleagues. The skills learnt will be equally applicable outside your professional life.

After completing this course, you’ll be able to:

  • Plan, prepare and execute a complex internal negotiation;
  • Apply key mediation techniques to help others resolve their conflicts;
  • Acquire greater confidence to manage conflict.

You’ll obtain a hands-on learning experience:

  • Through planning, preparing and executing a complex negotiation;
  • By acting as an intermediary in an internal dispute;
  • By determing your own conflict style through a questionnaire and receiving feedback about it;
  • Listening to an experienced business leader talk about their hard negotiation lessons.

Course holder:
Prof Dr Barney Jordaan

Technology Disruption and Strategy (L)


Why you need this course:


The elective explores the unique strategic aspects of fast-moving technology-intensive industries. Many industries are approaching, or find themselves in the midst of, dramatic structural changes. While corporate strategy teams and innovation departments work hard to find responses to technological shifts, focus is oftentimes laid on developing responses, while falling short in understanding the underlying dynamics of technological change. At the same time, technology-driven change in industries follows well-established patterns, which can offer a more productive source for strategic insight and guidance.

In order to be more agile in managing organizations through times of dramatic change, this elective aims to equip future leaders with strategies, frameworks and tools for understanding, anticipating and managing through technological shifts, specifically through developing technology strategy. In so doing, this course lays particular emphasis on two core and timely concepts of technological change: disruption and convergence.

After completing this course, you’ll be able to:

  • Understand the nature of technology-driven change, analyze and categorize technological trends;
  • Detect drivers and assess implications of disruption;
  • Evaluate cases of success and failure in technology-intensive businesses;
  • Design technology strategies in a corporate environment.

You’ll obtain a hands-on learning experience:

  • By discussing real-life examples and preparing a selection of case studies;
  • Through interacting with distinguished guest speakers;
  • By developing and defending your own technology strategy assignment.

Course holder:
Prof Dr Fredrik Hacklin

 

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