Programme Content

 curriculum marketing

Core Courses Dublin Trip Boot Camp Consultancy Project Action Learning Personal Development Marketing Toolkit Builder


Detailed Curriculum
Masters in Marketing Mangement

Marketing & Digital Strategy

Marketing Strategy & Digitalization


Why you need this course:


Consumers and marketing managers are living through a rapidly changing digital age - whether in the role of “digital native” or “digital tourist”. This course aims to help you grasp the full extent of those changes and comprehend the implications (opportunities and threats) for entrepreneurs, marketers, brand managers and consumers.

In order to provide consumers with a value proposition that best matches their needs (current and future), marketers must fully understand the digital context within which consumers’ decisions take place. They must develop a value proposition that serves both consumers (who may use those services for free) and customers (who are willing to pay for a related value proposition). They need to segment, position and brand their offering in a manner that is sometimes fundamentally different from traditional products or services. Accordingly, this course unpicks the key marketing issues within the digital world and will introduce you to useful digital tools and meaningful theoretical and strategic new models.

After completing this course, you’ll be able to:

  • To understand consumer behaviour in the digital context and assess opportunities and challenges for the modern marketing practitioner
  • To identify, and know how to address, the key decisions facing digital marketing managers and marketing decision makers
  • To gain a full appreciation of the key issues within digital strategy development and implementation

Course holder: Prof Dr Laurent Muzellec

Digital Business Models


Why you need this course:


Whereas the success of companies was historically often based upon a superior product or service, it’s nowadays also the development and functioning of a digital platform between customers (who pay), and users (who create content, products or services) that are the key performance drivers of successful companies such as Alibaba, Facebook or Uber.

In this course we’ll take a deep-dive into the functioning of digital business models in a variety of industries. We’ll provide strategic and marketing concepts and tools to help you understand, analyse and create digital business models. In doing so, we’ll take the perspective of both traditional and “digital-native” companies.

After completing this course, you’ll be able to:

  • Define, create and run digital (platform) business models for both start-ups as existing companies
  • Develop a thorough understanding of (digital) business models from a broad array of companies
  • Define and map the internal and external (ecosystem) business scope of a company
  • Define or to re-evaluate the business scope of companies by deep customer connection
  • Define and execute a go-to-market approach for a digital business model

You’ll obtain a hands-on learning experience:

  • Through very interactive workshops and lectures
  • Through “Harvard Style” business case teaching
  • By working on two “real-life” case assignments for companies

Course holder:
Prof Dr Koen Tackx

Branding Strategy & Tactics


Why you need this course:


To stimulate purchase behaviour, companies face the challenge of gaining the attention, interest and positive attitude of potential customers in their target group. Building strong brands around products and companies is a powerful means to accomplish these marketing objectives and require a keen understanding of branding essentials. As the (online and offline) information overload of today is making it more and more difficult for companies to “cut through the clutter”, the importance of a good branding strategy is only increasing.

This course consists of different modules focusing on:

  1. building brands
  2. managing & re-vitalising brands
  3. organising brands
  4. communicating brands (in the digital age)

After completing this course, you’ll be able to:

  • Understand and apply frameworks to formulate a brand positioning or brand value platform
  • Formulate brand management and brand re-vitalisation strategies & tactics
  • Describe the crucial components of a brand marketing campaign plan (e.g. brand communication objectives & KPIs, channel strategy, connection plan, production phase)
  • Detail brand communication budgeting elements (e.g. agency budget, production budget, media budget)

You’ll obtain a hands-on learning experience:

  • By applying in-class frameworks and concepts to a real-life challenge facilitated by a company (e.g. Alken-Maes, one of the leading players in the Belgian beer industry)
  • Through an experience visit to a branding agency (e.g. FamousGrey) that helps companies tackle this challenge, business guest lectures and active coaching by business professionals
  • By training your business presentation skills, your ability to interact with middle and general management, as well as your creative depiction and teamwork skills

Course holder: Prof Dr Frank Goedertier

B2B Marketing in the Digital Age


Why you need this course:


Leading companies in the business-to-business (B2B) environment understand the significance of digital marketing and are becoming increasingly customer-centric to create relevant market offerings. Even though the core principles of marketing apply to both the business-to-consumer (B2C) and B2B sector, there are important differences.

As we’re currently witnessing fundamental shifts of tactics and actions in ‘the digital race’, we’ll point out what cutting-edge B2B companies do when leading the way. This course orchestrates three blocks, covering topics related to understanding, creating, and delivering customer value in digital and highly competitive business markets.

After completing this course, you’ll be able to:

  • Apply core marketing concepts in B2B settings (market research, STP, NPD, marketing mix)
  • Understand how firms make purchasing decisions and the implications of derived demand
  • Create relevant (digital) customer experiences
  • Develop a digital strategy and innovate in processes, products, and business models

You’ll obtain a hands-on learning experience:

  • By being exposed to important recent developments in the area of business marketing through cases, exercises, and testimonials
  • Through multiple intensive case discussions, some of which are authored by the course holders
  • Through a one-day company visit (e.g. Barco, a high-technology company), in which you’ll work on a real-life, real-time case, and receive a briefing and feedback from multiple key decision makers

Course holder:
Prof Dr Fred Lemke
Dr Willem Standaert

E-commerce & Omnichannel Retail


Why you need this course:


The bulk of all consumer goods are sold to consumers though retail channels. The shift from brick-and-mortar stores to webshops (e-commerce) has dramatic impact, not only on the traditional retailers, but also on the branded goods manufacturers and society at large (vacancies in city centres and a potential loss of jobs).

In this module we’ll discuss the business of e-commerce and the way brick-and-mortar stores are responding with omnichannel strategies. We’ll assess the future role of online and offline sales channels, and how brand manufacturers develop new distribution strategies.

After completing this course, you’ll be able to:

  • Understand the business model and economics of e-commerce
  • Develop sustainable strategies for bricks-and-mortar retailers in the digital era
  • Develop channel strategies for branded goods manufacturers in the digital era
  • Assess the potential impact of new digital and other developments, and how to adapt the above strategies

Course holder:
Prof Gino Van Ossel

Sales & Service Innovation


Why you need this course:


The nature of professional selling and services and the pace of change have shifted dramatically in recent years, and mastering the traditional aspects of service delivery will no longer be enough. To seize the opportunities, companies must learn to tap the potential for sales/service innovation made possible by important evolving trends in the current business landscape.

Specifically, this course will cover sales and service related topics and how they have shifted due to the following issues: growth in customer expectations, the roar of technological innovation (with an emphasis on the role of digital marketing), big data and analytics.

After completing this course, you’ll be able to:

  • Understand the issues around defining ‘technology’, ‘innovation’ and ‘innovation management’ and recognize the diversity of types of innovation, innovators and innovation settings
  • Map the customer experience and identify areas where technology can be infused to enhance the overall experience
  • Discuss the role of the solution-focused salesperson and how to embrace consultative approach in the new digital age
  • Discuss the role of sales analytics in contemporary sales decision-making

You’ll obtain a hands-on learning experience:

  • Through application exercises for each topic covered that correspond to industry examples and best practices in the professional domain including the role of technology to demonstrate the shifting business trends and how both sales and service are evolving

Course holder:
Prof Dr Adam Rapp

Managing Customer Experience & Technology Trends


Why you need this course:


In this digital-driven age, customer expectations have raised exponentially the past years due to innovative customer experience initiatives of small disruptors and big tech giants in Asia (e.g. Baidu, Alibaba, Tencent and Xiaomi aka “BATX”), the US (e.g. Google, Amazon, Facebook et Apple aka “GAFA” or Tesla, Uber, Netflix et Airbnb aka “TUNA”) and Europe (e.g. Coolblue or Bol.com in Benelux) – an evolution that is likely to increase and impact every business sector in time.

Starting from a customer journey management approach, this course aims to explore the secrets of success in terms of customer experience management. Specifically, we’ll discuss how through combined insights in customer psychology and digital technology trends, companies can make the difference or even change the game in their industry. Specific attention will be given to engaging with increasingly tech-savvy, digital-native new generations (e.g. Gen Z).

After completing this course, you’ll be able to:

  • Understand how digital technology innovations can be smartly used in terms of managing customer experiences.
  • Have an awareness of customer psychology insights that are at the basis of strong customer behaviour management initiatives
  • Apply customer decision journey mapping and management techniques
  • Formulate the latest technology trends that are relevant in customer interaction approaches

You’ll obtain a hands-on learning experience:

  • Through guest lectures and brainstorm sessions with thought leaders and trend watchers who published multiple best seller books
  • Through a business game in which you’ll be challenged to reflect on “Next Generation” customer experience management in a fun way
  • Through a real-life case challenge for a company (e.g. Nestlé, the world's leading nutrition, health and wellness company) in which you’ll apply class insights in a realistic context
  • By practicing your “elevator pitching” skills

Course holder:
Prof Dr Frank Goedertier

Digital Business Ethics


Why you need this course:


As more organisations are digitising their processes, they come to realise that operating reliable digital services and safeguarding sensitive data are essential to establish trust with customers and maintain business continuity. Consumers are also starting to act based on how well they believe their privacy is protected by organisations collecting and processing their personal information. Customer trust is becoming the most important asset of companies doing digital business. This course will give you a solid understanding of what it means to run a trusty, ethical digital business.

We’ll start with a brief introduction to help you understand external elements such as cyber security and the changing data privacy regulatory landscape. Then, we’ll focus internally and learn about cyberethics statements of organisations, potential biases in automated and algorithmic decision-making (eg customer segmentation) and how the challenge of data privacy can be turned into a competitive advantage.

After completing this course, you’ll be able to:

  • Recognise new consumer trends in privacy and data protection
  • Understand the unethical versus illegal distinction, and discuss their implications
  • Identify digital business challenges that may have ethical implications, and
  • Communicate these topics effectively to the leadership team or the board
  • Formulate a cyberethics statement for a company

Course holder:
Prof Dr Öykü Isik

Digital Marketing Skills

Digital Advertising


Why you need this course:


Many companies shift their advertising budget from traditional communication channels to online advertising. In this course you’ll learn to design a digital marketing plan that includes multiple online communication channels such as search engine advertising and display advertising. Next, you’ll implement this plan in a hands-on way using Google Ads in close collaboration with a company or non-profit organisation. Finally, you’ll learn to evaluate and improve existing campaigns using digital marketing tools such as Google Analytics.

In addition, during this course you’ll get the opportunity to obtain multiple certifications:

  • Google Digital Workshop Certification
  • Google Ads Certification
  • Google Analytics Individual Qualification Certification
  • Digital Masters Academy Certification

After completing this course, you’ll be able to:

  • Develop a digital marketing campaign
  • Implement a digital marketing plan in Google Ads
  • Evaluate a digital marketing campaign using Google Analytics
  • Report a digital marketing campaign to management

You’ll obtain a hands-on learning experience:

  • Through collaboration with Google and the Digital Marketing Academy
  • By developing and implementing a real-life digital campaign for a company or non-profit organisation

Course holder:
Prof Dr Philippe Baecke

Content & Social Media Marketing

 
Why you need this course:


In recent years, both online content and social media have become integrally linked and this led to a dramatic change in how marketers define their marketing mix. Social media has changed the way organisations can reach their target audience and also how consumers interact and engage with those organisations. As social media becomes a highly valuable tool in reaching out to consumers, content has become more and more important in defining the most appropriate message those consumers are targeted with, at what timepoint in their journey and in what format.

This course is very hands-on and will focus on the practical audit, design and implementation of both content and social media campaigns.

After completing this course, you’ll be able to:

  • Undertake consumer research including user personas, journeys and scenarios in a social media context
  • Perform a content audit on a website and plan/implement content-specific search engine optimisation and amplification through native advertising
  • Use insights from consumer research and social media audits, formulate and implement a social media marketing strategy

You’ll obtain a hands-on learning experience:

  • By applying in a real-world scenario how a social media strategy is both formulated (the research and analysis piece) and executed (the hands-on setting up and running of the campaign on social media platforms)

Course holder:
Prof Eamonn O’Raghallaigh

Video Marketing

 
Why you need this course:


Video marketing is a crucial ingredient in today´s marketing mix. In the past, video marketing used to be mainly outsourced. Today’s companies however are more and more looking for marketeers who know the ins and outs of video marketing production. In this course, you’ll learn how to create a video marketing concept from scratch, from an idea to a video that has an impact on a marketing audience. Even if you won’t have to handle video production yourself in your future job, you’ll at least be much better prepared to take decisions that involve video.

After completing this course, you’ll be able to:

  • Draft a video marketing strategy that’s in line with the overall marketing strategy of the company
  • Handle all the phases of video production: pre-production, production and post-production
  • Formulate the KPIs of a video marketing campaign and measure the effects of a video
  • Grasp the future trends in video marketing

You’ll obtain a hands-on learning experience:

  • By creating your own video story using a story board and working with different Adobe programmes during the video production process

Course holder:
Mr Matthieu van den Bogaert

Customer Relationship Management & Marketing Automation

 
Why you need this course:


Selling to existing customers is much easier and cheaper than selling to new prospects. Hence, stimulating loyalty by maintaining a good relationship with your customer is an important marketing tactic in many organisations. This requires a good understanding of the customer in combination with relevant hyper-personalised communication.

This course will show you how to set up a customer relationship management (CRM) strategy and which technologies are required to operationalize this strategy: a CRM system to manage customer data, business intelligence tools to support marketing and sales teams in better understanding the customer, and marketing automation tools to develop finetuned hyper-personalised marketing campaigns.

After completing this course, you’ll be able to:

  • Develop a customer relationship management strategy for an organisation
  • Demonstrate a good understanding of CRM systems
  • Create customer insights from CRM systems
  • Develop hyper-personalised marketing campaigns using marketing automation technology

You’ll obtain a hands-on learning experience:

  • By applying market leading CRM and marketing automation systems

Course holder:
Prof Dr Philippe Baecke

Data, Analytics & Insights

Market Research Fundamentals

 
Why you need this course:


Increasingly, market research is used as a basis to improve marketing efforts and overall business decision-making. Even if you don’t plan to become a market researcher, there definitely will be a moment in your business career that you’ll be confronted with, have to interpret, and/or make decisions based on existing market research data. Understanding the basics of market research is thus indispensable in any business and in any position.

Market information is only valuable if the applied research design and data collection method are properly used and interpreted in function of the research problem and that is exactly what we’ll focus on in this course. We’ll discuss the fundamental principles of different research designs that apply to both offline and online data collection methods together with a critical reflection of each method and all steps required.

After completing this course, you’ll be able to:

  • Develop the different steps of a market research project (problem definition, conceptual development, research design, execution & analysis, communication of results)
  • Choose and execute the right data collection method and statistical analysis according to the research problem
  • Criticize the strengths and weaknesses of different research methods

You’ll obtain a hands-on learning experience:

  • Through several (small group) in-class exercises and dynamic guest lectures
  • Through a "flip-the-classroom" approach in which you’ll study the materials outside class and use the lecture time for discussion, questions and exercises

Course holder: Prof Dr Barbara Briers

Applied Marketing Analytics

 
Why you need this course:


In this digital age data have become an important asset to develop customer insights that can direct marketing strategies. Therefore a good understanding of advanced quantitative analytical techniques is required. Only those marketing managers with a solid understanding of such techniques are able to create a competitive advantage.

This course will discuss multiple techniques such as cluster analysis, perceptual mapping, conjoint analysis, that can help to support decision-making in various domains such as digital marketing strategy, brand management, pricing and innovation.

After completing this course, you’ll be able to:

  • Select the correct analytical technique to support management decisions
  • Set up a research design for several marketing analytics techniques
  • Create customer insights from the output of these analytical techniques
  • Communicate these insights into recommendations for management

You’ll obtain a hands-on learning experience:

  • By examining many practical examples of multiple advanced analytical techniques
  • By discussing the segmentation strategy of a company (e.g. ABInbev, the world largest beer manufacturer) and the product innovation process of a company (e.g. Alpro, a plant-based FMCG producer) with business practitioners
  • Through a real-life business project, in which you’ll collect and analyse data, and present your insights to the management of an organisation

Course holder:
Prof Dr Philippe Baecke

Artificial Intelligence and Machine Learning

 
Why you need this course:


Research proves that data-driven businesses show significantly better financial and market performance than their competitors. This trend towards using 'Big Data' is fuelled by the ever-increasing availability of digital information and computation power. By leveraging machine learning technologies companies can create valuable insights about their customers and business giving them a competitive advantage.

This course provides a framework to successfully implement analytics and machine learning techniques in an organisation. We’ll discuss how to acquire data, how to analyse these data and how to transform the resulting insights into actions. This course will provide tools for descriptive, predictive and prescriptive analysis to improve decision-making at the strategic, tactical and operational level.

After completing this course, you’ll be able to:

  • Identify appropriate analytical solutions for data-driven business challenges
  • Apply machine learning techniques in marketing
  • Develop and present data-driven innovations for business
  • Use data technology jargon when collaborating with data scientists in an organisation

You’ll obtain a hands-on learning experience:

  • By discussing many practical examples
  • Through a targeting simulation based on a real-life dataset of a company (e.g. Tesco, the largest grocery retailer in the UK)
  • Through a company visit (e.g. AXA, a leading insurance company in Europe), in which you will co-develop a data-driven innovation

Course holder:
Prof Dr Philippe Baecke

Electives

Students can choose one of the following electives:

Digital Innovation and Entrepreneurship

 
The objective of this course is to advance your understanding of the strategic value of IT by introducing you to new as well as proven technologies. Our topics will revolve around the concept of disruptive information technologies (IT), today’s dominant disruptive IT, and how they may be used to improve or hinder entrepreneurial as well as innovative initiatives.

Course holder:
Prof Dr Öykü Isik

Technology Disruption an Strategy

 
This course explores the unique strategic aspects of fast-moving technologyintensive industries. While corporate strategy teams and innovation departments work hard to find responses to technological shifts, focus is oftentimes laid on developing responses, while falling short in understanding the underlying dynamics of technological change. At the same time, technology-driven change in industries follows well-established patterns, which can offer a more productive source for strategic insight and guidance.

Course holder: Prof. Dr. Fredrik Hacklin

Business Development and Sales

 
Sales and marketing have undergone evolutionary waves, starting from being functions with a pure product-orientation, to delivering customer experiences, today. In this transition, marketing has gained in prominence. Although sales went through the same evolutionary process, it has turned into the enfant terrible – a function that is challenging and not often talked about in delight. Yet, sales is the driving force behind business success and can make all the difference. Leading companies understand this and align marketing with sales. This course places sales firmly onto centre stage and covers critical business relevant topics in the modern sales environment. We will address the new sales challenges while moving from product to experience. We will also go beyond mere communication and will cover the up-to-date interaction skillset required by professional sales. Although most weight will generally be placed on the professional business-to-business setting, examples will come from B2C and B2B environments.

Course holder: Prof. Dr. Fred Lemke

Artificial Intelligence and Big Data Analytics

 
Research proves that data-driven businesses show significantly better financial and market performance relative to competitors. This trend towards using “Big Data” and “Artificial Intelligence” is fueled by the ever-increasing availability of digital information and the increasing computation power. By leveraging analytics and new big data technologies companies can create valuable insights about their customers and business which gives them a competitive advantage. This course will provide a framework to successfully implement analytics, big data and artificial intelligence in an organization. In this framework we will discuss how to acquire data, how to analyse this data and how to transform the resulting insights into actions. In addition, this module provides some applied tools to improve decision making using data mining and artificial intelligence.

Course holder: Prof Dr Philippe Baecke

Management Skills & Personal Development

Negotiating to Create Value

 
Why you need this course:


We negotiate all the time, both in a professional and a personal capacity. Negotiation lies at the heart of doing business, selling, leading teams, managing and influencing people and resolving differences. Yet few people are able to negotiate effectively. In this course we situate negotiation as essentially a decision-making process in which we engage other people to meet our key interests through give and take. We further explore its three core dimensions, i.e., people, content and process as well as different negotiation strategies for different situations. Overall, the focus is on two key competencies in negotiation, i.e., to create and claim value.

After completing this course, you’ll be able to:

  • Distinguish between the taking of positions and the exploration of interests in negotiation
  • Use some basic theoretical frameworks, practical information and hands-on experiences to reflect on and manage group dynamics and interaction between people
  • Communicate more effectively in negotiation
  • Prepare better for future negotiations
  • Manage the three dimensions of negotiation more consciously

You’ll obtain a hands-on learning experience:

  • Through a series of simulations, exercises and cases that increase in complexity over the course

Course holder: Prof Dr Barney Jordaan

Leadership Development Seminar

 
Why you need this course:


For this course we’ll take you off campus for 3 days and focus on leadership development and the people skills needed in the digital age. Central to the approach is the concept of ‘learning by doing’. You’ll get an in-depth opportunity to assess your own skills profile in an active environment, rather than just thinking and talking about your skills. You’ll receive some inspiring frameworks to guide and develop your competencies. You’ll also learn how to optimize your teamwork.

After completing this course, you’ll be able to:

  • Enhance your personal and professional growth by developing a number of important competencies, both on the individual level (eg knowledge of your own cognitive and interaction style) and the professional level (eg presentation skills, brainstorming skills, communication skills, giving and receiving feedback, intercultural awareness)
  • Use some basic theoretical frameworks, practical information and hands-on experiences to reflect on and manage group dynamics and interaction between people

You’ll obtain a hands-on learning experience:

  • By experiencing the theory through working on a real business case and pitching your solution as consultants to the client company
  • By reflecting on the team processes while working on the problem, with the help of coaches and the theoretical frames provided

Course holder: Prof Dr Karlien Vanderheyden

Career Skills

 
Why you need this course:


During your Masters at Vlerick you’ll be confronted with a wide range of career opportunities. To help you make the right career choices, we’ll work on a set of competencies that are critical for career success in today’s work environment. Specifically, we’ll start from 3 crucial questions:

  • What is my ambition? What are my basic values and energy drivers?
  • What are my abilities? What am I good at?
  • How do I land a job in line with my personal aspirations and needs?

In this course you’ll gain a better understanding of the labour market, experience the importance of networking, and get inspired by career experiences of alumni. We’ll discuss and help you prepare for the different phases in the job search process. You’ll learn how to make your application stand out, practise online ability assessments, and get personal feedback based on assessment centre simulations and mock interviews with professional recruiters.

After completing this course, you’ll be able to:

  • Pitch your strengths and talents, clarify your career values and energy drivers, and match them with specific jobs and company cultures
  • Effectively prepare for the different stages of the job search process in order to successfully land a job that will give you career satisfaction

You’ll obtain a hands-on learning experience:

  • Through a mixture of in-class sessions, coaching in small groups, and many practical exercises
  • Through exchanges with practitioners and a diverse group of young and senior Vlerick alumni
  • By using the Career Focus Tool, a practical tool that will facilitate your job search

Course holder: Ms Veroniek De Schamphelaere

Personal Development (MyVDP)

 
Why you need this course:


Knowing who you are and how this can impact others - one of the key competencies to succeed as a professional today is to be self-aware of your strengths, your points of improvement, and your proficiency in a set of generic competencies that are crucial in today’s business world. Other indispensable generic business skills are to have an open attitude, and the ability to embrace feedback as well as give feedback in a constructive way. In My Vlerick Development Portfolio (MyVDP) we’ll combine both.

Throughout your MyVDP learning journey you’ll not only gain insight into your own strengths and weaknesses, we’ll also challenge you to reflect and act on improvement actions. We’ll do this by means of a 360° assessment, peer feedback, and individual as well as group coaching.

After completing this course, you’ll be able to:

  • Compile a portfolio that will enable you to reflect and be critical of yourself, and help you understand your strengths and weaknesses, not only as you define them but also through the eyes of others
  • Give constructive feedback to peers and receive feedback from peers
  • Take the necessary actions to develop and optimise your potential during your Masters at Vlerick and get support from your peers
  • Describe your learning process, demonstrate the progress you made, and make it visible by taking charge of your own learning

Course holder: Ms Veroniek De Schamphelaere

Presentation Skills & Business Case Development

 
Why you need this course:


Giving presentations and speeches with impact is a crucial skill that (marketing) managers need to have. In a business context presentations are very frequently used to inform or steer employee teams on management actions or persuade senior management about strategic (marketing) plans. Specific presentation, pitching and speech techniques will be illustrated and exercised in workshop sessions where peer-to-peer and supervisor coaching are main components.

The second part of this course will zoom in on a generic methodology to set up or tackle a business case. Gaining insights in such a methodology is of importance, as a solid business case is very often required before budgets are allocated to (marketing) management initiatives. Apart from methodological insights, a best-practice example will be discussed.

In this course you’ll gain a better understanding of the labour market, experience the importance of networking, and get inspired by career experiences of alumni. We’ll discuss and help you prepare for the different phases in the job search process. You’ll learn how to make your application stand out, practise online ability assessments, and get personal feedback based on assessment centre simulations and mock interviews with professional recruiters.

After completing this course, you’ll be able to:

  • Apply specific presentation, pitching and speech skills
  • Use storyboard techniques to craft the basis of a great presentation
  • Apply verbal and non-verbal “Managing the audience” techniques
  • Use PowerPoint tips & tricks to increase the impact of slide-decks
  • Set up or craft a business case

You’ll obtain a hands-on learning experience:

  • Through active workshops and in-class training sessions including crowd voting, video analysis and individual customised feedback and coaching

Action Learning

Deep Dive Challenge

 
Only a few weeks into the programme, you’re put to the test in a real business environment. Within a very tight deadline, develop specific solutions for a company and present them to top management.

Digital Marketing Campaign

 
Learn the ins and outs of a digital marketing campaign. Develop, plan, run and mentor a winning digital marketing campaign for a real company during the course of the programme.

Digital Marketing Trip Dublin

 
Leave your comfort zone behind and get ready for an intense experience during our International Trip to Dublin. This one-week trip involves a combination of lectures, company visits, sightseeing and networking sessions. Visit leading marketing companies like Google, LinkedIn and Microsoft and seize the chance to develop a concrete understanding of how marketing works in an international context.

Bootcamp

 
Our boot camps are designed to immerse you in the specifics of a well-defined domain. For three weeks, you'll attend advanced classes, take part in in-depth exercises and apply your knowledge to real-life challenges. Our boot camp offer is renewed every year based on student and employer demand.

Consultancy Project

 
In the final months, you’ll apply everything you’ve learned during a real consultancy project (In-Company Project or "ICP") or a global social project for a NGO. Working in teams of two or three, you’ll analyse a specific business issue for a company of your choice which can be as diverse as a multinational corporation, an SME or a non-profit organisation. You’ll work within the company for 2 months to develop a full-fledged plan. At the end, our team presents its proposal to a jury consisting of both an academic expert and company executives. Read more >



Contact us

Contact our Programme Advisor
Sara Teuwen
Tel +32 9 210 92 35
[email protected]
Read our Masters student blog!

Check out the Masters Blog and stay up-to-date on the challenges of our current Masters students in Belgium and abroad!

Visit our Masters Blog

Meet Us

Info Sessions & Open Days
26 Feb
Admissions & Scholarship Webinar
Category: Masters Info Sessions

28 Feb
Experience Vlerick Evening
Category: General Info Sessions

Accreditations
& Rankings

Equis Association of MBAs AACSB Financial Times