in Executive Education according to the Financial Times
for Learning Impact
If you need to develop – or redefine – a successful B2B marketing strategy, this programme is for you. Gain a solid understanding of all the latest thinking and techniques in B2B marketing. Then put your learning directly into practice, with a supervised project in your own company.
On this programme, you create a learning journey that’s tailored to the needs of your company, your role and your ambitions. And you and your organisation get an immediate return, as your learning translates into instant impact.
Build your knowledge and understanding in two broad phases. In the first, you dive deep into the fundamentals of B2B marketing. Across three core modules, you learn how to develop a strategic marketing plan, how to implement and manage it – and then to capture and maximise business value.
You get to live everything you learn in an in-company project – building a strategy for your own organisation… all with the support of our expert faculty.
Then in the second phase, you deepen your knowledge by choosing electives that best align with the needs of your company and your role. Choose, for example, the Sales Path, to enhance your understanding of Sales Management and Self-Leadership. Or follow the Marketing Path and dive deep into Digital Strategy. If you’d rather build your own path, we’d be happy to help you select your electives.
The Executive Master Class in B2B Marketing & Sales covers the following modules:
You can tackle any kind of challenge or opportunity, including how to tap into new markets, launch in new regions, turn customers into ambassadors, developing and enhancing value propositions, aligning marketing plans to business goals – or indeed, how to grow in Belgium and the Netherlands.
After graduating from this programme, you are entitled to join our alumni network. Visit the Vlerick Alumni website for more information.
In previous editions, we had the pleasure of welcoming participants from companies like:
To apply for this programme, you need to complete four steps:
1. Check your eligibility: Check if you meet the admissions criteria for the programme you want to apply for.
2. Submit your application: Fill out the application form and upload it together with your cv or LinkedIn profile.
3. Take part in an interview: When we receive your application, we’ll get in touch to set up an interview. This will take about an hour and will cover:
4. Confirm your registration: If you pass the interview, we’ll send you a registration form. You’ll have two weeks to complete and submit the form to confirm your programme place.
Marketing and Sales Manager at Vlaams Energiebedrijf (VEB)
I now have a context in which to further develop our marketing strategy. And I have learned that the key thing for us to do is to keep on working on our long-term plan. This advice has proved hugely valuable to me.
Professor of Marketing
Professor of Marketing