Executive Briefings

After each study an Executive Briefing is issued by the Flanders DC Knowledge Centre. The purpose of these briefings is to help distribute the insights gained through the Knowledge Centre to the stakeholders and the general public. Therefore, our briefings are written in a concise and accessible way, both in English and in Dutch. They prove very convenient as a recollection of an attended or missed Creativity Talk.

Overview of the Executive Briefings

strategy matters

Strategy matters 
by Jonas Onkelinx and Leo Sleuwaegen

Small- and medium-sized enterprises adopt diverse strategies to secure success in global markets and will benefit if organizations dedicated to helping them offer customized support.

Read Strategy matters

cross disciplinary innovation

Cross-disciplinary innovation in higher education: the time is now!
by Christiaan Baelus, Mathias Cobben, Miguel Meuleman and Walter van Andel

Business and design-oriented programs - they’re like two different worlds. However, they can learn from one another. Initiatives pop up in higher education across the globe in which business students collaborate with design students to come to cross-fertilization. Joining forces, exploring and exploiting one another’s strengths, increases the chance of successfully negotiating the road from opportunity to implementation, avoiding the so-called “Valley of Death”. A study by Vlerick Business School and Antwerp Management School, accompanied by pilot projects, leads to specific recommendations for bringing about fertilization between the two groups in higher education.

Read Cross-disciplinary innovation in higher education: the time is now!

creative bonus

Creative bonus
by Ann-Sophie de Pauw, David Venter, Veronique Warmoes and Kobus Neethling

Creative thinking can boost the ability of negotiators to secure the most favourable outcomes when bargaining – but companies need to provide the right mood music to bring out the best in them.

Read Creative bonus

new entrepreneurs

Passion in new entrepreneurs
by Jacob Vermeire and Veroniek Collewaert

Passion is often cited as the thing that separates successful entrepreneurs from unsuccessful ones. So it is surprising that, despite the popularity of passion, we know so little about what it really is, the role it plays for entrepreneurs and how we might be able to encourage it more successfully.

Read Passion in new entrepreneurs

From class project to successful business

From class project to successful business
by Jacob Vermeire, Wouter Van den Berghe, Jan Lepoutre and Miguel Meuleman

Many young people already show entrepreneurial behaviour from a young age. They are creative, actively seek ways to earn money, lead others, or dare to depart from the prevalent norms. By tapping into, strengthening and encouraging that entrepreneurial behaviour, secondary education can stimulate entrepreneurship even more effectively.

Read From class project to succesful business

Open Services Innovation
Open Services Innovation 
by Marion Debruyne, Wim Vanhaverbeke & Livia Pijakova

‘Open innovation’ assumes that organisations should use external ideas as well as internal ideas to design and develop new products and services. And companies that provide services, and whose customers are very often already part of the service-creation process, are especially well-suited to reaping the benefits of the open innovation model.

Read Open Services Innovation 
Wanted: the people behind open innovation

Wanted: the people behind open innovation 
by Katleen De Stobbeleir, Angie Van Steerthem and Fauve Delcour

More and more businesses are opting for an open innovation strategy, where they decide to look outside their own organisation and cooperate with research centres, companies or other partners. So far, open innovation has been studied mostly from a strategic point of view, while the human aspect is often overlooked. Promoting open innovation actually requires specific people management practices and an adapted business culture. Traditional HR practices, on the other hand, strongly focus on encouraging and reinforcing individual performance and development, forming a potential stumbling block for open innovation.

Read Wanted: the people behind open innvovation

Creativity Counts
Creativity Counts 
by Leo Sleuwaegen and Priscilla Boiardi

Europe’s industrial regions face pressing demographic and environmental challenges while confronting ever tougher competition from rapidly growing emerging economies. A region may have abundant resources but that is no guarantee of long-term growth, with studies suggesting that success is determined by how capital and natural endowments are put to use.

Read Creativity Counts 
From caterpillar to butterfly
From caterpillar to butterfly
by Marion Debruyne, Deva Rangarajan and Caroline Baert

Increasingly, companies are not just offering products or services, but customised solutions integrating different products, services and technologies in order to escape the commodity trap. However, it is not straight forward for a company to transform into a solution provider. This study outlines a ten-step plan for companies to make this transformation successfully.

Read From Caterpillar to Butterfly
Is the new Steve Jobs in your class?
Is there a new Steve Jobs in your class?
by Jan Lepoutre, Jacob Vermeire and Eva Cools

Yearly, only 4% of our country’s population starts a new venture. Even though we were all active entrepreneurial pre-schoolers at one time. What went wrong, and how can the situation be improved?

Read Is there a new Steve Jobs in your class?
Creating added value by innovating together
Creating added value by innovating together
by Wim Vanhaverbeke, Ine Vermeersch and Stijn De Zutter

Dynamic and creative small firms can dominate tough markets by forging innovation partnerships to create and capture value from new opportunities even if they are low- or medium-tech companies.

Read Creating added value by innovating together
Innovation keeps Flanders' logistics on track
Innovation keeps Flanders’ logistics on track
by Robert Boute, Rein Robberecht and Ann Vereecke

Innovation leads to growth. That is what five success stories in the logistics sector clearly demonstrate. Flanders will still be an attractive focal-point for logistics activities tomorrow. Certainly if we convert weaknesses into opportunities.

Read Innovation keeps Flanders' logistics on track
The big picture
The Big Picture
by Niraj Dawar, Marion Debruyne and Livia Pijakova

Companies prepared to gather multiple fragments of information about those who use their products and services in a bid to identify hidden patterns can add value for customers – and build an unrivalled market position.

Read The Big Picture
Green Frontier
Green Frontier
by Jan Lepoutre

They may be eco-friendly, but clean tech companies confront hostile markets. In order to prevail, they will need to attract customers prepared to pay more for a green product, perform better than competitors, or change the rules of the game.

Read Green Frontier
The creative melting pot
The creative melting pot: How organisations influence or hold back employee creativity
by Susan Ashford, Katleen De Stobbeleir and Inge De Clippeleer

Productive creativity is a precious commodity. But how many organisations understand which factors contribute to (or prevent) good ideas? A new study shows that the way individuals, teams and employers think and act can seriously impact on the successful outcome of the creative process.

Read The creative melting pot
  Leading the way
Leading the way: Why services companies have co-opted product leadership as a key value
by Kurt Verweire and Judith Escalier Revollo

Companies can no longer sustain success simply by offering a good service. Innovation has become a cultural leitmotiv in some successful service companies, whose leaders are encouraging top-to-bottom ingenuity to stay ahead of competitors. 

Read Leading the way  
  Making students more enterprising   
Making students more enterprising: does it work?
by Wouter Van den Berghe, Jan Lepoutre, Hans Crijns and Olivier Tilleuil

A large variety of initiatives are striving to stimulate the sense of entrepreneurship in students in secondary education − but do all these well-intentioned projects really make sense? The Effecto study from the Flanders DC Knowledge Centre at Vlerick Business School shows that these initiatives do indeed have an effect, although this can be further increased with small interventions. Moreover, other factors also play a definite role in stimulating entrepreneurship. 

Read Making students more enterprising  
Profiting from modesty
Profiting from modesty: How small Flemish companies from Belgium can enjoy a big global advantage
by Christopher Voisey, Jonas Onkelinx, Leo Sleuwaegen and Reinout Buysse

It takes more than entrepreneurial talent to penetrate a foreign market dominated by muscular competitors. A new study suggests small players need to think about how they are perceived – but that it may pay to be a small fish in a big pond.  

Read Profeting from modesty  
  Everybody innovates   
Everybody innovates: How a broader view of innovation presents opportunities for Flanders
by Marion Debruyne, Katleen De Stobbeleir, Miguel Meuleman and Leo Sleuwaegen

The ageing population, migration, the rise of new economic superpowers and the growing importance of the service sector pose major challenges for Flanders. Our economic fabric can meet these challenges – provided that our policy defines concepts like ‘economic growth’ and ‘innovation’ much more broadly.

Read Everybody Innovates   

& Rankings

Equis Association of MBAs AACSB Financial Times