Philippe Baecke


Philippe Baecke is an Associate Professor at Vlerick Business School (Belgium) and Adjunct Professor at Trinity Business School (Ireland) with a strong expertise in big data analytics. He is programme director of the “MSc in Marketing Management” at Vlerick Business School and two executive programmes: “Creating Business Value with Big Data” & “Data Driven Marketing”. From a research perspective, Philippe focuses on improving business insights by creatively incorporating new data types, such as geographical and social network data. His research has been published in several peer reviewed journals such as International Journal of Operations and Production Management, Omega: the International Journal of Management Science, Decision Support Systems, International Journal of Productions Economics and others. Over the past years he has assisted several companies (e.g. KBC, ING, Ageas, Telenet, Mobile Vikings, Dunnhumby/Tesco (London), Bisnode, BIG, Sanoma, etc), both on a strategic and operational level, with their big data strategy and projects.


Job Title : Professor of Marketing

Management Domain
Marketing & Sales


Teaching in
Masters in Marketing and Digital Transformation
Masters in General Management
OMBA - Online MBA

Expert in
Customer Relationship Management
Marketing & Sales
Big Data
Business Analytics