Taking the Commodity Bull by the Horns. The Success of ThePCBShop.com
This case is available at ECCH with reference 806-062-1.
This case describes the entrepreneurial process, as it happened for a manufacturer of Printed Circuit Boards. It exemplifies the interplay between lucrative opportunities, entrepreneurial team and resources; addresses the role of the global marketplace for entrepreneurs; highlights the successful shift by the manufacturer to electronic business to break the product commodity cycle, and puts forward franchising as a potential growth strategy.